H2 FASHION LOGO PRESENTATION // round 2PRESENTED TO HANY ABU OMARSUNDAY, APRIL 14th, 2012

THE REFRESHED H2 FASHION BRAND

New Brand Name Spelling

A reliable partner that brings extraordinary value, joy & surprise to the relationship.

SELECTED DIRECTION FROM FIRST PRESENTATION

In the last presentation it was agreed to explore & develop the pegasus direction.

PEGASUS DIRECTION RATIONALE

The pegasus direction stems from the horse, a traditional Arabian symbol. One that begins to represent the core values that have been crystallized for the refreshed h2 fashion brand - etshtoo.

It’s known to have powerful, solid and reliable relationships with man.

If we take the horse and add the element of surprise and joy, 2 key values of etshtoo, we get the pegasus; a horse with wings.

If we push the envelope of magic even further, we arrive to the unicorn.

PEGASUS SYMBOL EXPLORATION // 3 STYLE ROUTES

Magical TraditionalMystical

PEGASUS SYMBOL EXPLORATION // RECOMMENDED ROUTE

Magical

Exploration Takeout‣Magical routes are the most powerful representations of the refreshed etshtoo brand & they create the most impactful visual design options from the 3 routes.

While a few symbols were explored in this presentation from the 2 other routes, the focus is on the 2 Magical route options.

TYPEFACE EXPLORATION

Exploration Takeout‣Lower case works best with the “etsh too” name‣Sans serif fonts work best‣The two words still look slightly loose even with the most suitable fonts in lower case

TYPEFACE EXPLORATION // SPACING

Exploration Takeout‣Joint word creates most balanced option ‣The colon creates an interesting option

TYPEFACE EXPLORATION // COLOR SEPARATION

Exploration Takeout‣Color &/or typeface weight could be used to create word syllable breaks

ROUTE 1.A // fabulously fashionable

ROUTE 1.B // fabulously fashionable

ROUTE 2.A // Crystal mosaic

ROUTE 2.B // Crystal mosaic

ROUTE 3.A // Floral thread

ROUTE 3.B // floral thread

ROUTE 4.A // glitter glitz

ROUTE 4.B // glitter glitz

ROUTE 5.A // pink petals

ROUTE 5.B // pink petals

ROUTE 6.A // purple petals

ROUTE 6.B // purple petals

ROUTE 7.A // studded stud

ROUTE 7.B // studded stud

ROUTE 8.A // fuscia fabric

ROUTE 8.B // fuscia fabric

ROUTE 8.C // fuscia fabric

ROUTE 9 // autumn air

ADDITIONAL ROUTE EXPLORATIONS

ROUTE 10 ROUTE 11 ROUTE 12 ROUTE 13

ROUTE 14 ROUTE 15 ROUTE 16 ROUTE 17

TYPEFACE / SYMBOL EXPLORATIONS

RECOMMENDED SHORTLIST // 4 routes

ROUTE 1A

ROUTE 2A

ROUTE 4A

ROUTE 3A

RECOMMENDED LOGO // 2a / crystal mosaic

RECOMMENDED LOGO // 2a / crystal mosaic // biz card application

RECOMMENDED LOGO // 2a / crystal mosaic // letterhead application