HOT TO BUY A DIAMONDPrestige Jewelers Sales Meeting Sales Presentation

THE 4 C’S DETERMINE DIAMOND GRADE AND VALUE

CUT Refers to a diamond’s reflective qualities, not

its shape Angles and number of facets determine how

diamond reflects the light Well cut diamonds

Light enters from top and reflects from one side to the outer and exits out the top

Poorly cut diamonds Light enters from top and “leaks” out the bottom

CLARITY Refers to a diamond’s flaws (or inclusions)

Internal air bubbles Surface cracks

Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye)

COLOR Refers to a diamond’s color

Colorless is most valuable, reflecting the most light

Graded on alphabetical scale “D” is colorless to “Z” is traces of yellow or

brown Fancy color diamonds

Don’t follow this rule Example: blue, yellow or pink diamonds

CARAT Refers to the unit of weight by which a

diamond is measured The greater the carat weight, the more

expensive the diamond All other characteristics being equal

DETERMINING A DIAMOND’S QUALITY Microscope/Loop

A microscope or jewelers loop will show and inclusions in a diamond. 10x magnifying glass

Diamond Tester Uses light to verify that the diamond is real Does not guarantee quality of stone, just authenticity

Certifies Quality of diamond Come from reputable source Cost up to $200.00

BUYER BEWARE OF “TREATED” DIAMONDS Filled with glass to enhance clarity Treated with heat to enhance color

Used to turn yellow or brown diamonds into a fancy-colored

Color may change over time Painted for color to offset yellow color

Wears off quickly Easily detectable

CARING FOR DIAMONDS• After you purchase a diamond it is important

to care for it• No scratches or damages

• Diamonds are brittle and can crack if banged• Stored separately

• Avoid scratching of other jewelry• Cleaning

• Jewelers polishing cloth• Take it to a jeweler