gwc2013 - berni melero - canal + - engaging with game of thrones
TRANSCRIPT
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Engaging with Game of Thrones GAMIFICATION WORLD CONGRESS 2013
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THE GAME
all-new social experiences
brand awareness
beyond the TV
publicity
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PLAYER SELECT
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STAGE 1
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STAGE 1
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STAGE 1
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STAGE 1
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STAGE 1
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STAGE 1
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STAGE 2
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STAGE 2
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STAGE 2
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STAGE 2
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STAGE 2
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STAGE 2
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BONUS
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STAGE 3
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STAGE 3
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STAGE 3
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STAGE 3
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STAGE 3
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STAGE 3
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STAGE 3
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SCORES
+65.000 players
uncountable interactions
brand: goal achieved
comms € impact: millions
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THANKS FOR PLAYING