gx3: usb 3.0 to gigabit ethernet bridge controller new product introduction (engineering)...

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GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) 001-94659 Owner: ANOP Rev ** Tech Lead: SMSN 1 New Product Introduction: GX3: USB 3.0 to Gigabit Ethernet Bridge Controller Use a USB 3.0 Port to Add Gigabit Ethernet Connectivity To Any System With Slim, New Industrial Designs Title

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Page 1: GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering) 001-94659Owner: ANOP Rev **Tech Lead: SMSN 1 New Product Introduction:

GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)001-94659 Owner: ANOPRev ** Tech Lead: SMSN

1

New Product Introduction:

GX3: USB 3.0 to Gigabit Ethernet Bridge Controller

Use a USB 3.0 Port to Add Gigabit Ethernet Connectivity To Any System With Slim, New Industrial Designs

Title

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2GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Terms You Will Hear Today

Terms of Art

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3GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Additional TermsUSB 3.0 PHY (Physical Layer)The USB circuitry that transmits and receives USB 3.0 data

USB Type-A (Type-A) A legacy standard with a rectangular 4.5-mm USB plug used to connect to host devices

USB Power Delivery (USB-PD, PD)A new USB standard that increases power delivery over VBUS from 7.5 W to 100 W

Both USB hosts (e.g., a PC) and USB devices (e.g., a hard disk drive) can act as either a provider1 or a consumer2 of power

USB Type-C (Type-C)A new standard with a slimmer and reversible USB plug, a reversible cable, multiple protocol support and 100-W PD

Power PolicyPower usage and conservation policies defined in the USB 3.0 and GigE specifications

EZ-USB® GX3™

Cypress’s USB 3.0 to Gigabit Ethernet Bridge Controller with integrated GigE MAC and GigE PHY

Supports Ethernet (IEEE 802.3), Fast Ethernet (IEEE 802.3u) and Gigabit Ethernet (IEEE 802.3ab)

Supports Energy Efficient Ethernet (IEEE 802.3az) and USB 3.0 low-power modes

EZ-USB GX3 Reference Design Kit (RDK)A USB 3.0 to Gigabit Ethernet dongle reference design

Accelerates time-to-market with a complete dongle solution

Available with either a Type-A USB 3.0 or Type-C USB 3.0 connector

EZ-PD™ CCGx USB Type-C ControllersCypress’s USB Type-C controllers compliant with the latest USB Type-C and PD standards

Uses Cypress’s proprietary technology with a 32-bit, 48-MHz ARM® Cortex®-M0 with 32KB flash

Terms of Art

1 A Type-C port that sources power over VBUS, the USB bus wire used for system power 2 A Type-C port that sinks power from VBUS

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4GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Ethernet Ports Are Out, USB Type-C Ports Are InSlim industrial designs are making bulky Ethernet ports obsoleteThe RJ451 port is 9.85-mm high

The Macbook Air scrapped the Ethernet port in 2012; Ultrabooks and Chromebooks are following suit

The new 2.56-mm USB Type-C port will make today’s 5.1-mm USB 3.0 Type-A port even smaller

Customers still want Gigabit Ethernet connectivityIncreasing network traffic (e.g., 4K video, HD iTunes movies) is driving the continued need for Gigabit Ethernet

Neither 100-Mbps Fast Ethernet nor 300-Mbps Wi-Fi provides enough bandwidth for Gigabit Ethernet

USB 3.0 is emerging as the interface of choice for Gigabit Ethernet connectivityUSB 3.0 delivers 5.0 Gbps bandwidth, which is sufficient for Gigabit Ethernet applications

All new PCs have USB 3.0 ports; soon they will have USB Type-C ports

USB Type-C enables sleek designs with Gigabit Ethernet connectivity

USB 3.0 Type-CPort

Market Vision

9.85 mm 2.56 mm

Notebooks With USB Type-C Ports

RJ451 EthernetPort

USB Type-C to Gigabit Ethernet Dongle

1 An 8-pin connector used for Ethernet communication

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5GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Cypress is the One-stop USB Supplier

Product Category

Competitors

ApplicationsCypress Microchip TI FTDIGenesys

Logic

USB 3.0 FX3: Peripheral Controller HD, 3-D Imaging

Servers

Machine Vision

Docking Stations, Monitors

Test and Measurement

Document Scanners

CX3: Camera Controller FX3S: Storage Controller GX3: GigE Controller DX3: Display Controller HX3: Hub Controller

USB 2.0 FX2LP: Peripheral Controller Set-top Boxes, DVRs

Industrial Automation

POS Terminals

Servers

Portable Medical Devices

FX2S (Bay): Storage Controller HX2VL: Hub Controller NX2LP: Flash Controller TX2UL: ULPI PHY

USB 1.1 USB-Serial: Bridge Controller Keyboards and Mice

Metering and Industrial

Automotive HUDs1

enCoRe II, III, V: USB Microcontroller EZ-Host, EZ-OTG: Host Controller

USB Type-C

EZ-PD CCG1: Type-C Port Controller Cables, Laptops, Monitors,

Tablets, Phones, DonglesEZ-PD CCG2: Type-C Cable Controller

Market Positioning

1 Heads-Up Displays

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6GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Design Problems Engineers Face1. A custom driver is required for every operating system (OS)There is no standard USB Ethernet device class available

2. Conventional USB 3.0 to GigE bridge controllers lack the throughput of PCIe-based GigE controllersConverting GigE data packets to USB 3.0 data packets reduces the throughput of conventional USB 3.0 to GigE bridge controllers to around 700-800 Mbps

3. Managing the Power Policies of both USB 3.0 and GigE standards is difficultA USB 3.0 to GigE solution must support both USB 3.0 low-power modes and IEEE 802.3az Energy Efficient Ethernet

Cypress’s GX3 solves these problems by providingComprehensive driver support for all major OSs, including Windows 8.x/7/XP, Mac OS, Linux, Android and Chrome

Throughput of 910-Mbps, comparable to the 950-Mbps throughput of PCIe-based GigE solutions

A low-power solution that complies with both USB 3.0 and GigE power policies

GX3 is a low-power, high-throughput USB 3.0 solution that easily adds GigE connectivity to any system

Design Problems

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7GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

GX3 Supports Major Operating Systems

GX3’s extensive driver support enables seamless plug-and-play operation on any system

1 Windows Hardware Certification Kit: A test provided by Microsoft to certify devices for Windows2 Windows Hardware Quality Labs: A Microsoft process to perform compatibility tests on third-party hardware or software

Operating System Cypress Realtek Driver Certification

Windows 8.1/8.0 WHCK1 certified

7 WHCK1 certified

XP/Vista WHQL2 certified

CE 7.0/6.0/5.0 Mobile 6/5

Mac OS X From 10.6 (Snow Leopard) to 10.10 (Yosemite)

Chrome OS Up to 42.0

Linux From 2.6.25 to 4.0.4

Android From 3.x (Honeycomb) to 5.1.1 (Lollipop)

Cypress Solution

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8GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

GX3 Minimizes the Throughput Loss of Converting GigE Data to USB DataGX3’s unique data transfer mechanism transmits multiple Ethernet data packets1 in a single USB packet2 and multiple USB packets in a single USB microframe3

Ethernet data packets are merged intoa Supersize Ethernet data packet4

GX3’s 910-Mbps throughput exceeds the 805 Mbps of competitive GigE-over-USB 3.0 solutions and it is comparable to the 950-Mbps throughput of PCIe-based Ethernet solutions

Ethernet Data Packet

Ethernet Data Packet

Ethernet Data Packet

Ethernet Data Packet

Ethernet Data Packet1

Ethernet Data Packet

Ethernet Data Packet

Ethernet Data Packet

Supersize Ethernet Data Packet

Ethernet Data Packet

Ethernet Data Packet

Supersize Ethernet Data Packet

Ethernet Data Packet

Ethernet Data Packet

Supersize Ethernet Data Packet4

Supersize Ethernet Data Packet

USB Data Packet2

Supersize Ethernet Data Packet

USB Data Packet

Supersize Ethernet Data Packet

USB Data Packet

USB Microframe3

1 A unit of data transmitted over an Ethernet connection, as defined in the IEEE 802.3 specification 3 A USB data transfer period lasting 125 μs, as defined in the USB specification2 A unit of data transmitted over a USB connection, as defined in the USB specification 4 A unit of Ethernet data that consists of multiple standard Ethernet data packets

Cypress Solution

Supersize Ethernet data packets are converted into USB data packets, and multiple USB data packets are transmitted in each USB microframe

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9GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

GX3’s Power-Saving Modes Are Idealfor Low-Power SystemsGX3 offers a power-efficient solution that:Supports Energy Efficient Ethernet (IEEE 802.3az)

Enters low-power state when the Ethernet cable is unplugged

Supports USB 3.0 low-power modes

1 USB interface is not powered2 USB interface is powered, but no data is being transferred3 USB interface is powered, and data is being transferred

1. USB interface is not powered; Ethernet cable is unplugged; no data is being transferred

2. USB interface is powered; Ethernet cable is unplugged; no data is being transferred

3. USB interface is powered; Ethernet cable is plugged in; no data is being transferred

4. USB interface is powered; Ethernet cable is plugged in; data is being transferred (using IEEE 802.3az)

5. USB interface is powered; Ethernet cable is plugged in; data is being transferred (using IEEE 802.3ab) at 910 Mbps

Cypress Solution

GX3’s Power-Saving Modes Support Ethernet and USB Power Policies

USB Suspend1

Ethernet cable unplugged

Pow

er C

onsu

mpt

ion

(mW

)

USB Idle2

Ethernet cable unplugged

USB Active3

IEEE 802.3az (low data rate)

USB Active

IEEE 802.3ab(high data rate)

7.4 mW

318 mW

Ethernet Data Packets

200

400

600

800

0200 400 600 800 1,000 1,200

Time (ms)

276 mW

USB Idle

Ethernet cable plugged in

USB Power Policy

Ethernet Power Policy

67 mW

623 mW

1 2 3 4 5

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10GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Feature CYUSB3610 RTL8153

USB 3.0 Support Yes Yes

Ethernet Interface 10/100/1000 M 10/100/1000 M

USB Type-C Support Yes1 No

USB-PD Support Yes1 No

Throughput 910 Mbps 805 Mbps

5-V to 1.2/3.3-V Regulator No Yes

EEPROM Interface SPI SPI

USB Suspend Current 2.1 mA 83.3 mA

Driver Support Windows, WinCE, Mac OS X, Linux, Android, Chrome OS

Windows, Mac OS X, Linux

Package, Size 68-pin QFN, 64 mm2 48-pin QFN, 49 mm2

GX3 vs. Competition’s Solution

Competitive Comparison

1 Requires an additional Cypress EZ-PD CCGx Type-C Controller

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11GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Competitor

USB 3.0 to Gigabit Ethernet Bridge Controller: Realtek RTL8153Price: $3.501

BOM Integration

Voltage Regulator: Richtek RT8075ZQWPrice: -$0.462

Additional Value

Software Drivers: GX3 provides additional drivers for WinCE, Android, Mac OS X and Chrome OSPrice: $1.203

$3.50

$1.20

$1.20

$4.24

Competitor

Voltage Regulator

BOM Integration Value

Software Drivers

Total Additional Value

Total Value Delivered

Target Cypress Solution: Total Cost:

5% Total Savings:

CYUSB3610-68LTXC$4.044

$0.20

1 Estimated 1ku pricing from customer input on 05/15/20152 1ku Digi-Key pricing on 05/15/20153 Saves 30 man-weeks of engineering effort at $4K per man-week, amortized over 100ku4 Estimated 1ku pricing

USB 3.0 to Gigabit Ethernet Dongle Solution Value

Pricing

-$0.46

-$0.46

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12GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

GX3 Solution Summary

USB dongles, docking stations, USB port replicatorsNetwork printers, security camerasHome gateways, routersGame consolesDVRs, IP set-top boxes, IP TVsOther embedded systems

Applications

One-chip USB 3.0 to Gigabit Ethernet (GigE) Bridge ControllerIntegrates USB 3.0 PHY1 and GigE PHY2

Integrates USB 3.0 controller and GigE MAC3

Uses a single 25-MHz crystal to drive USB and GigE PHYSupports Energy Efficient Ethernet (IEEE 802.3az)4

Offers multiple power management Wake-on-LAN5 featuresSupports optional EEPROM to store USB descriptors6

Integrates on-chip POR7 circuitrySupports drivers for Windows, Mac OS X, Linux, Chrome OS, Android and WinCE68-pin QFN (8 x 8 mm)

Features

Datasheet: GX3 DatasheetReference Design Kit: GX3 RDKSoftware Drivers: GX3 Drivers

Collateral

Block Diagram

Production: Now

Availability

USB 3.0 Host

I2C

US

B 3

.0 P

HY

GigE MAC3 Controller

USB Controller

GX3 USB 3.0 to GigE Bridge Controller

GPIO

8

Gig

E1

PH

Y

8

2

6

RISC MCUDMA

Engine

Program ROM

Data SRAM

Reset

1 The USB circuitry that transmits and receives USB 3.0 data 5 An Ethernet standard that allows a computer to be turned on by a network message 2 The circuitry that transmits and receives 10/100/1000 M Ethernet data 6 USB product configuration information that defines its capabilities 3 Media Access Controller, which provides the address to a node in an Ethernet network 7 Power-On Reset 4 The IEEE standard that defines power-saving modes for low-data-rate Ethernet transmissions

Clock

82

32

162632

32

32

32

32

Product Overview

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13GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

Here’s How to Get Started1. Visit the GX3 webpage

2. Watch the GX3 demo video

3. Read the GX3 Hardware Design Guidelines app note

4. Buy the GX3 RDK

5. Download the GX3 Drivers

6. Visit the USB Type-C webpage

Getting Started

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14

APPENDIX

Appendix

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15GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

GX3 References and LinksProduct Webpage: www.cypress.com/gx3

Video: GX3 Demo

Datasheet: USB 3.0 to Gigabit Ethernet Bridge Controller

Application Note: GX3 Hardware Design Guidelines

Reference Design Kit: GX3 RDK

Drivers: GX3 Drivers

GX3 Knowledge Base Articles

References and Links

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16GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

USB PortfolioU

SB

3.0

US

B 2

.0U

SB

1.1

Device Hub Bridge Host Storage Type-C

Type-C product applies to any

USB speed

1 Simultaneous USB 2.0 andUSB 3.0 traffic on the same port

2 Battery Charging specification v1.2

3 Enables USB charging without host connection

4 Camera Serial Interface v2.0

5 Redundant array of independent disks

6 SD extended capacity

7 Embedded MultiMedia Card8 Display Serial Interface9 UTMI low-pin interface

CY7C68003TX2UL

ULPI9 PHY13, 19.2, 24, 26 MHz

CY7C6801x/53FX2LP

16-Bit Bus to USB 2.08051, 16KB RAM

CYUSB301xFX3

32-Bit Bus to USB 3.0ARM9, 512KB RAM

CY7C64215enCoRe III

M8C MCU, 50 GPIOs, ADCI2C/SPI, 16KB Flash

CY7C643xxenCoRe V

M8C MCU, 36 GPIOs, ADCI2C/SPI, 32KB Flash

CY7C638xxenCoRe™ II

M8C MCU, 20 GPIOsSPI, 8KB Flash

CY7C656x1HX2LP

4 Ports, Industrial Grade1 Transaction Translator

CY7C656x4HX2VL4 Ports

4 Transaction Translators

CYUSB33xxHX3

4 Ports, Shared Link™1

BC 1.22, Ghost Charge™3

CYUSB306xCX3

CSI-24 to USB 3.04 CSI-24 Lanes, 1 Gbps/Lane

CY7C67300EZ-Host

4 Ports, FS USB OTG32 GPIOs

CY7C67200EZ-OTG™

2 Ports, FS USB OTG25 GPIOs

SL811HSFS USB Host/Device

256Byte RAM

CYWB016xBBBay™

HS USB OTGDual SDXC6/eMMC7

CY7C683xxAT2LP

Parallel ATA to USB 2.08051

CY7C6803xNX2LP

NAND Flash to USB 2.08051, 15KB RAM

CYWB0x2xABSArroyo™, Astoria™16-Bit Bus to USB 2.08051, Dual SD/eMMC7

CYUSB303xFX3S

16-Bit Bus to USB 3.0RAID5, Dual SDXC6/eMMC7

CYUSB302xSD3

SDXC6/eMMC7 to USB 3.0RAID5

DX3 USB 3.0 to DSI8 TX

Contact Sales

CY7C65213USB-to-UART (Gen 2)

3 Mbps, 8 GPIOs

CY7C6521xUSB-Serial

UART/SPI/I2C to USB2 Channels, CapSense®

CY7C64225 USB-to-UART (Gen 1)

230 Kbps

CYUSB361xGX3

USB 3.0 to Gigabit EthernetEnergy Efficient Ethernet

CYPD2xxxCCG2

USB Type-C Cable Controller 1 PD Port, Termination, ESD

Q215

Production Development

QQYYQQYYAvailability

Sampling ConceptStatus

NEWNEW

NEW

CYPD1xxxCCG1

USB Type-C Port Controller2 PD Ports, 5 Profiles, 100 W

CCG3USB Type-C Port Controller

Contact Sales

Q415NEW

Q415

Q315

Roadmap

CCG4USB Type-C Port Controller

Contact Sales

Q315NEW

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17GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

GX3 Product Selector Guide

GX3 Part Number USB Ethernet SPI GPIOs Temp Package

CYUSB3610-68LTXC 3.0 10/100/1000 M Yes 8 0-70°C 68-pin QFN

CY USB 361x 68LTX C

GX3 Part Numbering Decoder

Temperature Range: I = Industrial or C = Commercial

Product Type: 361x = USB 3.0 to Gigabit Ethernet Bridge Family

Marketing Code: USB = USB controllers

Company ID: CY = Cypress

68-pin QFN package

Product Selector Guide

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18GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

HardwareUSB to Gigabit Ethernet dongle: available with Type-A or Type-C plug

EEPROM for storing USB descriptors1 and MAC Address

On-board voltage regulators

Contact [email protected] for availability

SoftwareEEPROM configuration utility

Windows production test tool

Windows 8.1/8.0/7/XP/Vista drivers (32-bit and 64-bit)

WinCE 7.0/6.0/5.0 drivers

Mac OS X driver (10.6 and later)

Linux driver (2.6.25 and later)

Android driver v3.x and later)

Free download

www.cypress.com/GX3drivers

GX3 Reference Design Kits

GX3 USB 3.0 Type-A to GigE Dongle

GX3 Gigabit Ethernet RJ452 Port

USB 3.0 Type-A Plug

EEPROM

1 USB product configuration information that defines its capabilities2 An 8-pin connector used for Ethernet communication

Cypress Solution

GX3 USB 3.0 Type-C to GigE Dongle

GX3 Gigabit Ethernet RJ452 Port

USB 3.0 Type-C Plug

EEPROM

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19GX3: USB 3.0 to Gigabit Ethernet Bridge Controller New Product Introduction (Engineering)

GX3’s EEPROM Configuration UtilityGX3’s EEPROM configuration utility can be used to:Assign Vendor Identification Number (VID)1, Product Identification Number (PID)2 and MAC Address

Change manufacturer3 and product4 descriptor strings

Choose power modes and set USB current limits

Cypress Solution

1 A 16-bit number assigned to a member company by the USB Implementers Forum2 A 16-bit number assigned to a USB product by its manufacturer3 A string of text that appears when the device is first installed, used to identify the manufacturer of the device4 A string of text that appears when the device is first installed, used to identify the device model

GX3 EEPROM Configuration Utility