h1: the clinic name most optimized for seo and consumer
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H1: The clinic name most optimized for SEO and consumer-friendly language
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H2: The official clinic name or a secondary name that is more industry-speak (Oncology vs. Cancer) than consumer-friendly
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Value Proposition: One sentence that sums up what sets us apart from our competitors. Why should this family bring their child to Children's? Use the standard points of pride and research by Seer on our online reviews as a guide in writing the value proposition that will most resonate with our consumers.
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Hero Space: Can be video, image, before and after, or a carousel of multiple pieces of media of any kind
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Dynamically pulled from tagging
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Manually built listing any services, tests, and treatments under the programs to which they are related
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Highlight Section: This area should be used to reinforce the value proposition with additional information. For example, you could highlight state of the art technology or the fact that we're the most experienced.
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This media section, which can be and image, video, before and after, or a carousel of multiple media of any type supports the text to the left.
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General Notes: As you write content for these pages, keep in mind the three questions our patient families have in mind: 1. What's wrong with my kid? 2. How can you fix it? 3. How am I going to pay for it?We want visitors to leave our site informed about their child's condition, confident in our ability to care for their child, and empowered to make the best choice for their family. All content on this page should be aimed at those goals. We have precious little real estate and time to capture our visitor's attention. Any content that doesn't fit into the narrative above should be removed.
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This paragraph should provide a concise overview of what our clinic provides and treats.
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Secondary Value Propositions (H2): These sections should be used to highlight additional points of pride. Use the headings to summarize the paragraphs below. Supporting paragraphs should be concise and appropriate for the consumer level. We recommend 3-5 paragraphs max for this section. Remember, most visitors are only going to read the headings.
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Quote: During our research, many visitors, including patients and physicians, stated that they cared less about what we say about our care and more about what other people say about our care. This quote and the patient stories below are intended to showcase results over marketing. Ideally, this is a patient quote; however, if a patient quote is not available, a quote from a physician, a phrase from the accompanying text, or a statistic will suffice.
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Automatically fed from our Health and Wellness library patient stories tagged with the department or program name.
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Automatically fed from Master Doc; however, additional care team members can be added manually below the physicians.
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Automatically generated from tagged locations.
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