gun violence 2014
DESCRIPTION
New Technology is Expensive- A great deal of money is spent on research into new types of ballistic material; there is no truly bullet proof garment and the search for it is relentless. Furthermore, to be truly effective the bullet resistant clothing must remain concealed – otherwise the assailant will target unprotected areas of the individual. However, this may be harder to accomplish that it seems since current vests ride-up on the wearer and adversely affect the drape of the garments worn over the protective article making it clear that the individual is wearing a vest. N.Y.C base manufacturer with USPTO patent approve ready to wear body armor having modular ballistic insert design for Men’s, Women’s and Children’s wear, it functions as an ordinary fashion garment that is clearly define acknowledged by gun violence http://www.readytowearbodyarmor.com/TRANSCRIPT
Doo Aquino E-mail: [email protected] © Copyright by Doo Aquino 2014
High End Ready to Wear Concealable
Body Armor
http://www.readytowearbodyarmor.com/
Aquino
PROBLEM -1 GUNS: Overall, guns base on 178 countries it is
estimate to be 645'056'900.
FEARS: Social scientists have come up with several theories as to why gun ownership has soared in the years since Obama's 2008 election.
WORLDWIDE: A new trend has emerged ,the rise in private individuals buying ballistic protection has been phenomenal amongst these are the rich, the politically active and the paranoia that has accompanied the rise of terrorism is uncertain.
FBI: Estimates that there are over 300 million privately-owned firearms in the US. The last best guess was about 350,000,000 Total. That would be 1 weapon for every man woman and child. Cathy Young is a regular contributor to Reason magazine
PROBLEM -2
Body Armor
manufacturers have failed to produce product lines that address the public’s desire
for protective apparel that successfully integrates into a fashionable wardrobe.
Since the shooting in Virginia Tech., Arizona, Columbine , Aurora Colorado, and
recently Sandy Hook , gun sales have increased within the states? Community's
have answered by arming themselves
How should we protect ourselves and our loved ones against the threat of gun violence?
After Newtown, Sales Boom for Kids' Body Armor —By Tim Murphy| Tue Dec. 18, 2012 9:24 AM PST
SOLUTIONS
USPTO PATENTED TECHNOLOGY
& INTELLECTUAL PROPERTY (IP)
A. We believe that wearing protective apparel containing removable body armor is one appropriate defensive response.
B. By producing two & three dimensional ready-to-wear seasonal protective apparel with unmatched quality, style, versatility and aesthetics to our approved patented garments into the future of fashion…
SAVE & PROTECT LIVES
features the following;
Carrier shell- integrated into an article of clothing Carrier shell -standardization of underlying structure Carrier shell –adaptable to ballistic-layer thickness Carrier Shell- semi-fitted to the body, allowing air movement Modular protective insert- standard in size structure Possibility of upgrade or replacement of insert panels Ballistic insertable /removable –for dry cleaning purposes Design & Style allowable for customer customization Design Seasonal- Spring/Fall or Transition ETC.,
Note: Numbers are for Illustrative purposes only
Multiplied by maximum % market share Doo Aquino LLC. Expects to attain (assumes 100%
completion of milestone in a given year)
Multiplied by % of market share Doo Aquino LLC. Assumes actually attain based on milestone
competition.
Fig. Below deriving current forecasted revenues
MARKET SIZE
By 2022 worldwide market for body armor will approach $19.4 billion in sales. We believe we can capture $1 million of this market within our first year of operations.
Vests
Vintage Jacket
Hooded Tops
Dress Coats
Dress Shirts
Athletic Wear
Ballistic Insert YEAR 1 YEAR 2 YEAR 3
Men’s , Women's & Children’s Wear Ballistic Sales by Year 2014-2015-2016
(Conservative Assumptions) $ 892.065
$ 1,616.948 $ 2,916,069 2014
20%
2015 35% 2016
45%
Sales Forecast
Sales of Body Armor Soars for Men, Women & Children’s Wear .
Forecasted Revenues - 2% Milestones Achieved US$20M
At 2% penetration, applicable
Market Estimated at US$200M
Global Market Size ($)
for Armor Segment
Size Projected at U.S
$ 19.4 B
www://usingmarketingplatform .com as follows; Search Engine Marketing Affiliate Marketing Social Marketing Mobile Online Advertising Blog Flckr MySpace Facebook Youtube TUMBLR Etc.
Other strategy will include the following marketing techniques; Mail List Marketing Newsgroups or Forums Participation Electronic Press Release distribution E-zines Article Submissions Cybermall Participation Banner Advertising Listing in Meta Indexes and Industry-
Specific Directories Links from Sites Frequented by my
target Market
Internet Marketing Strategy
All of my marketing programs are integrated with every aspect direct-to-consumer business and campaign results are tracked through ;
The best thing about the future is that it comes only
one day at a time.“ Abraham Lincoln (1809-1865)
MARKETING PLAN
Why Social Media Creating Niche Communities Global
Money comes from sales thru e- commerce online store SPRING/FALL COLLECTIONS
Men Women Kids wear Ballistic Insert Panels
Ballistic Fabric Per Yard
Vests-Jackets-Hooded Tops-Dress Coats-Athletic Wear
Future Plan Other types of distribution channels to include for future expansions are the
following; none until year two. Showroom Sales Work with buyers who come in to see the line before placing
orders.
Sales Representative
Manage own expense, and earns a percentage of sales.
Road Sales Sales people who travel specific territories out-of-town to show buyers in towns
Trunk Shows Showings to key stores, by introducing new styles directly to the customer and take special orders.
REVENUE RESOURCES E-COMMERCE
* Facility operations- under NIJT standard guide manufacturing compliance
“ Whether
the need for new clothing to have the perfect fit, or altering the current wardrobe, or looking for a designer wardrobe enhance with concealable body armor, we strive to make one’s look their best ”
SHOWROOM/ STOREFRONT REVENUE RESOURCES
PRODUCT MODEL
Level III A $ 650.00- $850.00
Level II $ 550.00- $ 750.00
KEVLAR-Inserts SPECTRA-Inserts
Level II $ 450.00- $ 650.00
Level III A $ 550.00- $750.00
Average Estimate Total Costs
Unit Price- Size M $ 1,599.00
Unit Sold 5
Revenue $ 7,995.00
Cost Per Unit $ 698.75
Variable Costs $ 3,493.75
Fixed Cost $ 900.25
Profit $4,501.25
Average Total Costs
•Revenue = Unit Price x Unit Sold
•Variable Costs = Cost per Unit x Unit Sold
•Profit = Revenue – Variable Cost – Fixed Costs
Men Women
Level II $ 999.00- $1799.00
Level III A $ 1299.00- $1990.00
Kids wear
Level II $ 659.00-$ 9990.00
Level III A $ 859.00-$ 1299.00
PRICE ADAPTED TO COMPETITION
WHAT ADVANTAGES DO WE HAVE
SEASONAL PRODUCT LINE DESIGN WORK AS ORDINARY GARMENT DESIGN CAN BE WORN WITH OR WITHOUT PROTECTION DESIGN & SIZE CUSTOMIZATION FABRICATIONS-Linen, Wool, Cotton, etc., LOGISTIC MANAGEMENT SYSTEM” –CRM computer integrated systems OPENING FUNCTIONAL SEMI-FITTED TO THE BODY TRULY CONCEALABLE COMFORT / WEARABILITY FREEDOM of MOVEMENT /WEIGHT DISTRIBUTED
Size Ranges:
S-M-L-XL-XXL
6- Silhouettes
3-Design Variations
NICHE MARKET
The products aimed at a wide demographic audience. The market needs, as well as the price range, production quality and the demographics that is intended to specific target market. Worldwide, the rise in private individuals buying ballistic protection
PATENT APPROVED -in 2013
Ballistic Protection Industry; Are Today’s Niche Players Tomorrow’s Market
Leaders? By Paula Connor Date Published: 1 Dec 2006 Business Marketing Firm
Customer Value Proposition Primary Focus
Body Guards Private companies and independent contractors
• High Degree of customization to follow the image their client wishes to portray. • Inter-changeability of protective panels – As their clients change they do not need to buy new protective panels each time. • Comfort – they have to wear their armour day after day. Overall cut of garment and methods of attachment of protective panels.
Performance Convince users with extensive explanation of the technology, technical diagrams, test results
Civilian VIP, Diplomats, Celebrities, Executive, Journalist
• Tailoring to follow their professional image. A certain attire will differ on the setting. Office / Business meeting, Speaking Events, Courtroom or other civil government location. • High Fashion – Staying with or ahead of the pack on trends. • High Quality – Fabrics, linings, and other embellishments
Fashion Focus on design details, fabric description, silhouette, fit
Corporate Security Airline companies, casinos, Luxury hotels, Banks ,Pharmacist
• Garment to look and move like ordinary clothing • Fabric type – Wear resistant, Sweat Resistant, Breathability • Removability of protective panels allows for cleaning.
Customization Emphasize benefits while highlighting flexibility for customization
Law Enforcement Agencies Local state and federal agencies. International organizations
• Able to adapt outer look to specific mission environment. • Garment to look and move like ordinary clothing. • Protective panels to cover large areas of the torso
Performance & Customization
Emphasize benefits while highlighting flexibility for customization.
HOW DO WE ATTRACT
Target Customers
1-Demographic profile 2-Market segmentation 3-Mass marketing/ Precision marketing 4-Niche market
The end user profile is
changing; many more women need ballistic
protection thus body armor
design has to be re-evaluated.
COMPETITION
Unique Technology Compared to our competitors
We are the only company with seasonal fashion cycle
Better technology, design and style
Competitive Price Point
Market Segmentation by Product & Brand Focus
Key Differences Industry & Competitors
Small competitive field
Niche market with limited reach
Most competitors focused on the Law Enforcement market
3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor
Strong Brand Performance Tactical
FASHION- Ready To Wear (VIP Oriented)
Tactical (Security Oriented)
Point Blank Safariland
ABA Second Chance
Doo Aquino
Miguel Caballero
Fortier & Co
Fashion
WHY WE ARE WE DIFFERENT- SEASONAL READY TO WEAR MENS-Wear
WOMENS-Wear
BOYS –GIRLS KIDS Wear
Internal Assessment of the Organization
External Assessment of the Environment
SWOT ANAYLYSIS
Patent Pending technology # 12,462,306. IP –main focus South America Good market share Skilled workforce Product line offerings-SEASONAL Logistic management-production Competitive price
STRENGTH
Major player may enter targeted market Market growth attract major competition New competitors New regulations Changing market tastes
Demand for new Niche market poised for rapid growth . Export markets offer great potential Scope diversify into related market segments Emerging technologies Weak market rivals
OPPORTUNITIES THREATS
Insufficient cash resources Absence of strong sales/marketing expertise Need manufacturing facilities Weak management Weak strategic planning NIJT ballistic testing
WEAKNESS
Goals and Vision Future Plan
Corporate Objectives -5 Year Plan
Become the market leader for high end protective apparel
Achieve and maintain product supremacy: innovation, performance, and style.
Diversification of product line with new inventions
Develop operational efficiency and establish multiple product distribution channels: wholesale, retail, e-commerce
Maintain sustainable growth
Brand Objectives
Build a high value global brand positioning, unique DNA and strong management
Maintain our brand position and protect our brand equity through patent & trademarks.
Communicate brand value to our customers using intelligence and creativity
Build customers loyalty and trust through our brand
Maintain focus and integrity throughout long term branding strategy implementation. ROI –High applying patent approve invention
Build Brand Development
Ecommerce Channel
Specific Target Market
Local Production
Grow Brand Positioning
Global Distribution
Expand Market
Diversify Lunch New Product Line
Stream line Production
2014 2015 2016 2017 2018 2019 2020 1 2
4
14
12
10
8 6
Projected Revenue Growth (Millions of $)