gulraiz ahmad sec-c

7/29/2019 Gulraiz Ahmad Sec-c

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Gulraiz Ahmad

09U0312

Sec-C

Appreciating Effective Business Communication

Effective communication is an essence of successful business organization. Good

communication enables an organization to improve innovation, efficiency and over all

productivity. Communication can be either formal or informal. Its important to keep the

messages precise and clear. Companies expect their employees to generate new ideas and gather

data to support those ideas. But they should also have good communication skills so that they

can communicate these ideas to desired people and make them understand what to expect.

Business communication is somehow different from social communication because of the

ongoing globalization of the business and the increasing recognition of the value of workforce

diversity. To communicate more effectively we need to understand the communication process,

reduce distractions, adopt an audience centered approach and receive feedback that is

constructive rather than destructive. To successfully deliver the message to audience, first they

must sense the presence of a message, then select the sensory input, then perceive it as a

message. To decode message successfully they need to extract the same meaning that the sender

encoded into the message

Today technology has taken over the business community. Organizations are using different

tools and gadgets to make communication as effective as possible. But in reality this technology

is only acting as a medium of communication. We can only use it as long as we know how to

operate to it. But we cannot deny the fact that technology has made communication as easy as

pie. We started from Morris code and now we are using touch sensitive phones surely technology

has made world a totally different place.

Ethical communication is particularly important in business communication because

communication is the public face of the company, which is why communications efforts are

intensively analyzed by the company stakeholders. The difference between an ethical dilemmaand ethical lapse is a question of clarity. An ethical dilemma occurs when the choice is unclear

because two or more alternatives seems equally right or wrong and ethical lapse occurs when a

person make a conscious choice that is clearly unethical. In addition to ethical guidelines

business communication is also bound by a wide variety of laws and regulations.


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Mastering Listening and Nonverbal and Communication Skills, and Communicating in

teams

Listening is one of the most important skills in the workplace as it helps you to understand the

message. To be a good listener, adapt the way you listen to the situation. As there are several

ways which can make youre listening more effective like content listening, critical listening,empathic listening and active listening. Listening is a five step process which involves:

receiving, decoding, remembering, evaluating and responding. Listening can be made more

effective by asking questions, minimizing distractions, capture information in some physical way

and by taking notes.

Nonverbal communication is a key feature that we cannot forget while talking about

communication. People tend to show their emotions through their body postures and facial

expressions. Nonverbal communication enable you observe things more closely and bring out

aspects which are hidden in normal communication.

If team members dont seem happy with each other than there is high possibility that they wouldend up having an argument which would divert them for the original goal. Good communication

helps the team members give their maximum output in producing quality messages.

Communication and group ware technologies such as shared workplaces and virtual meetings

enhance communication by helping team break down barriers of time and distance. Wiki

technologies can help team collaborate by providing a fast, easy and flexible way to work

together on documents.


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Communicating Cross-Culturally

Globalization is bringing the world together but with this the competitiveness in all type of

business is increasing. To compete in this race, organizations need to cross borders in search of

new potential markets and also bring diverse talent to their organization for innovation and

creativity. This diversity of workforce demands the organization to build up communication

ways which will inhibit any miscommunication. People from different cultures are now working

in single place therefore in order to restrain any culture conflicts good communication is

necessary.

Ethnocentrism is the tendency to judge all other groups according to the standards, behavior and

customs of ones own group. Stereotyping is assigning a wide range of generalized attributes to

individuals on the basis culture or social group. People from different cultures encode and

decodes the messages differently, therefore increasing the chance of misunderstanding. By

recognizing and accommodating cultural differences, we avoid automatically assuming that

ones action and thought are like ours. There are eight categories of differences namely

contextual differences, social differences, legal and ethical differences, non-verbal differences,

age difference, gender differences, religious differences and ability differences.

Although learning a new language is difficult job but doing research related to different cultures

and referring books can help one to gain knowledge about these cultures. When sending message

to people of different culture try to write in a way which is familiar to them instead of using

fancy words try to write simple and easy language. Do not use informal language such as slangs

and short form, proper address should be written.

To write effectively to multicultural audience use clear language, be brief, use transition

elements, address correspondents properly, cite numbers and dates, avoid slang and avoid other

preference to popular culture.

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