gvcc jan/feb 2015 "vancouver vision magazine"

chamberNews

VISION VAN

CO

UVER

Magazine

JAN

/FEB

201

5

Four Page

MarketingSpecial

Section: LocaL

ExpErts wEigh in on trEnds

and bEst practicEs for smaLL

businEssEs

Chamber kicks off 125 year anniversary in 2015 // Become a vendor at the February “Shop Local” event

NEW:chambEr LaunchEs rEsponsiVE wEbsitE

2015 legislative PRiORities FOR sOuthwest washingtOn Businesseswhy businesses should care about transportation, infrastructure, and education Page 9

techtalk:

automation, thE futurE for

EcommErcE?

Dan Wyatt

Invites you to become a star at the Kiggin’s Theater on February 22nd at:

Red Carpet Treatm

ent

Live Academy Awards Broadcast

Luxurious Drinks/Dinner

Sponsored by:

Bill Amy Jared Jordan Tina

Visit www.VancouverUSA.com for more info VISION VANCOUVER Magazine 3

pg11-14 Your Small Business Marketing Plan

There are many ideas

and avenues available

for small businesses to

market their products

and services. We’ve

collected a few member

experts to share their

best ideas in spreading

the word about your

business!

pg 5UpcomingEVEnTSAttend 2015’s first “Business After Hours” event at the gardner School on January 27th, or become a vendor at the “Shop Local” Business Showcase.

pg 6-7LEgiSLaTiVE prioriTiES The Chamber hosted the “Legislative Out-look Breakfast” in December and presented a joint document outlining Southwest Washington Business priorities for 2015. Learn more about what challenges business owners face.

pg 8-9TEcH TaLK Dave Blanchard of Cognesis Marketing Concepts talks about how small businesses can harness the selling power of Amazon with automoation.

pg 16-17VancoUVEr goES HoLLYWooDSunday, February 22ndThe 3rd Annual Official Oscar party, “Van-

TABLE OF CONTENTS

ON ThE COvEr

TECH TALK fEATurE: AuTomATion

couver goes Hollywood” is set for Sunday, February 22nd at the Kiggins Theatre. At this event, “Everyone Can Be a Star!”

pg 20-21Economic ForEcaST BrEaK-FaST: Jan 22nDThe “Economic Forecast Breakfast” will feature Ken Fisher as the keynote speaker; and Kelly Love, gVCC CEO as the modera-tor.

pg 22-23cHamBEr riBBon cUTTingSThe Chamber is famous for hosting the best ribbon cuttings in the Region! Check out where the Red Coats have celebrated with member businesses this fall/winter.

Dan Wyatt, owner of the Kiggin’s Theatre has partnered with the GVCC for the “Vancouver

Goes Hollywood” event; cinema’s biggest night on February 22nd. The theatre will transform into a

hot-spot with limo escorts, red carpet entry, fashion interviews, a dj on the streets - plus entertainment,

and an elegant din-ner! More on Pg 16.

Photo by Kate Singh of Aevum

Images.

SpECiAL SECTion:

pg8

pg23

chandra chase, Programs and Communications Director 360-567-1056 [email protected]

sharon batton, Finance (Part-time) 360-567-1056 [email protected]

melinda carnell, Communications Specialist [email protected]

morgan hutchinson, Marketing/PR Specialist

[email protected]

1101 Broadway, Suite 100 Vancouver, WA 98660

[email protected]

www.vancouverusa.comfacebook.com/yourchamber

twitter.com/vanchamberpinterest.com/gvccvancouver

ChamberNews (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. ChamberNews annu-

al subscription is $25. Periodicals postage paid in Vancouver, WA. Postmaster: Send all address changes to ChamberNews, 1101 Broadway, Suite 100, Vancouver, WA 98660.This publication is dedicated

to providing Chamber business news, educating and providing critical commentary.

Columbia Machine, Inc. iQ Credit UnionBurgerville – Holland, Inc. Kaiser PermanentePeaceHealth Southwest Medical CenterChevron USAComcast Business ClassBNSF RailwayColumbia Credit UnionOnline SupportUmpqua Bank

MAgAzINe PRINTed By:AdCO PRINTINg & gRAPHICS

355 gRANd BlvdvANCOUveR, WA 98661

gReATeR vANCOUveR CHAMBeR OF COMMeRCeceo/PresIDeNt: Kelly love chaIrmaN: eric Sawyer

eDItor-IN-chIeF: Chandra Chase

BOARd OF dIReCTORS

STAFF

CHAIRMAN’S CIRCle

PARTNeRS & AdveRTISeRS

Chair: Eric Sawyer, BBSI Preferred Payroll Chair ElECt: Eric Olmsted, On Line Support, Inc.

ViCE Chair: Jody Campbell, The Columbian trEasurEr: Dan Monaghan, Perkins & Co.

Past Chair: Don Russo, Schwabe, Williamson & WyattWinston Asai, Columbia Machine

Ben Bagherpour, SEH America Carol Bua, City of Vancouver

Todd Coleman, Port of Vancouver

Kelly Love, President/CeO 360-567-1050 [email protected]

susie bauder, events director

360-567-1093 [email protected]

matt hoffstetter, Membership Services Director360-567-1058 [email protected]

teresa Lawwill, Fund Development and Community Relations Director360-567-1090 [email protected]

PReSIdeNT’S CIRCle

Pacific Continental Bank SeH America, Inc.

legacy Salmon Creek Medical CenterRiverview Community Bank

Port of vancouver

Adco Commercial Printing & graphicsAevum Images

Bankcard BrokersBeaches Restaurant & Bar

Clark PUdvictor Fitness Systems

Northwest Personal TrainingPrinciple Properties The ColumbianWashington State University - vancouverRiverview Community BankScentsy - Christie BrownSilva

John Deeder, Evergreen Public Schools Tamara Fuller, NAI Norris, Beggs & Simpson Ben Hoskins, 1-800-GOT-JUNK Di Lacey, PeaceHealth SW Medical Center Wayne Nelson, Clark Public Utilities Tim Schauer, MacKay Sposito Rhona Sen Hoss, Foundation for Vancouver Public Schools Keith Wallace, Frumenti, Lander & Wallace, P.S. Kristy Weaver, Pacific Continental Bank Jeff Woodside, Nutter Corporation

Statement of Ownership, Management, and Circulation (required by 39 U.S.C. 3685) of ChamberNews for January of 2015 ChamberNews is published five times per year by the Greater Vancou-ver Chamber of Commerce. Annual sub-scription price: $25. Publisher: Greater vancouver Chamber of Commerce; edi-tor: Chandra Chase, greater vancouver Chamber of Commerce, 1101 Broadway, Suite 100, vancouver, Clark County, WA 98660-3319. Owner: greater vancouver Chamber of Commerce, 1101 Broad-way, Suite 100, vancouver, Clark County, WA 98660-3319. Known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of the total amount of bonds, mortgages, or other securities: None. The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes have not changed during the preceding 12 months. The extent and nature of cir-culation is Greater Vancouver Chamber of commerce members and local busi-nesses. The average number of copies of each issue during the preceding 12 months are: 1400 a. Total Number of Copies Printed: 1400. b. Paid and/or Re-quested Circulation: (1) Mailed Outside-County Paid Subscriptions States on PS Form 3541: 26; (2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 483; (3) Paid Distribution Outside the Mails Including Sales Through deal-ers and Carrier, Street vendors, Counter Sales, and Other Paid Distribution Out-side USPS: none; Paid Distribution by Other Classes of Mail Through the USPS: None. c. Total Paid Distribution: 990. d. Free or Nominal Rate Distribution: (1) Free or Nominal Rate Outside-County Copies includes on PS Form 3541: None; (2) Free or Nominal Rate In-County Cop-ies includes on PS Form 3541: None; (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS: None; (4) Free or Nominal Rate Distribution Outside the Mail: 350. e. Total Free or Nominal Rate Distribution: 350. f. To-tal Distribution: 1400. g. Copies not distributed: 50. h. Total: 1400. Percent Paid: 77.5. The actual number of cop-ies of a single issue published nearest to the filing date (January 2014) are: a. Total Number of Copies Printed: 1400. b. Paid and/or Requested Circulation: (1) Mailed Outside-County Paid Sub-scriptions States on PS Form 3541: 43; (2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 805; (3) Paid Distribution Outside the Mails Includ-ing Sales Through dealers and Car-rier, Street vendors, Counter Sales, and Other Paid Distribution Outside USPS: None; Paid Distribution by Other Class-es of Mail Through the USPS: None. c. Total Paid Distribution: 990. d. Free or Nominal Rate Distribution: (1) Free or Nominal Rate Outside-County Copies includes on PS Form 3541: None; (2) Free or Nominal Rate In-County Copies includes on PS Form 3541: None; (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS: None; (4) Free or Nominal Rate Distribution Outside the Mail: 322. e. Total Free or Nominal Rate Distribution: 322. f. Total Distribution: 1,170. g. Copies not Dis-tributed: 30. h. Total: 1,200. Percent Paid: 72.5. I certify that this statement of ownership is correct and complete. Chandra Chase • ChamberNews Editor, Communications Director.

gReATeR vANCOUveR CHAMBeR OF COMMeRCeceo/PresIDeNt: Kelly love chaIrmaN: eric Sawyer CONTrIBUTOrS

Kate singh is an award winning photog-rapher and voted “Best in Clark County 2014”, with a full-service photography studio in downtown Vancouver called: Aevum Images. Kate excels at busi-ness headshots, political and corporate

photography. Her creativity also extends to milestone events, maternity and family portraits.

Dave blanchard, owner of cognesis Marketing concepts works as

an “outsourced marketing director” for small businesses committed to break through to the next level of revenue. Dave develops marketing strategies and systems that make his clients’ marketing tactics work better.

Dr. Carol Parker Walsh is a certified profes-sional image professional specializing

in strategies for develop-ing a positive and effective self-image. She holds a PhD in human development and social systems and brings 25 plus years as an executive, lawyer, and academic, to her clients.

Sara Thompson is an Inbound Mar-keting and Social Media specialist at Webfor. She is a firm believer that while social media is a delicate and

largely uncharted marketing tool, its brand-building potential simply cannot be matched.

Lee Anne Flandreau is Reference Services Coordina-tor for Fort Vancouver Regional

Library District. She holds a master’s degree in library science and has worked in libraries for more than 15 years. LeeAnne welcomes comments, questions, and suggestions about how the library can help.

Ve r o n i k a ( R o n n i e ) Noize is the founder and manag-ing director of the DIY M a r k e t i n g

Center, offering marketing, networking and sales classes, coaching and events to small business owners. An award-winning author, speaker and coach, Ronnie helps small business owners attract great clients that pay, stay and refer.

EvENTSat a glance

Special Section contRiBUtoR


tuesday, January 27thbusINessaFter hours

Where: gardner School @ 16413 Ne 50TH Avenuevancouver, WA 98686 Time: 5-7pm Cost: $10/memberThe GVCC’s Business After Hours Event is the top place for evening networking in Southwest Washington. Often crowds from 150-400 people gather on-location at a Clark County Business for food, prizes and networking.

Thursday, February 12th bash (business & social hour)

Time: 5-7pmCost: $10/memberSponsor: Perkins & Co and Schlesinger Companies

What is a B.AS.H.? Business and Social Hours (B.A.S.H) is GVCC’s new monthly gathering, bringing great food, unique locations, and friendly, outgoing members of the local business com-munity together for one big hoorah.

February - Date TBAshoP LocaL busINess showcase & bah

Where: TBA Time: 5-7pmCost: $5/member, bring a non-member guest and you’re both FRee.

Become a vendor and showcase your busi-ness at the Annual “Shop Local” business showcase hosted by the GVCC. The sponsor: Riverview Community Bank!

sunday, February 22ndVaNcouVer Goes hoLLywooD

Where: The Kiggin’s TheatreTime: Starting @ 4pmCost: $100/person

Join the GVCC and the Kiggin’s on Hollywood’s most glamorous night: The Oscars! We’ll roll out the red carpet, line up the limos and pro-vide the celebrity experience complete with red carpet fashion interviews and a keepsake photo of you against the step-and-repeat wall as you enter the venue. Dinner, enter-tainment, swag and prizes will keep you en-tertained as a live broadcast of the Academy Awards happens on the big screen. Sponsor: Kings Hawaiian and SEH America.

Eddie Allen is Development Coordi-nator at The Gardner School of Arts & Sciences, the leading independent pro-gressive school serving SW Washing-

ton. He’s been involved with fundraising and cause marketing efforts with numerous nonprofits.


U. N. Umesh is a long-time Pro-fessor of Marketing at WSU Van-couver. He specializes in mar-keting, business statistics and entrepreneurship. His Ph.D. in Business Administration is from University of Washington.


tecH talK contRiBUtoR

Jan/February 2015 Edition www.facebook.com/yourchamber6

We also call on the legislature to fully fund our education system in a way that provides a world class education for our children. Our businesses highly value the development of STEM (Science, Technology, Engineering and Math) programs to prepare our chil-dren for career opportunities of the future. We strongly support CTE (Career Technical Education) programs in grades six through twelve as well as student internships and youth employment opportunities.

The most pressing challenge to legislators is finding money for basic education as direct-ed by the Washington State Supreme Court. It will require another hefty investment and it will launch a partisan battle between Re-publicans and democrats who rarely seem to compromise on issues of taxation. The busi-ness community will press for bi-partisan work to troubleshoot the problem and find a solution that we can all live with.

Finally we look forward to advocating on behalf of WSU-vancouver as a fu-ture site for medical school residents. WSU will petition the legislature to authorize a second medical school program to increase the number of medical graduates and physicians in

BUSineSS leadeRSHip in olympia

traNsPortatIoNSummary by Eric Olmsted

While from my office to the Chamber office, I no-ticed how much more traffic there is now that we are seeing economic recovery. It made me wonder, “How can we continue to do business without a solution to our aging transportation in-frastructure?”

Most organizations in our community de-pend on our aging transportation infra-structure. At the Chamber we will con-tinue to work with our Legislators urging them to invest in infrastructure improve-ments in order to ensure that goods and services can move efficiently through, to, and from our region. The economic recov-ery is making this investment more urgent.

In this Legislative session we will continue to press hard to restore and retain fund-ing to the Public Works Trust Fund which was liquidated by the legislature two years ago. Local communities relied on the fund for vital road projects in Battle Ground, Ridgefield and Camas. Those projects have

By eric Sawyer, gvCC 2014-15 Chairman

of the Board

The Chamber's Legislative prioritiesSouthwest Washington Business Advocates

eric Olmstead, Online Support, Inc.

PAC Chair

been stopped in their tracks. The cry from our local communities may not be heard without strong business support. We want the fund restored and funding commitments honored.

We will also continue to press hard for a safe and efficient rail and freight corridor. Safety upgrades are needed as the volume of goods are transported through our community. We will continue to meet with all parties to get our list of at grade crossings changed to in-crease the safety for our community.

Finally with grit and determination we con-tinue to support a comprehensive transpor-tation package that invests in Clark County. given the other demands on the budget, our legislators may not be able to give transporta-tion the priority we feel it deserves. As I see it, the economics are simple. delay funding for transportation you delay business getting products to market. Delay products getting to market and you lower the amount of tax revenue that is collected by the state to fund other projects. It is easy to see that investments in transportation will have a positive return on investment for our state.

eDucatIoN/worKForceSummary by Kelly Love CONTINUED on the next page ->

The 2015 Legislative session is underway in Olympia and your chamber is plugged in: looking out for our businesses and our community. On December 12th, we hand delivered our 2015 Shared Business Priorities of Clark County to our legislators during our annual legislative preview event. We asked them questions about how they can support business and the community in the upcoming session. We asked them to talk straight with us and avoid the temptation of partisan bickering. We pledged our commit-ment to participate in the process. We have a strong, active business community that helped develop the Shared Business Priorities. They listened to community stakeholders, discussed the issues and came to a consensus. Our organizations (CREDC, ICC and GVCC) recognize there is high value in speaking with one voice when advocating for business needs and concerns.

The joint legislative priorities are divided up into several key business policy areas highlighted for you online at vancouverusa.com where you can view them in their entirety. We want and encourage your comments and feedback as we do our daily best to represent you.

aReaS of focUS foR BUSineSSeS

Kelly lovegvCC CeO

WHAT IS HAPPENING ON THE NORTH BANK

PLATE & CUP HAPPENINGS & HOTSPOTS

YOUNG & RESTLESS

NORTH BANKNOW

you’ll find out at www.northbanknow.com

our region. The WSU model would send 3rd and 4th year medical students out to the regional campuses and into the com-munities such as SW Washington.

There will be no shortage of talk about ed-ucation in this upcoming session. It’s not a question of “IF” education is important but rather “HOW” we provide the best quality product to our students and our communities. We will do our best to strip out the political rhetoric and translate what it means for our schools and for you.

ecoNomIc DeVeLoPmeNtSummary by Ben HoskinsBusinesses need an ac-tive voice in Olympia to safe guard against exces-sive taxation that make it harder to stay in business. Our l&I taxes are among the highest in the nation. Most states now rely on a privatized system. Af-ter modest reforms two years ago, it’s time to push again to reduce the costs for employers while maintaining protections for employees.

In every issue we must ask this question: what is the impact on small business and how can we serve our residents without placing undue burdens on the backs of small business; which generates the ma-jority of jobs in our region. This legisla-tive session has all the markings of being a tough year for business.

The Governor will propose $1 billion in new revenue translated as taxes to bal-ance the 2015-2017 biennial budget. He will ask the legislature to make a historic investment in education and in the envi-ronment. Woven into our legislative agen-da is the underlying question, “what are the impacts on our businesses and on our community?”

Our quality of place is our greatest asset, and we must therefore also continue to pursue economic development policies that promote or enhance responsible stewardship of our environment while protecting our state and region’s competi-tive advantages.

These are tall orders to fill for our repre-sentatives, but our community has elected these leaders with the expectation that they will address these issues head on. Success for Southwest Washington will require an active business community partnering closely with our delegation to ensure that our voice is heard throughout the state and to help identify the specific initiatives that we can work with each leg-islator on to provide support.

Ben Hoskins 1-800-got-Junk / you

Move MeChair of the Small Business Advisory

Council

Jan 13th small business resource open house: New program launched by the Small Business Advisory Council

The greater vancouver Cham-ber of Commerce launched a brand new committee in 2014: The Small Business Ad-visory Council (SBAC) made up about a dozen small business leaders in the community. The Chairman is Ben Hoskins of 1-800-got-Junk and you Move

Me. Hoskins not only brings a wealth of small business knowledge, but an impres-sive track record on the Pub-lic Affairs Committee which includes a number of awards for his work with the County on permit Streamlining. On January 13th the Committee

will host it’s first Small Busi-ness Resource Open House Event at the GVCC office, bringing five nonprofit part-ners in for community ques-tions. Please help us spread the word.

tecHnology talK 2015 Technology Trends, Development, Strategy and Innovation from Vancouver’s Experts

Market like amazon to grow your small business: provide Auto Nurturing for Better results

The power to market like Amazon is now within reach. Remember the last time you shopped on Amazon? Amazon recommended items for you to purchase based on what you had previously bought or viewed. Whether or not you actually bought the recommended items didn’t matter. At the very least, if you’re like most people,you now had the idea that you just might purchase that item someday and appreciated the suggestion.

The shopkeeper of old knew his customer’s pref-erences thoroughly. He was engaging, talkative, letting you know what options were available and what you liked or purchased before and how it worked for you. He knew your buying habits and preferences. That level of interaction fostered a relationship that brought you back, time and time again.

Amazon’s approach, in many ways a 21st century version of the local shopkeeper, is so powerful it has become an icon of savvy marketing.

bIG marKetING For smaLL busINessRecently, the secret Amazon ingredient, called marketing automation, has become more widely adopted and therefore more available, affordable and practical for small business enabling them to market like businesses many times their size.

marKetING automatIoN DeFINeDMarketing automation is software technology and tactics designed to nurture relationships with pros-pects across multiple channels (such as social me-dia, e-mail, websites, direct mail, telephone) with highly personalized , engaging content that helps convert prospects into buyers, buyers into loyal repeat customers and loyal customers into raving fans. beyoND aDVertIsING aND worD oF mouthA good reputation and getting the word out are foundational to growing a business. But word of mouth referrals and advertising can only take you so far. Small business owners who adopt marketing automation report that it allows them to acquire new prospects easier and serve existing customers more fully, while giving them the freedom to spend more time with family and friends. That’s because it makes lead nurturing more efficient and effective resulting in:

• lower cost per lead• improved customer lifetime value• increased revenue• improved sales effectiveness

AUTOMATION RESULTS

BY THE NUMBERS

Companies that excel at lead

nurturing generate 50% more sales

ready leads at 33% lower cost

Relevant e-mails delivered

through marketing automation

drive 18 times more revenue

than e-mail blasts

event triggered messaging

saves approximately 80% of

direct mail budget

By 2020 customers will manage

85% of their relationships

without talking to a human

Companies that automate lead

management see a 10% or

greater increase in revenue in

6 to 9 months

Nurtured leads produce, on aver-

age, 20% more sales opportunities

versus non-nurtured leads

dAve BlANCHARdCognesis Marketing Concepts

BELOW: A Visual on how Amazon Automatically Suggests Relevant Purchases

CONTINUED ON NEXT PAGE->>


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• better return on marketing invest-mentsClosely measuring and tracking market behavior with automated tools enables business owners to spot trends so they can make sure they are delivering the right things to the right people.

Real-WoRld exaMple:Modern Martial Arts was started with a single location, no students and no funding in 2001. Now MMA has four locations and 1200 mem-bers. during 2012 they sold 233 introductory memberships. In 2013, after adopting market-ing automation, that number nearly doubled to 450. By consolidating all their customer data into one marketing automation system MMA keeps in closer touch with prospects so fewer leads fall through the cracks. For their sales team, this translates into less footwork as prospects now reach out to them instead of having to chase each individual lead. Owner Mario guerrero says, “My life is easier. With four locations, I can’t be everywhere at once. So I have one system where I can review results, track prospect man-agement, and see how staff is converting leads at each location.” Modern Martial Arts is but one example of the tens of thousands of small busi-ness that are reaping the benefits of marketing automation by learning to market like Amazon.

Article Submitted by: dAve BlANCHARdCognesis Marketing Concepts

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GVCC celebrates 125 years: Launches New Website

The beginning of 2015 is a significant year for the greater vancouver Chamber of Commerce! We’re turning 125 years old and we share this anniver-sary with the Columbian Newspaper.

In April of 1890 the Chamber opened it’s doors, as the Commercial Club back then. The Clark County Historical Museum is full of astonishing facts, fig-ures and stories about Chamber leadership in the past, including how the Chamber Board used to raise money in a competitive baseball game the entire community supported. While our fundrais-ing tactics have changed, so has the face of busi-ness in Clark County since 1890.

Imagine being a business before the turn of the century. How did you import goods? What was the standard in employee benefits, and what tech-nologies were available? The Chamber has been part of “Moving Business Forward” for 125 years and we don’t plan on taking a back seat. We’ve just launched a new powerful website that is responsive to function across multiple devices. As trends show us, 2015 will also be the year that mobile (tablets, phones) internet usage will surpass desktop usage. This is big news for busi-nesses; consumers are engaging and purchasing differently.

On our new website we encourage everyone to check out our new “Marketplace!” Our Members are offering community wide coupons called “Hot Deals” and posting job opportunities within their company. We’re also working to add an online learning aspect to our web presence, featuring our talented business experts in our local com-munity.

Five Ways to Get Your Name in the media: No-cost techniques

At times a small business owner can feel overwhelmed at all the channels in which to market his/her business. Along with changing technology trends and time-consuming social media channels, where and when to focus your energy can be a daunting question. We’ve gathered some marketing experts to share some basic insight on Small Business Marketing 101.

Small Business MARKETING

Marketing INTRO5 earned Media techniques

page 12-13Marketing Resources at the FVRLSocial Media Personal Brand ImageBusiness Card TIps

page 14Changing Face of MarketingCommunity Partnerships

2015 JaN/Feb sPecIaL sectIoNREMOVABLE FOUR-PAGE PULLOUT

>>>

smaLL busINess marKetING

How can you get your business name in the paper without spending a nickel on advertising? Two words: Earned media.

Paid advertising (paid media) is a good way to get a specific message out to a specific audience, but free publicity (earned media) generates more excitement, more credibil-ity, and more name recognition (fame) for you and your business.

One advantage of earned media is that it presents information of interest to the read-er, as opposed to your ad, which is obviously trying to sell something. People use the me-dia to be entertained or informed, not to be sold, which is why people can remember the articles they read, but often can’t recall which ads accompanied the content.

To raise your profile, create buzz and spread the word about your business, get to know your local and industry media. Provide them with information they can use, such as cal-endar listings, news tips, press releases, pho-tos, letters to the editor, guest columns and expert opinions.

Here are my top five ways to get a little more famous:

1. Put it in writing. Write an article or blog post with your best advice, tips, or news. Post on your own website and social me-dia, then send out your content as press releases to editors who cover that beat. Use a national press release service, and your content may be published in places you didn’t even know existed.

2. Start speaking (publicly, that is). As I like to say, the best way to spread the word about what you do is to open your mouth. Create a speech that illustrates your ex-pertise or promotes your cause, and start giving it for free at association meetings and conferences.

3. Teach what you know. Share your knowl-edge with others at learning centers, in workshops, or in classes. One thing that I do regularly is lead networking classes. People from all over the area attend my classes, and tell their friends about what they learned from me.

4. Stay in touch. Be there (right in front of the me-dia, your prospects and clients) when the time, the need, and the opportu-nity arises. Communicate regularly through newsletters, mailings (such as postcards or letters), emails, personal notes, press re-leases, social media, and phones calls as appropriate.

5. Use your photo whenever possible. Help people recognize you by having photos and video on your website and in your social media rather than just your logo.

By Ronnie Noize, The Marketing CoachDIY Marketing Center

Small Business MARKETING

THe lIBRARy: We’re open for business! If you haven’t yet thought about the li-brary as a no-fee treasure trove for your small business, we invite you to check out the great business-related resourc-es available to you through any of the 16 Fort vancouver Regional library District locations, or 24/7 at www.fvrl.org. Here’s just a sampling: Book a librarian: visit any FvRl library or contact us through Ask a librarian at www.fvrl.org to request a scheduled

appointment. you’ll get the personal at-tention you need to help you with spe-cific questions and research.

Inside FVRL library buildings, you’ll find:• Free WiFi• Meeting spaces at most locations• events and workshops• Books and trade journals on a

wide variety of business topics, including marketing and public relations

Visit www.fvrl.org and find great online resources at your convenience, 24/7:

• Industry profiles through Pro-Quest

• Consumer profiles through De-mographicsNow

• Competitor mapping through ReferenceUSA

Endless Marketing Resources for Small Businesses at the Fort Vancouver Regional Library By Lee Anne Flandreau Reference Services Coordinator Fort Vancouver Regional Library

• Public company data through Morningstar

• Marketing case studies and plans through Small Business Reference Center

• Classes on marketing and other business topics through gale Courses

• eBooks on business topics through Overdrive and One-Clickdigital

We’re here to help. Call 360-906-5000 Monday through Thursday, 9:00 a.m. to 8:00 p.m., and Friday through Sunday 10:00 a.m. to 6:00 p.m. Or text “fvrl” followed by your question to 66746, or visit www.fvrl.org to chat with a li-brarian or to email your question for an in-depth reply. We hope to see you in person at the library, or virtually at fvrl.org. you also can connect with us via LinkedIn, Facebook and Twitter (@FvRl, #FvRl).

Impression Management: Visually Branding Your ImageAs business owners we all know that creating and defining your brand is a necessary step in de-veloping a successful business. Since the focus is primarily on marketing materials, logos, and social media, what often gets lost is one’s personal style and image. Impression management, a term coined in 1959 by Erving Goffman, is the strategic process of present-

ing oneself in a way that will posi-tively influence and enhance one’s image or perception in the eyes of others. If done well, this aspect of branding will reinforce your mar-keted brand and gain the trust and reassurance of those with whom you do business. This is reflected in Coco Chanel’s famous quote, “dress shabbily and they remem-ber the dress; dress impeccably

By Carol Parker Walsh,Silpada Designs

and they remember the woman.” When your dress and behavior dif-fers from your purported brand, the disconnect and inconsistency is remembered must like dressing shabbily. Substantial research has affirmed the saying, “you never get a second chance to make a first im-pression,” and first impressions can fortunately or unfortunately last forever. How can you improve upon

your business card can be a powerful mar-keting tool for inspiring trust and confidence in your business--especially if you follow the guidelines on the checklist below.

Complete contact information, including your name, your business name, phone number, email address, web URl, and ad-dress (either physical or mailing), plus your social media handles (profile names).

Readability. Print is large (and dark) enough to be readable, and the layout makes sense.

Color. Black and white business cards are 10 times more likely to be thrown away imme-diately.

Branding is consistent with your overall design concept, so use your logo and color scheme.

Use both the front and back. Blank backs are wasted space.

Has “sticky” content, such as a special offer, invitation, appointment confirmation, tips, calendar, inspirational quote, or Top 10 list or other information worth keeping.

Current photo. That old photo may be flat-tering, but a current pic shows you’re not living in the past.

The great Business Card Checklist © 2014 veronika Noize. All rights reserved.

The Business Card Check ListBy Ronnie Noize, the Marketing CoachDIY Marketing Center

social Media Behavior and How it impacts your marketing image

By Sara Thompson, Webfor

No matter the size of your business, you can bet that a majority— if not all —of your em-ployees use social media. In fact, you may have a few

co-workers who can be found scrolling through their feeds and updating their statuses multiple times a day.

Social media has become a powerful force driving peo-ple’s opinions and buying decisions, and every single user has a voice. This makes many business owners worry about how their employees’

online behavior may affect their company’s image.

The good news is, there are ways you can save your busi-ness from social media blun-ders and potentially create a few new brand ambassadors. Here’s one of them:

Write a policy agreementCreate a document describing proper social media use in the workplace, then post it where it can be accessible to everyone and/or include it in your employee handbook.

Remember to offer sensible guide-lines rather than a list of don’ts, as no one wants to feel stifled or restricted by their employer. Politely ask them to post and comment with cau-tion, consideration, and cool-headedness. This should also ap-ply when comment-ing on company blog

posts. And, while not every employee will want to use their personal Face-book account to promote their job, encourage them to share a thing or two about the company that they’re proud of, if they’d like to.

Make each staff member aware of what is acceptable and come to an agreement that will make everyone comfortable.

your visual brand:• determine what’s appropriate

for your industry;• Figure out your personal style;• Update your look;• Align your personal brand with

your organizational brand;• Seek professional help.

When you effectively engage in image management and develop your visual brand, you will:

• Increase your credibility as an expert in your field;

• Build a positive and favorable reputation;

• Improve upon the perceived value of your product and/or services.

Be a visual ambassador for your orga-nization and invest some time and ef-fort in visually branding yOU!

2015 JaN/Feb sPecIaL sectIoN REMOVABLE FOUR-PAGE PULLOUT

COMMUNITY PARTNERSHIPS IN ACTION = MARKETING BENEFIT

smaLL busINess marKetING PLaNs

Time-tested Truths for Small BusinessesPrepare for Tomorrow’s Changes

Small businesses have always been important to the economy. That will still be true tomor-row—but some things will change.

Change, after all, is constant. Before 1980, small companies conducted business with typewrit-ers and telephones. IBM was just planning to introduce the PC, and few small businesses had computers. Their customers and competi-tors all had landlines—and they picked up the phone. They did not text. There were few home offices.

Technology isn’t the only phenomenon that has changed the way we live and work. From the prevalence of jet air travel to suburbia and office parks, new ideas and inventions are constantly evolving, altering the business landscape. Small businesses must be receptive, flexible and nimble to succeed.

you can help your business thrive in the current environment—and prepare for tomorrow’s changes—by keeping these five principles in mind.

1. Use multiple channels to reach your cus-tomers. No landline? No problem. Among your customers, landlines are disappearing as rapidly as the videotape and dvd rental companies. Communicate with potential customers through a variety of channels—email, cell phone and text, using software to make sure you do not duplicate commu-nications or miss any potential customers. The key is to stay in touch with your cur-rent and future customers, not rely on a particular technology.

2. Remember that customers will not accept solutions that aren’t cost-effective. Ma-chines that are inexpensive but require frequent and costly maintenance will be harder and harder to sell. “Cost-effective” applies to the cost of time as well. For example, asking college students to take public transportation rather than driving cars will not work if they have to spend an hour on the bus to get to class.

3. Follow the trends in human values. you can capitalize on trends in values only if you are aware of them. a couple of de-cades ago, for instance, consumers want-

By U.N. UmeshProfessor of MarketingWashington State University Vancouver

What does W a s h i n g t o n State University vancouver and The gardner School of Arts and Sciences have in common beside being lo-

cated in Salmon Creek? It turns out, a lot more than it seems at first glance.

For the past 3 months, we’ve had Autumn Sailor, a student intern from the Creative Media and digital Culture program at WSUv helping us create a strat-egy for communicating effec-tively through social networks such as Facebook, Twitter, linkedIn, youTube and others, as well as optimizing our web-site for higher SeO rankings.

“The partnership between the CMdC Program and The gard-ner School of Arts and Sciences is a strong focus on students and providing them with hands on learning opportunities that prepares them for the 21st century. Autumn’s internship with gardner is one such exam-ple. We look forward to many more” said dene grigar, direc-tor of the CMdC program. go-ing forward, gardner students will be visiting the social media lab on the WSUv campus and CMdC students will be speaking to our students as part of our gardneReach program. WSUv partnering with a nonprofit, pri-vate middle school (preschool-8th grade) in our community is quite unique and allows both organizations to provide even more educational resources to our community.

ed their food to be convenient; today, they demand fresh, healthy and natural food more than con-venience. today people are focused on safety, and they want products and services that help to improve safety at home, on the road, in the work-place and in schools.

4. enable your employees to feel smart and edu-cated. It should come as no surprise that jobs requiring few mental skills are difficult to fill even in this economy. This is one reason that certain jobs are being outsourced to other countries. More and more people are getting a college education or vocational training, and small businesses that appreciate and use their employees’ skills and education can build loy-alty, enhance productivity and improve their chances of success.

5. Help customers save money or increase their sales. Throughout history, businesses have found success by helping customers save money. Similarly, businesses with products or services that help to increase the sales of other companies have always been much in demand. The key is to demonstrate clearly and concisely that customers can achieve these goals.

Small businesses that thrive today and in the fu-ture will be those that adjust to changing technol-ogies, trends in human values and increasing edu-cational levels, while keeping costs and benefits in mind for themselves and their customers.

By Eddie AllenDevelopment Coordinator at the The Gardner School


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Sunday, February 22nd

2015 themeESCAPE TO PARADISE!

On Sunday, February 22nd the gvCC and the Kiggins Theatre will roll out the red carpet on Hollywood’s BIggeST Night: The Acadmey Awards. At this event, everyone can truly be a star! Atendees will first be greeted with a limo transfer from the parking area. Then, they’ll decend on our “Hol-lywood Hot Spot” complete with our event hosts greeting them, a walk on the red carpet and a fashion interview. Next, a professional keepsake photo in-front of the step-and-repeat wall that will be ready to take home at th end of the night. Plus, a live dJ will be play on

the street. All the fun of the red carpet will be stream-ing live on the BIg SCReeN in the Kiggins Theatre. Once you en-ter the venue our spon-sor, King’s Hawaiian will bring the theme: “es-cape to Paradise” alive. We’ll have a delicious dinner and desserts avail-

able while viewing the live Oscar broadcast. entertain-

ment like a ‘best dressed’ competition and trivia will

take place with a number of great prizes!

Vancouver Who’s Who EventBE A STAR & ATTEND!

There is no better way to get your business name into the commu-nity then with a gvCC Signature event sponsorship! vancouver goes Hollywood is the gvCC’s newest signature event. Here is a sponsorship sample: the Pre-senting Sponsor receives the most publicity and exposure and are listed in all the Chamber’s printed, electronic, advertising and communications ma-terials regarding the event - front and center! The list is too long to mention all the benefits here. It also includes a number of exposure points on event day, like tickets, event program, time to speak at the event and more. Teresa lawwill the gvCC’s Fund development and Community Relations Director can fill you in on all the details [email protected].

Other available levels of sponsorship include: Supporting Sponsor, Awards Sponsor and Swag/Prize sponsor. Spon-sorship prices range from $500-$5,000. Become a sponsor now, to lock in first-choice renewal for years to come. Con-sider this, the presenting sponsor of The golf Tournament started in the in-augural year and have continued every year due to the value of sponsorship!

BECOME A SPONSOR

4pm

Sunday, February 22nd

EVERYONE’s A stAR PRiciNg:

$100 /perSon, includeS:

limo eScort From parking areared carpet entry

FaShion interviewpaparazzi photoS

Swag appetizerS & Special dinner

live muSicentertainment

Streaming oScar broadcaStno-hoSt bar

2015 themeESCAPE TO PARADISE!

Vancouver Who’s Who Event

Last

year’s hosts in

red ties: Gary

Bock and Jim

Mains with

last year’s red

carpet fashion

interview team:

Alisa Tetreault

(Most Every-

thing Vintage)

and Brett Allred

(Beigeblond).

get your ticketS @ vancouveruSa.com

Every awards show party needs

A STARRING ROLL.

Levit & AssociatesDate: December 15, 2014

Project: King’s Hawaiian - Vancouver Oscar Ad 4/c AdFile: KH_Vancouver_4/c_ad.inddTrim: 4.25"x 5.5"Live: N/ABleed: .125”

Chamber

Members

Renewals

Thank you for continued Membership!

Renewing GVCC Members from the Winter51+ years oFmembershIP

BNSF Railway2454 Occidental Ave South #1ASeattle, WA 98134bnsf.com61 years

erik RunyanJewelers900 Washington St vancouver, WA 98660runyansjewelers.com98 years26-50 yeaRs ofmembershIP

Columbia Collectors, Inc.1104 Main St Ste 311vancouver, WA 98660www.columbiacollectors.com46 years

Comcast Business Class9605 SW Nimbus Ave Ste 12Beaverton, OR 97008www.comcast.com34 years

International Air and Hospitality Academy, Inc.2901 e Mill Plain Blvd.vancouver, WA 98661 www.aha.edu35 years

Kadel’s Cascade Auto Body2600 e 33rd St. vancouver WA 98663www.cascadeautobody.com31 years

NAI - Norris Beggs & Simpson700 Washington Ste 608vancouver, WA 98660www.nbsrealtors.com31 years

Olive garden8101 Ne Parkway drvancouver, WA 98662-6459www.olivegarden.com26 years

The Neil Jones Food Company1701 W 16th Stvancouver, WA 98660 www.njfco.com31 years

Water & Air Works3310 Ne Minnehaha St Unit Bvancouver, WA 98663www.waterandairworks.com17 years

Westfield Vancouver8700 Ne vancouver Mall drvancouver, WA 98662 www.westfield.com/vancouver37 years

16-25 yeaRs ofmembershIPKey Bank10888 Se Main StMilwaukie, OR 97222http://www.key.com16 years

Perkins & Company, PC805 Broadwayvancouver, WA 98660www.perkinsaccounting.com19 years

Safeway Food & drug #1611 16 years

Signs & More4401 Ne St Johns Rd vancouver, WA 98661www.signs-n-more.com25 years

T Square Remodeling10600 Ne 94th Avevancouver, WA 98662 www.tsquareremodeling.com21 years

The Scott Horenstein Law Firm PLLC900 Washington Ste 1020vancouver, WA 98660www.horensteinlaw.com16 years

Washington State department of TransportationPO Box 1709vancouver, WA 98668-1709www.wsdot.wa.gov23 years

6-15 yeaRs of membershIP

AIMMco1665 Schurman WayWoodland, WA 98674 www.aimmco.com13 years

Bridgewood at Four Seasons11700 Ne Angelo drvancouver, WA 98684www.bonaventure.com7 years

Clark County Skills Center12200 Ne 28th Stvancouver, WA 98682 www.ccskillscenter.com13 years

Columbia Asthma & Allergy Clinic 3400 Se 196th Ave Ste 101Camas, WA 98607 www.ca-ac.com9 years

Cowlitz Indian Tribe1055 9th Ave Ste Blongview, WA 9863210 years

Fred Meyer Store - Fisher’s landingPO Box 42121Portland, OR 97242 www.fredmeyer.com13 years

Hilton vancouver301 W 6th Streetvancouver, WA 98660vancouverwashington.hilton.com10 years

Holiday Inn express13101 Ne 27th Ave. vancouver WA 98686www.vancouverwahie.com14 years

Kazoodles, llC13503 Se Mill Plain Blvd B-3vancouver, WA 98684 www.kazoodlestoys.com9 years

Manley Architects, PCP.O. Box 144vancouver, WA 98666-0144 www.manleyarchitects.com6 years

Molly Maid2515 e evergreen Blvdvancouver, WA 98661www.mollymaid.com6 years

MPG Marketing & Mailing ServicesPO Box 28306Portland, OR 97228-8306 mpgmarketingandmailing.com8 years

Port of Ridgefield111 W. division Ridgefield, WA 98642www.portridgefield.org10 years

Regents Bank2001 Se Columbia River dr Ste 101 vancouver, WA 98661www.regentsbank.com9 years

Roadmaster Inc6110 Ne 127th Avevancouver, WA 98682 roadmasterinc.com 9 years

Stahancyk, Kent & Hook P.C.400 W 11th Streetvancouver, WA 98660www.stahancyk.com7 years

SW Office Supply & Interiors3205 NW yeon Ave.Portland, OR 97210www.swofficesupply.com10 years

The Hampton - Ashley Inn1617 Se Talton Avevancouver, WA 98683www.thehampton.com7 years

Tim Brown Co.112 W 11th St Ste 225vancouver, WA 98660www.timbrownco.com13 years

venice genoa Tile3001 e Fourth Plain Blvd.vancouver, WA 98661-4661www.venicegenoa.com 9 years

Waddell & Reed Financial Advisors16219 Se 12th St Suite 203vancouver, WA 98683-8906www.waddell.com 11 years

1-5 yeaRs of membershIP

Advanced electric, Inc.12811 Ne 58th Streetvancouver, WA 98682 www.paci-fier.com/~adve/1 year

Alderbrook Resort and Spa 7101 e State Highway 106Union, WA 98592 www.alderbrookresort.com1 year

Allstar Magnetics, LLC6205 Ne 63rd streetvancouver, WA 98661www.allstarmagnetics.com2 years

Business Outcomes Consulting900 Washington Streetvancouver, WA 98660-3409 www.bocnetwork.com2 years

Cascade Park Care Center801 Se Parkcrest Avevancouver, WA 98683 www.lcca.com3 years

Children’s CenterPO Box 484vancouver, WA 98666www.thechildrenscenter.org4 years

Centurylink310 SW Park Ave 11th FloorPortland, OR 979205www.centurylink.com3 years

Concept Reality 1321 Ne 76th Street Suite Fvancouver, WA 98665www.conceptreality.com1 year

dlC Architecture 11815 Ne 113th St Ste 104vancouver, WA 98662 www.dlC-Architecture.com4 years

energy Trust of Oregon421 SW Oak Street Suite 300Portland, OR 97204www.energytrust.org1 year

envirometPO Box 907vancouver, WA 98666www.spill-kit.com5 years

John L. Scott - Suzanne Oakes204 Se Park Plaza dr Ste 109vancouver, WA 986843 years

HomeStreet Bank700 Washington Street Ste 202vancouver, WA 98660www.homestreet.com2 years

Horenstein law group PllC500 Broadway Suite 120vancouver, WA 98660www.horensteinlawgroup.com3 year

Law Offices of Carolyn M. Drew510 east Mcloughlinvancouver, WA 98663www.carolynmdrew.com1 year

Martel Wealth Advi-sors Inc 2001 Se Columbia River dr Ste 100vancouver, WA 98661 www.martelwealthad-visors.com5 years

Mountain view Ice Arena14313 Se Mill Plain Blvd.vancouver, WA 98684 www.mtviewice.com2 years

New day Community dental Clinic1201 Se Tech Center dr Ste 150vancouver, WA 98683www.newdaydental.org4 years

New Seasons Market2100 B Se 164th Ave vancouver WA 98683www.newseasonsmarket.com3 years

Ryonet12303 Ne 56th Streetvancouver, WA 98682www.silkscreeningsupplies.com3 years

Self Balance Massage 5107 Ne 94th Avenue Suite Avancouver, WA 98662 www.selfbalancemassage.com2 years

Servpro of vancouver/Clark CountyP.O. Box 2526vancouver, WA 98668 www.servproevancouver-clarkco.com1 year

Shorty’s garden and Home10006 Se Mill Plain Blvdvancouver, WA 98664shortysgardenandhome.com5 years

The Hampton At Salmon Creek 2305 Ne 129th Street vancouver, WA 98686www.hamptonsalmoncreek.com1 year

vancouver energyP.O. Box 66008vancouver, WA 98666 www.vancouverenergyusa.com1 year

Chamber

Members

Renewals

SIMPlY ExPlAIN It8002 NE HIgHWAY 99 SUItE BVANCOUVER, WA 98665www.simplyexplainit.com

SMARt FItNESS PROS5305 NE 121St AVENUE SUItE 114VANCOUVER, WA 98682www.smartfitnesspros.com

SOtElO CHRIOPRACtIC201 SE 124tH AVENUE SUItE 202VANCOUVER, WA 98684

SWEEt SPOt SkIRtS105 WESt 6tH StREEtVANCOUVER, WA 98660www.sweetspotskirts.com

tYCO INtEgRAtEd SECURItYwww.tycois.com

VANCOUVER HIStORICAl RENOVAtIONS, [email protected]

NEW

Chamber

Members

ARtWEAR110 EASt EVERgREEN BlVdVANCOUVER, WA 98660www.artwear.net

BUdgEt RENt A CAR OR tRUCk3021 NE 72Nd dRIVEVANCOUVER, WA 98661www.budget.com

HH BAUER & ASSOCIAtES INC11013 NE 39tH St StE AVANCOUVER, WA 98682

kINg’S HAWAIIANwww.kingshawaiian.com

lUEPkE FlOWERS ANd FINdS1300 WASHINgtONVANCOUVER, WA 98660www.luepkeflowers.com

PIC StAFFINg SOlUtIONS1555 dOWNRIVER dRIVE WOOdlANd, WA 98674360-947-6377

Learn more about membership from: MATT HOFFSTeTTeR (360) 567-1058 [email protected]

Building

CLARK COUNTY 2015 ECONOMIC FORECAST

gopportunity

ggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg

RESERVED SEATING: $50 per person or $500 for a table of 10. Includes sit down breakfast and attendance at one breakout session. Must register by January 19th to reserve your seat.REGISTER: Online at www.columbian.com/economicforecast or by calling Community Partnerships 360-735-4466.

STUDENTS PROGRAM: FREE for fi rst 50 high school or college students who register. Sponsored by BergerABAM. Educators, call today to register fi ve or more students for free. Offer valid for fi rst 50 students/teachers who register; thereafter a special student rate of $30 applies. Students must be currently enrolled. Must register by phone only. Teachers registering 5 students are free.

January 22, 2015 The Hilton Vancouver 7am-10 amREGISTER NOW!

PRESENTED BY:

SUPPORTINGSPONSORS:

IN-KIND SUPPORT:

Ken is the founder and CEO of Fisher Investments, which manages more than $60 billion in investments for large institutions and high net worth individuals. Fisher Investments has over 800 employees in Camas and more than 2,000 worldwide.

The author of the Forbes column “Portfolio Strategy” for 30 years, Ken is the third-longest running columnist in Forbes history. He has written 10 books, including four New York Times bestsellers. He is number 228 on the Forbes 400 list of wealthiest Americans, with a net worth of $2.8 billion.

Ken’s keynote speech will be “Looking into 2015.”

Keynote Speaker:

Ken FisherFounder, CEOFisher Investments

Forecast:Scott Bailey

Regional Economist, WA Employment Security

Department

Moderator:Kelly Love

President, CEOGreater Vancouver

Chamber of Commerce

2015

w w w . c o l u m b i a n . c o m

2015 Breakout Session Panelists

PA

NEL 4

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ent

Op

po

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s

PA

NEL 3

Ho

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g/C

om

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D

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PA

NEL 2

Pro

spec

ts f

or

Larg

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plo

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PA

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usin

ess

ModeratorLee RaffertyExecutive DirectorVancouver Downtown Association

Russell BrentOwnerMill Creek Pub

Betsy HenningFounder & CEOAHA!

Eric PreiszCEOGarageGames

Mary SissonCo-ownerKazoodles

Moderator Jeanne BennettExecutive DirectorSWWA Workforce Development Council

Ben BagherpourVice PresidentSEH America

Bryce HelgersonChief Administrative Offi cerLegacy Salmon Creek

Jason KoendersSenior VP, Engineering/Network PlanningIntegra

John RudiPresidentThompson Metal Fab

Moderator Linda ReidClient ManagerUS Bank

John BlomReal Estate BrokerHasson Company

Eric FullerPresidentFuller & Associates

Kelly HelmesVice PresidentNew Tradition Homes

Ryan HurleyPresidentHurley Development

Moderator John McKibbinPresidentIdentity Clark County

Mike BomarPresidentColumbia River Economic Development Council

Teresa BrumEconomic Development Division ManagerCity of Vancouver

Paul DennisPresident/CEOCamas Washougal Economic Development Association

Lynn ValenterVice ChancellorWashington State University Vancouver

11/18 New LocatIoN! loanStar Home loans 17200 Se Mill Plain Blvd. Suite 160 vancouver wa. 98683

M embers featured on this spread have hosted a GVCC Ribbon Cutting event in the Fall of 2014!

Every member can host a ribbon cutting event! Please call Matt Hoffstetter, Member Services Director (360) 567-1058 for details.

aboVe: New ProGram LauNch: youthbuILD Partners in Careers 3210 Ne 52nd St vancouver, WA 98663 beLow: 12/11 ceLebratIoN: goodwill 6425 Ne Fourth Plain Blvd vancouver Wa. 98662

cHamBeR RiBBon cUttingS

Chamber

Benefit!let’s celebrate!

Upcoming Ribbon cuttings:1/6 Gorilla Joe’s Sports Nutrition @ 4pm1/12 Orchards Curves @ 9:45am1/22 In light for life @ 4pm1/23 Aethena gynecology Associates @ 2:30pm


tHanK yoU gVcc amBaSSadoR team!

10/16 ceLebratIoN! Pacific Perks 9014 NE St. Johns Blvd Suite 111 vancouver WA 98663

11/6 GraND oPeNING: Nexus Chiropractic 12214 SE Mill Plain Blvd. Suite 101 vancouver Wa. 98684

11/11 remoDeL ceLebratIoN: Centerlogic Inc. 7414 Ne Hazel dell Avenue Suite B vancouver, WA 98665

11/20 GraND oPeNING! Hampton Inn 315 Se Olympia drive vancouver, WA 98684

12/10 ceLebratIoN: American Student Assis-

tance Program-SAlT

11/24 GraND oPeNING! Pacific Perks 5305 Ne 121st Ave vancouver Wa. 98682

Upcoming Ribbon cuttings:1/6 Gorilla Joe’s Sports Nutrition @ 4pm1/12 Orchards Curves @ 9:45am1/22 In light for life @ 4pm1/23 Aethena gynecology Associates @ 2:30pm

PeriodicalUS Postage

Paid Vancouver,

WA

1101 Broadway, Suite 100 - Vancouver, WA 98660 USA

VISION VAN

CO

UVER

Magazine

1/6/15GVcc eVeNt

Ribbon CuttinggORIllA JOe’S SPORTS

NUTRITION4Pm

Join us at the grand opening of their NEW

location.

1/7/15GVcc eVeNt

Southwest Washington

Leads and NeedsBeACHeS ReSTAURANT7:30aM-10aMThe best morning

networking in Clark County! Sponsored

by: Candance Paridis ADVOCARE, their rib-bon cutting directly to

follow.

1/7/15Ptac/GVcc eVeNt

Small Business Participation Plans

Workshop: Government Contracting

vANCOUveR COMMUNITy lIBRARy ROOM

1-3pMCarroll Bernard leads workshop with special guest: US Army Corps

of Engineers.

1/9/15member eVeNt

Networking 4 Newbies

gvCC OFFICe 9:30aM-11:30aMTips on making the

most out of network-ing events! Hosted by DIY Marketing Center.

1/12/15GVcc eVeNt

Ribbon CuttingCURveS

9:45amEnjoy food, music and entertainment as we

celebrate with Curves!

1/13/15GVcc eVeNt

Small Business Resource OPEN

HOUSe GVCC OFFICE @ 1101 BROAdWAy SUITe 100

4:30-6pMFive small business

assistance programs will be onsite to an-swer questions from start-ups and small

businesses. Featured guests: Score, SBDC, MESO, PTAC and the SBA. Free to attend!

1/14/15GVcc eVeNtThe Resource

NetworkRIveRvIeW CeNTeR

7:30-9aMKey Note Speaker:

Alex McMillan from Optimal Living 365.

1/20/15Ptac eVeNt

Women Minor-ity and Emerging

Small Business Certification

Workshop lOCATION TBA

6PmDetails available

online.

1/21/15GVcc eVeNt



networking in Clark County! Sponsored by: LoanStar Home

Lending

1/22/15GVcc eVeNt

Ribbon CuttingIN lIgHT FOR lIFe

4PmJoin us for Light

Therapy, snacks, nutri-tion samples, music.

The Light Manufactur-ers will be on site.

1/23/15GVcc eVeNt

Ribbon CuttingAeTHeNA gyNeCOlOgy

ASSOCIATION2:30Pm

Come and join us for our 10th anniversary celebration. They will

be providing light snack and tours.

1/27/15GVcc eVeNt

Business After hours

THe gARdNeR SCHOOl5pM - 7pM

Join us for the first evening network-ing event in 2015!

The Gardener school will provide, food,

beverages, prizes and networking plus tours

of their location!

2/4/15GVcc eVeNt



networking in Clark County!

2/11/15GVcc eVeNtThe Resource

NetworkRIveRvIeW CeNTeR

7:30-9aMKey Note Speaker:

Chad Pearson of the ESD’s Shared Work

Program.

2/12/15GVcc eVeNt

BASH: Business and Social Hour

PeRKINS & CO ANd SCHleSINgeR COMPANIeS

5pM - 7pMDo not miss the best evening networking

around! Food, prizes, beverages and great

people! $10/Member, please RSVP.

2/13/15Ptac eVeNt

Proposal Writ-ing Workshop

for Government Contracting

lOCATION TBA8aM-5pM

You’ll learn to choose the right markets,

build client relation-ships and prepare for

the RFP.

2/13/15member eVeNt

Networking 4 Newbies

gvCC OFFICe 9:30aM-11:30aMTips on making the

most out of network-

UPCOMINg EVENtS CAlENdAR:PLEASE CHECK EVENT WEBSITES FOR FEES AND RSVP REqUIREMENTS

chamberNews

ing events! Hosted by DIY Marketing Center.

2/18/15GVcc eVeNt



networking in Clark County! Get a chance to speak and connect via small group break-

out sessions.

2/22/15GVcc eVeNt

Vancouver Goes Hollywood

THe KIggINSstaRting @ 4pMWe’ll roll out the red carpet and give ev-

eryone in Vancouver a chance to “BECOME A STAR!” sponsored by

Kings hawaiian.

FeBRUARyGVcc eVeNtSHOP lOCAl

BUSINeSS SHOWCASe

SPONSORed By RIveR-vIeW COMMUNITy BANK

5pM-7pMThe GVCC will cost

a double event: The Shop Local Business Showcase and the February Business After Hours Event!

gvcc jan/feb 2015 "vancouver vision magazine"

Documents

vancouver chamber of

member businesses

shop local business

kiggins theatre

small businesseschamber

best ideas

local experts

red carpet entry