guy de waen - vanhommerig.be€¦ · schwarzkopf professional essen-tial looks with a superb eye...

Guy De WaenC R E AT I V E D I R E C T O R & F O U N D E R H A I R R E V O L U T I O N A C A D E M Y

S C H WA R Z K O P F P R O F E S S I O N A L A M B A S S A D O R

Who I am

1970 Born in Belgium

1984-88 Basic training

1988+ Further courses at renowned

hairdressers in the UK, France

& Germany

1999 Opened Hairrevolution, my

own Academy in Antwerp

Began working with

Schwarzkopf Professional

My first Essential Looks &

collaboration with

Tyler Johnston

2005 Appointed Schwarzkopf

Professional Ambassador

for Belgium

2006 Work with Tyler on EL

photo-shoots & collection

launches

2007-09 Shows, seminars & master-

classes in Europe & Russia

2009 Appointed BeNeLux

Ambassador Schwarzkopf

Professional

2012 Essential Looks World Launch

Barcelona - main stage

2013 International breakthrough

shows & seminars in Berlin,

China, Taiwan, Thailand,

Germany

Invested in the total restyling

of my Hairrevolution

Academy

2014 Appointed Schwarzkopf

Professional International

Ambassador

‘Guy combines skill and creativity with a vast amount knowledge and industry experience of how to create really truly beautiful hair.

What makes him stand out from the crowd is his ability to understand the needs of each of his students and deliver a skills-based educational programme that is both relevant and tailored to meet the development needs of each individual.

No challenge is too great or too small! His abilities allow him to perform at any level whether in a classroom, one-to-one, a dynamic seminar or a knock-out show. A true creative professional with a real passion and an absolute mastery of his medium – hair!’

Simon Ellis

International Creative Director


I am Guy De Waen and I have more than one facet. I am a hair-

dresser, a trainer, a Schwarzkopf International Ambassador,

founder of my own academy and a creative with an insatiable

appetite for everything to do with hair!

BACKGROUND

There were two hair salons in the street I grew up on and every day

I would find new reasons to pass by and glimpse inside – I was 6

years old and had found my vocation. No-one in my family had

their own business or creative ambitions so I challenged many pre-

conceptions to succeed.

INFLUENCES

My formal training as a hairdresser was set against a backdrop of

the MTV generation and the exciting boom of New Wave music in

Belgium – both of which fuelled my experimental impulse to push

the boundaries of what is possible with hair.

Antwerp, the fashion capital of Belgium, is my hometown and it’s

renowned for combining originality with accessible ideas that work

in a real environment. This ethos influences my work even today, as

I continually seek new ideas and techniques to inspire my students

and attract new clients.

TODAY

My life is a dynamic mix of roles, each of which enhances the

others, with a common thread of excellence throughout. I travel

the world educating professionals at all levels and then, when I

come home, my academy Hairrevolution, demands my undivided

attention. I am also invited to be part of incredible teams in live

shows and am continually learning new things, passing on fresh in-

spiration and growing professionally – what more could I wish for?

SNAPSHOT VIEW

‘My job is more than teaching hairdressers to use their scissors - it’s about education powering their future’

TEACH

I started teaching five students in a basement three days a week

and quickly created an intimate style that met their needs,

answered their questions and conveyed my passion. Today, I teach

seminars, masterclasses and tailored courses all over the world

from Europe and Russia to China and Brazil, yet my ‘up close’ style

remains the same. Even on the biggest stages I always share my

expertise and insight in an immediate and accessible way.

MY ACADEMY

In 1999 I founded Hairrevolution, my own teaching academy in

Belgium. Offering a unique mix of the technical, social and

commercial, students work on blockheads, live models and clients

to hone all the skills they need for success.

What I do

Guy teaching young hairdressers at the Hairrevolution Academy | Antwerp, Belgium

Guy creates the Punkettes Catwalk Look | Taipei, Taiwan

A DIFFERENT KIND OF COMPANY

A brilliant mix of knowledge and emotion, Schwarzkopf Professio-

nal is unlike any other business I’ve encountered. Since 2005 we’ve

collaborated more and more, until in 2014 I was appointed their

International Ambassador. Working with them has taken me all over

the world and led to loads of unique experiences.

TYLER JOHNSTON

Working with Tyler since 1999 on live shows and editorial has

taught and inspired me so much. As a renowned stylist and Global

Ambassador for Schwarzkopf he has shown me how the best cuts

are built from the purest shapes and that how you finish your work

is as important as the cut.

ESSENTIAL LOOKS

Being involved in the creation of this definitive trend bible for more

than a decade and then in the shows, launches and events that

bring it to life, has raised my skill level and professional status.

What I doWORKING WITH SCHWARZKOPF PROFESSIONAL

‘Guy’s teaching is so personal and easy to understand that stylists love to work with him and be taught by him.’

Edward Grimson

Regional Marketing &

PPS Director APAC


‘Guy is a true professional who never fails to impress. As an educator and hairdresser, he will always give you his best.’

Tyler Johnston

Global Ambassador


‘Guy is passionate about hair with a sharp eye for detail and finish. He has a true understan-ding of the word empathy, which is why he is also an excellent edu-cator who can mentor and teach in a way that makes learning both exciting and fun!’

Steve Hogan

Essential Looks Creative Director


Live shows are uniquely thrilling events. This is where vision, music,

creativity, adrenalin, lights, drama and a live audience all come together.

I’ve had the pleasure of working both front- and backstage on shows of all

sizes. From an exclusive event in a castle in Austria to the stunning hairdres-

sers awards in Shanghai, and the main stage of the world launch of Essential

Looks in Barcelona - each one is different but all of them fuel my passion.

SH

OW

S &

SE

MIN

AR

S 2014The Netherlands

Germany

China

Israël

Belgium

Latin America

2013Thailand

Taiwan

China

Germany

The Netherlands

Luxemburg

Belgium

2012Czech Republic

Luxemburg

Spain

The Netherlands

Belgium

2011Russia

The Netherlands

Germany

Hungary

Luxemburg

Belgium ‘Successful shows demand many skills. You have to plan meticulously but also make creative decisions in real time to deliver something memorable, every time’

Taipei, Taiwan

What I doINTERNATIONAL SHOWS

‘Talk with your work – it speaks volumes‘

Style-tec Collection show, The Netherlands Essential Looks Style-tec Collection, Belgium

Students perfect their techniques on blockheads

before moving on to live models

Helping students fine-tune new skills working on live models

What I doUP CLOSE

S H O W S H A N D S O N

F R O M Z E R O T O H E R O Y O U N G P R O F E S S I O N A L S

Essential Looks Style-tec Collection, Belgium

L O O K & L E A R N

I offer tailored solutions to all my clients. Because each individual

or group has very particular needs, I flex what I do every time to

meet and exceed their expectations.

With every booking I collaborate with the country or event

manager, so I can tailor my message to their country or region.

Then I demonstrate and explain every detail, checking that each

member of the group understands before moving on. This

ensures I instil confidence in each student that both knowledge

and techniques can be put straight to work.

Brussels, Belgium

My varied clients include students, hairdressers at all levels,

salon managers, technical assistants, audiences at shows

and seminars, trainers for Schwarzkopf Professional and

academies worldwide.

Who I serve What I deliver

Every aspect of my teaching is built upon a bedrock of alomst 30

years’ personal experience so it’s all second nature - and I think

this shines through.

I specialise in precision hair cutting with great attention to detail.

I convey this in an instantly accessible and inspiring way, bringing

my messages to life using tablets, cameras and mixed media. Yet,

as professional success depends on putting creative skills in a com-

mercial context, I also help my clients develop communication and

consultation skills.

What makes me different

Essential Looks | Amsterdam, The Netherlands

Essential Looks | Schwarzkopf

‘The definition of a great teacher is how they improve the skills of their least talented students’

‘Hairdressers worldwide believe what I say and teach because this is what I do all the time’

Look & Learn Seminar | Amsterdam, The Netherlands

Look & Learn Seminar An immersive educative experience with ‘live’ models.

On a small stage, all cuts are explained step-by-step,

filmed live and projected on a video wall or monitor(s)

to allow the wider audience to see all the details.

Max participants 80 people

Duration & Fees On demand

Subject Essential Looks, Classic Cuts, Fashion Trends & Latest Inspiration

*excluding costs for preparation days, casting, models, make-up artists and assistants

My offersI COME TO YOU

Hands On SeminarPersonal coaching in a classroom setting by me,

explaining in detail the techniques learned in the Look

& Learn the day before. This interactive class gives

participants a total understanding of the techniques

and improves the quality of their work.

Max participants 24 people in groups

8 people for one-on-one


Subject Essential Looks, Classic Cuts, Fashion Trends & Latest Inspiration‘Share every single detail with passion’

Hands-on seminar | Taipei, Taiwan

‘I have had the immense pleasure of working with Guy for the past eight years in Europe, as well as Asia. It is a joy to behold watching Guy work with such passion, creating beautiful and always superbly crafted haircuts’

Lesley Jennisson

Global color Ambassador



Hair Show Essential LooksA dynamic live event lasting between 60-90 minutes

creating cuts and colours from each trend of the

Essential Looks collection. Optional extras include

dancers, special acts, laser shows and video-walls etc.

Max participants As per venue capacity!

Preparation Professional backstage team (make-up artist(s), stylist(s), local hair assistant(s)) provided by client


These shows combine very well with Look & Learn & Hands On Training programs from previous spreads

Subject Essential Looks / Latest inspiration

‘Having worked with Guy for almost 15 years, I’m continually impressed by how he implements Schwarzkopf Professional Essen-tial Looks with a superb eye for detail. Our clients are always eager to train with him at his renowned academy.’

Ellie Ten Grotenhuys

International Professional

Partner Services manager


& Indola

Spain The Netherlands

China

Russia

Taiwan


COURSES AT THE HAIRREVOLUT ION ACADEMY

My offersYOU COME TO ME

Hairrevolution Academy | Antwerp, Belgium

Customised TrainingBespoke training tailored exactly to your unique

needs. Personalised content can be agreed in advance

with a flexible format that can encompass Look &

Learn and Hands On elements.

Max participants 20-50 people / day


Subject Determined by client

Hands On SeminarPersonal coaching by me as I explain in detail the

techniques from the previous day’s Look & Learn

session, guiding each student’s individual progress.

Max participants 20 people / day


Subject Essential Looks, Latest Inspiration & Classic Cuts

Look & Learn SeminarAn intimate and immersive experience working with

live models on a small stage to ensure maximum

audience participation and attention to detail.

Max participants 50 people / day


Subject Essential Looks, Latest Inspiration, Classic & Advanced Cuts

Teaching at the Hairrevolution Academy | Antwerp, Belgium

A highly personalised system that

delivers all the skills and knowledge

needed to become a good hairdresser.

Lasting 15 months (3 days a week), the

course establishes a firm foundation of

simple basics before building more

complex skills.

ELEMENTS:

1. Technical

From professional shampooing and basic

massage techniques to building a full

understanding of colour and its place-

ment in various techniques.

2. Styling

Mastering all classic and contemporary

styling techniques with different tools.

3. Cutting

A step-by-step approach that established

basic skills before developing more

trend-driven cuts needed for a successful

career.

4. Theoretical

The vital background for all previous sec-

tions as students learn client consultation

methods and basic psychology, as well as

how to advise on product use at home.

Zero-to-hero full hairdresser Training

Duration 3 days a week / 15 months

Fees Entrance fee € 700 € € 300 / month

‘I am becoming a fully-trained professional. The groups are kept small to maximize our potential while one-on-one sessions on both theoretical and practical areas help reinforce everything we learn.’

Peter Bellemans

Student @ Hairrevolution

Academy


‘Guy’s up-to-the-minute techni-ques and passion for hairdres-sing help push you to new limits and fine-tune your skills.’

Sharon Van Rumbeke

Student @ Hairrevolution

Academy

Be(come) a real pro- Training young hairdressers

A specially created training program I have designed

to build on students’ existing experience, leveraging

their skills to help them make a fresh start and drive a

fantastic career.

Duration 2-5 days a week / 3-9 months

Fees Starting at € 300 / month

Classic Cuts- Build a portfolio of cutting skills

An intense course for certified hairdressers aiming to

fully understand how to create classic cuts with all the

basic skills.

Duration 10 days minimum

Fees € 2000 / 10 days


MAKING AN IMPRESS ION

‘Guy always considers my personality and style to create the best shape and colour for me. I always walk out of the salon feeling fantastic!’

Rebecca Bogaert

independent entrepreneur &

personal client

‘Guy is a fantastic artist with a very warm character, so although the training is intense it’s interesting too’

Geoffrey Lemmens

Student @ Hairrevolution Academy

‘His enthusiasm is contagious and inspiring. Everyone gets an innovative, unique and fresh hairstyle.’

Joyce Vanhommerig Graphic designer & personal client

‘He helps you overcome insecurities and develop your own ideas! And, because he’s so modest, he probably doesn’t realise he had changed my life forever.’

Michelle Tonnaer

Student @ Hairrevolution Academy

ELLE interview | Taipei, Taiwan

B O O K I N G S

Essential Looks Benelux Show

For all queries about any of my offers, course dates,

availability & prices, or to make a booking, please

contact my booking agent Ann Van Holen below.

C O N TA C T

Ann Van Holen

[email protected]

+32497481982

www.hairrevolution.com

Essential Looks | Schwarzkopf

‘I see my mission as opening the door to a new world of possibilities….’

W W W. H A I R R E V O L U T I O N . C O M

W W W. S C H WA R Z K O P F - P R O F E S S I O N A L . C O M

guy de waen - vanhommerig.be€¦ · schwarzkopf professional essen-tial looks with a superb eye...

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