TheAlloy : experience led design

Gus Desbarats | Chairman The Alloy British Design Innovation SE

BT: An Inclusive design journey

TheAlloy way: experience led innovation

Converting deeper human insight into bettter

action plans

The Alloy way: A track record of delivering results

Every day, many tens of millions of people, have interaction experiences designed by TheAlloy

Every year businesses are transformed by TheAlloy

Design effectiveness awards

Strategic client partnerships

UK top five in Industrial Design

TheAlloy way: helping many kinds of organisation

60 90

Over 60s: the richest & fastest growing sector in developed nations

Over 60s: not what they used to be….

The inclusive challenge:

accessible experiences for all

zero compromise to aspirational

image

(Kettlesense-

Helen Hamlyn award winner)

BT: our inclusive inspiration

Over 500 projects

Our Innovation process lab

20 years of inclusive design

inclusive Job no.1 1991: an alloy of markets

Converse MK-1

“special needs, meets heavy users”

about 15 million of them..

Special needs devices

Mass market appeal

Today: inclusive design leadership

BT Freestyle 700 series: inclusive, in gfk

top 5

BT Freestyle

“For me this is the most accessible domestic phone I have seen”

Ian McCray

BBC Radio 4 –

In Touch

Hub 2: Mass market portals must be inclusive

Inclusive = design for people “not

like him”

the empathy challenge

1 to 1 interviews Role playRapid simulation

Sketches / foam models More role play

Goals Refine goals& repeat

TheAlloy way: creativity inspired by user empathy

POSFirst sight First use Routine use Extreme use

TheAlloy way: experience mapping

Opportunity: cool hearing augmentation

RNID Soundspace

combine in one device:

ambient amplification

voice communicator

music

Inc: legible not patronising

aspirational

& practical

BIG CLI

BIG Keys

easy open profile

“You know what I really need? Its big text –but I don’t want to be singled out

or patronised. I just make do with what I’ve got…”

T3 + Medion: next generation tablet (windows 7)

Extreme Use

‘older users’‘babies & kids’ ‘in the kitchen’

Extreme situations calling for similar solutions….

Design adds value

BT Graphite

Top 5 of all DECT phones

T3 –

Medion: teazer

shots

Around the corner: even better technology bricks

Faster processors

Faster comms links

Cheaper memory

Plastic Electronics

Intel

Social networking for elders

New designs will be systems as much as objects

or 3g

RNIB –

e-publishing

Product Planning across

Hardware

Software

Networks

New Sensors are enabling more natural interactions

New experiences will feel more like old ones..

Design adds value

BT Graphite

Top 5 of all DECT phones

Home care will feel more like personal fitness

Thank you

gus@thealloy.com