gusellaadv-creativamente

advENG

advWhatever is worth doing at all is worth doing well.

Lord Chesterfield

adv is the new book created to describe who we are

communicationf r o m l a t i n c o m = w i t h , a n d m u n i r e = t o t i e , a n d f r o m t h e l a t i n v e r b c o m m u n i c o = t o m a k e i t p o p u l a r. S o c o m m u n i c a t i o n h a s t h e m e a n i n g o f “ m a k e k n o w n ” , s o a d v e r t i s i n g

To comunicate is our first value, this is the reason why we give value

to communication. For Gusella adv, communication means to have

always some new and interesting ideas to transmit to the others. The

visual identity of communication for us must have concrete contents

and must have a creative image effectiveness oriented. Shortly, the

only communication for us is the quality communication

communicationf r o m l a t i n c o m = w i t h , a n d m u n i r e = t o t i e , a n d f r o m t h e l a t i n v e r b c o m m u n i c o = t o m a k e i t p o p u l a r. S o c o m m u n i c a t i o n h a s t h e m e a n i n g o f “ m a k e k n o w n ” , s o a d v e r t i s i n g

marketingeconomic science that deals with the descriptive study of the market and with the analysis of the interaction between the market and the company, through the advertising

marketingeconomic science that deals with the descriptive study of the market and with the analysis of the interaction between the market and the company, through the advertising

Gusella adv is a communication agency different from the others because

we think in a different way. We use a positive and proactive approach in the

study of the comunicative strategies to realize advertising campaigns effica-

cious and concrete, to reach the goals of our clients.

We study the consumer profile that is evolving thanks to internet, we pro-

ject communicative compaigns integrated between the traditional media,

the new media, and the social media. Our goal is to excite the users and to

make the brand grow.

.

designa n g l o - s a x o n t e r m t h a t m e a n s “ p r o j e c t a n d c r e a t i o n ” . I t i n d i c a t e t h e b o d y

o f k n o w l e d g e , m e t h o d s a n d c r e a t i v i t y, f i n a l i z e d t o d e v e l o p a n e w c o n c e p t .

designa n g l o - s a x o n t e r m t h a t m e a n s “ p r o j e c t a n d c r e a t i o n ” . I t i n d i c a t e t h e b o d y

o f k n o w l e d g e , m e t h o d s a n d c r e a t i v i t y, f i n a l i z e d t o d e v e l o p a n e w c o n c e p t .

When we were young, we scrawl everywere, for the “happyness” of our

parents. Our artistic education comes from the italian design, for what it

meant from the 50s since now. We use the modern digital technique instead

of paintbrush or chifel, but we feel to be sons of the “taste for beauty”. We

like to call us artists with a natural creative character that doesn’t know boun-

daries. We sign all our works because we feel to be part of all our projects.

01Because every project is a new match to play

This is the reason why we think that is important to know each other before starting to play.

We want to gain confidence to who decides to dive to us the “destiny” of his brand, so at the

first appointment we talk a lot to exchange informations, opinions and ideas.

Fixthegoal

02Share the goals to reach them together

It doesn’t metter what will be the next hit, the important thing is to fix a definite goal. We are

always ready for the confrontation with our client to define and to share the goals.

We growed in this way, believing in collaboration and in teamwork, to reach ambitious results.

styletalk to us, we are good listeners; our teamwork is young, dyna-

mic and able to adapt to customer’s needs. We don’t ignore the

details because we work for a style that doesn’t follow the trend.

We work with a style that understand the trand and translate it

in a value and unique way.

creativityfirst of all a great idea, because we believe in a creative communication, without definitions. The communication has

to be continuous, coherent, constant and specially creative. We prefer a different and creative message, a different

voice able to make leader the brand.

Prepareto strike

03Distance, trajectory, direction, path, green and environmental conditions.

Immagine the stroke before making it… this is what is important. We work to increase

your business giving to you all the tools.

toolsmarket perception, creative briefing, operative strategies combi-

ning traditional media, new media, marketing, planning, adverti-

sing, photography and advice about offset… these are the essen-

tial tools for our everyday “modus operandi”.

> Marketing

:: Planning media

:: Press office

:: Mission and company strategies

:: Market analysis

:: Study of brand identity and brand percepition

:: Comparison between competitor

:: Market research

> Company coordinated communication & image

:: Naming and copy

:: Project and design of brand

:: Declination of the coordinated image

:: Visual identity

:: Company profile

:: POP, Corner and exhibit materials

:: Industrial digital photography

:: Multimedia interactive videos

> Communication for products

:: Naming products and product line

:: Logo design

:: Image of the product

:: Project of aesthetic & functional design

:: Rendering 3D

:: Catalogues and price lists

:: Commercial documentations

:: Technical documentations

:: Packaging

> Advertising

:: Projecting advertising compaigns

:: Adv pages on newspaper and magazines

:: External elements

:: Radio spots

:: Direct marketing

> Events

:: Design for communication events & for exhibition stands

> New Media Marketing

:: Web marketing emozionale

:: Seo strategy

:: Strategic media planning

:: Web advertising

:: E-mail marketing

:: Press office online

:: Social media marketing

:: Article marketing

Uniqueinterlocutor

04More successes optimizing time and energies.

One agency like only interlocutor is the best answer to the question of efficacy and

concreteness of the client. Gusella adv offers a full service, based on a reliable

team, with a lot of experience.

usWe believe in the shared

knowledge. For us the kno-

wledge is a heritage to share

to reach a new model of

growth. We see us like par-

tners. With us you will build a

successful partnership to

create values the will lasts in

time. We are a part of the

group Creativamente, that is

composed by agencies that

work in the same way, with

the same values.

Disponiamo del sistema GMG per la

certificazione ISO Fogra della gestione del colore

sistema colore certificato

XtraGroove is the web agency of the group

Creativa/Mente. XtraGroove, since 1999,

developed web oriented projects. The web

agency offers a complete supply to guarantee

customized and exclusive services.

XtraGroove supports the custom from the

design to the follow up, by driving them

through all the opportunities offered by web.

XtraGroove’s goal is to understand the needs

of the customer, and to work with them to

reach their goals. Like Gusella adv, XtraGroove

works in an “emotional key” because he belie-

ves that only the emotions and the values can

make really the differente.

XtraGroove is a part of the group:

Chameleon is able to adapt to any environment

camouflaging for easily catch the preys, by changing his skin colour. Not only, the

chameleon reveals the emotions he is feeling, by changing different colours.

05Make the ball travel over obstacles, at a distance that you thought impossibile.

The dream of every golfer. We had the honor to face a lot of challanges, in seve-

ral areas. Our best “testimonial” are our customers.

Someof ourswings

canale italia

Canale Italia

Work: Company Profile

Art Direction: Marco Gusella

Graphic Design: Daniele Bonin

Canale Italia

Work: Web Site Corporate

Concept & Design: Riccardo Caldiron

Canale Italia

Work: Web Portal


Per la tua campagna pubblicitaria,per far crescere i tuoi fatturati,scegli Canale Italia

Oltre 3.000.000 di telespettatori al giornowww.canaleitalia.it

Concessionaria: Italia Pubblicitàvia Belgio 17 - 20093 Cologno Monzese - Milanotel. 02 39198519 - fax 02 [email protected]

Canale Italia S.r.l.Via Antonio Pacinotti, 1835030 Rubano - Padova - ItalyTel. +39 049 8733111 r.a.Fax +39 049 [email protected]

Concessionaria nazionale: Italia Pubblicitàvia Belgio 17 - 20093 Cologno Monzese - Mitel. 02 39198519 - fax 02 [email protected]

Grandi produzioniCosto contatto contenutoPianificazioni vincenti

La nuova televisione nazionalecon 3 milioni di telespettatori al giornoOltre 300 canaliSedi e Studi a Padova, Milano, Roma e NapoliPiù di 6000 ore di produzioni originali all’anno

Canale Italia

Work: Advertising campaign

Art Direction: Andrea Pasqui

Graphic Design: Andrea Pasqui

tondin porte

Tondin_ Porte di valore

Work: General catalogue


Graphic Design: Marco Gusella


Work: Public catalogue




Work: Design of corporate logo



Work: Box + Sample book





Graphic Design: Riccardo Caldiron

Tondin_ Serramenti di valore

Work: Windows catalogue



bottecchia

Bottecchia_ Cicli




Bottecchia_ Cicli

Work: Web site


Bottecchia_ Cicli

Work: Design for exhibition stand



Bottecchia_ Cicli

Work: Product graphics + Product design


Bottecchia_ Cicli

Work: Magazine



Bottecchia_ Cicli

Work: Press Office Bottecchia Reparto Corse


Ufficio Stampa - Press OfficeBOTTECCHIA CICLI SRLCavarzere - Venezia - ItalyTel +39 0426 311724 Fax +39 0426 311710www.bottecchia.come-mail: [email protected]

Bottecchia_ Cicli

Work: Press Office Bottecchia Reparto Corse


assicurazioni generali

Assicurazioni Generali


Art Direction: Riccardo Caldiron


I-MIX_ office design

Work: Product catalogue




Work: Web site



Work: Product catalogue








Work: Book sample of textiles







jk fitness

JK Fitness




JK Fitness

Work: Logo design


JK Fitness




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"��!'��%��)�� (((��% �$$��!�

D90Motore: 3,5 HP AC continuativi / 7 HP AC di spunto (corrente alternata)Velocità: 0,8-25 km/h con incremento di 0,1 km/h - funzione "instant speed"Inclinazione: elettrica su 16 livelli e 15% di pendenza - funzione "instant incline"Superficie corsa: 555x1600 mm

�! ��! ��%%��$$�� $$��

JK Fitness

Work: Web site


JK Fitness

Work: product graphics + product design


maxeurope

MaxEurope




ISI Work: Depliant



ISI Work: Advertising campaign



ISI Work: Advertising campaign



ISI Work: Poster stores



krupps

Krupps_ Dishwasher machines





Work: Web Site






pm scale

PM Scale




PM Scale

Work: Web site


PM Scale

Work: Direct marketing



maripè

Maripè_ Calzaturificio




www.maripe.com

Calzaturificio Maripè spaFiesso d’Artico - Venezia - Italy tel. +39 049 9801540 fax +39 049 503333

comfort | glamour

impaginatoA4 25-01-2007 9:00 Pagina 1

favaretti group

Favaretti GroupWork: Products catalogue



Favaretti srl | Tel +39.049.53.80.535 - 049.95.35.279 | Fax +39.049.95.39.124 | [email protected]

Anche la tua piscina ha bisogno di protezione !

www.favarettigroup.it

Pensaci per tempo...

le nostre coperture invernali evitano fogliame e sporcizia;

o!rono, con alcuni modelli speciÞci, protezione e sicurezza

per bambini ed animali.

Disponiamo di soluzioni versatili e tecnologiche che ti aiuteranno

a ridurre la manutenzione e a mantenere bella e funzionale

la tua piscina per molti anni.

Favaretti: la Cura di Bellezza per la tua piscina.

POOLTEX SS (IMPERMEABILE) POOLGARD (SICUREZZA)

FILTEX O (FILTRANTE) RETINTEX (FILTRANTE)

Favaretti srl | Tel +39.049.53.80.535 - 049.95.35.279 | Fax +39.049.95.39.124 | [email protected]

www.favarettigroup.it

COPERTURE ISOTERMICHE PER GRANDI IMPIANTI

Le nostre coperture sono progettate e realizzate

per integrarsi perfettamente alle esigenze delle piscine

aperte al pubblico sia in interno che in esterno.

Le coperture Isotermiche sono di facile installazione

e soprattutto riducono la dispersione termica,

garantendo un notevole risparmio energetico

con un ritorno economico in tempi brevi.

Favaretti: la protezione intelligente.

Le coperture isotermiche intelligenti

Favaretti GroupWork: Advertising campaign



photodesign

Photodesign_ fotografia industriale




italveneta didattica

Italveneta Didattica

Work: Products catalogue




Work: Multimedia catalogue



Work: Web site + Web marketing



Work: Products catalogue



shockblaze

Shockblaze




Shockblaze

Work: Web Site


Shockblaze



Design: Riccardo Caldiron

Nuova KRS con telaio in caronio di soli 1080 gr. che prevede i seat staycon Vertical Slim Flex Race, scatola movimento BB30, passaggi cavi

interni (Cable Inside Dynamic) e nuovo sistema protezione antifangoMudstop. I forcellini sono interamente in carbonio con sistema postmount, mentre il tubo sterzo dispone del Drive Control 1” 1/8-1” 1/5.Nuova KRS: innovazione tecnologica.

w w w . s h o c k b l a z e . c o m

shockinnovation2011

marvelli

Marvelli_ furniture

Work: Catalogue + logo design



w w w . g u s e l l a - a d v . c o m

AdvFinito settembre 2011

Concept & Copy:

Gusella adv

Photo:

Roberto Bianchi

Gusella adv srl

Ponte S. Nicolò - Padova - Italy

Tel. +39 049 717110

[email protected]

www.gusella-adv.com