gulf australia distributor brochure

16
An Exclusive Business Opportunity

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Read more about the heritage of the Gulf brand and the future we are seeing for Gulf in Australia. You could be a Gulf distributor and enjoy being a part of the global success story.

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Page 1: Gulf Australia Distributor Brochure

An Exclusive Business

Opportunity

Page 2: Gulf Australia Distributor Brochure

Your local global

Page 3: Gulf Australia Distributor Brochure

brand

Opportunities like this are rare.

This is your chance to

be a part of Gulf’s global

family of distributors.

Use the power of the Gulf brand

to create success in business

with an exclusive wholesale

distribution agreement.

If you’re driven to succeed

and have the vision to see the

possibilities, we need to talk. But

first, here’s a little bit about the

brand we’re offering.

www.gulfoilltd.com | www.gulfoil.com.au

Page 4: Gulf Australia Distributor Brochure

The Gulf BrandThis is the most iconic lubricant brand in the world, and one of

the most famous international brands of pretty much anything.

Gulf Oil is one of the largest independently owned companies

in the world and the orange disc is one of the most famous

brands in the world.

The company was founded in 1901 at the time of the discovery

of oil at Spindletop, Texas – one of the original ‘Seven Sisters’

as the major oil companies were called.

Gulf promoted the idea of branded product sales originally by

selling gasoline in containers and from pumps marked with

the distinctive orange disc logo which enjoys strong brand

recognition with people from all parts of the world.

1920 - 1932 1936 - 1960 1960 - Today

Page 5: Gulf Australia Distributor Brochure

The Gulf brand has remained visible largely due

to consistent presentation of the brands core values;

care, courage, endurance, inspiration, youth.

The Gulf brand has remained visible largely due

to consistent presentation of the brands core values;

care, courage, endurance, inspiration, youth.

Page 6: Gulf Australia Distributor Brochure

Gulf Oil International Distribution

Gulf has been a family and community-focussed company

throughout its history and more than a hundred years later it

remains so – committed to quality, innovation and attention

to the needs of its markets. The company continues to

invest in the brand internationally to ensure distributors get

maximum benefit from their association with Gulf.

The Gulf brand is now marketed in more

than 100 countries worldwide via a network

of official distributors and wholly owned

operations. An extensive portfolio of

products is provided to distributors through

a global network of blending facilities.

Page 7: Gulf Australia Distributor Brochure

Your local global brand

Countries with Gulf presence

Countries with no Gulf presence

Gulf brand not owned by GOI

Page 8: Gulf Australia Distributor Brochure

Strength & enduranceGulf has built on its historical strength in endurance motorsport

and the Le Mans 24Hrs, now sponsoring a portfolio of race

teams including the Aston Martin Racing Le Mans team.

The exploits of the powder blue and orange racing cars have

dominated sports racing for many years and given instant

brand recognition to a global audience.

Page 9: Gulf Australia Distributor Brochure
Page 10: Gulf Australia Distributor Brochure

Gulf Oil and Global Motor RacingGulf Oil has a proud heritage of involvement in international motorsport. Here’s some of the highlights.

1966

The Gulf Ford partnership

GT40 secured the top

three places in the

24-hour race at Daytona

1968 & 1969

The Gulf Ford

partnership GT40

wins Le Mans

Gulf sponsors Porsche to run

the official world championship

programme in 1970 - 1971

1966

1975

The Gulf Ford

partnership

Cosworth GR8

wins Le Mans

Development of

the McLaren F1

through to its

launch in 1992

1989

McLaren

$540,000

supercar

unleashed

1994

Paul Belmondo Racing (PBR) contested four

seasons in the FIA GT Championship taking

three overall race victories and completing the

2000 season as championship runners up

1999

2001

Johansson took the Audi R8 to

the penultimate round of the EMLS

at Most in the Czech Republic and

walked away a champion

2009

Two Aston Martin Racing

works LMP1 cars spearheaded

an all-out attack on both the

Le Mans 24 Hours and Le Mans

Series in 2009.

2012

Gulf and the Aston

Martin Racing team’s

partnership continues

today and the programme

that accompanies it is as

ambitious as ever.

Page 11: Gulf Australia Distributor Brochure

A WINNING PARTNERSHIP

Page 12: Gulf Australia Distributor Brochure

Gulf has a long history of bringing technically proven, quality

products to market and has one of the widest product

ranges of any oil company. These are constantly reviewed to

ensure they meet the latest manufacturer specifications and

industry requirements.

Gulf has ranges of lubricants for use in trucks, tractors,

heavy machinery, passenger vehicles and many other pieces

of equipment including chainsaws and motorcycles.

Products include;

• Engine oils

• Gear oils

• Transmission oils

• Hydraulic oils

• Passenger car oils

• Two and four stroke products

• Coolants and chainsaw oils

• Fluids, greases and car care

In fact, there’s products available

to service every market.

Gulf Products

Page 13: Gulf Australia Distributor Brochure

Most of the Gulf lubricants to

be distributed in Australia will be

sourced from the Netherlands

blending operation where strict

European standards are rigorously

adhered to.

Gulf undertakes research work

together with independent

laboratories and vehicle

manufacturers and these results

enable the company to meet OEM

specifications and gain their official

endorsements of its products

Gulf packaging is attractive for

retail shelves and the bulk product

packaging has been designed for

maximum ease of use.

Page 14: Gulf Australia Distributor Brochure

In June 2011, the Gulf brand was launched

in Auckland, New Zealand for the first time

in history. This was followed by a roadshow

throughout the South Island of New Zealand

to introduce the product range to CRT’s retail

customers and staff.

In the North Island a series of racing

events were used to profile the brand –

even attracting the attention of other world

famous icons such as Pink Floyd drummer

Nick Mason.

With New Zealand distribution and sales

tracking well, it is now time to share the Gulf

brand with some other areas ANZPAC has

the distribution rights to.

Gulf is an opportunity just waiting

for Australia to grab.

The famous McLaren Can Am M8A

Nick Mason at the wheel of the Gulf GT40

Gulf DistributionThe distribution rights to the Gulf range

of products in Australia, New Zealand

and the Pacific Islands are held by

ANZPAC Oils Ltd which is a wholly

owned subsidiary of CRT Co-operative.

CRT is a company owned by 26,000

farmer shareholders in New Zealand

with a large charge card business, a

significant retail network and a fuel

distribution business which is the largest

independently owned operation in

Australasia. Last year, CRT turned over

nearly $1.3 billion New Zealand dollars.

Page 15: Gulf Australia Distributor Brochure

We are offering an exclusive wholesale distribution opportunity

that needs to be negotiated on the basis of what you can bring

to the table. This is new to Australia. The first thing we need to

do is talk, so here’s what we are looking for.

We want to identify like-minded businesses with an affinity to the

Gulf brand that are willing to invest in the future.

It may be that you have existing distribution with customers that

will use Gulf products.

Or through your business connections, you can link a series of

operations together to create a winning distribution channel.

There’s lots of scenarios.

The perfect fit would have existing sales resources, access to

markets and customers and lots of experience with logistics.

You may even have complementary product lines.

Most importantly, you’re eager for success.

To register your interest, please complete the form you’ll

find on the Gulf website www.gulfoil.com.au and email it to

[email protected]

We’ll be back in touch with you straight away.

For more information contact:

Colm Hamrogue

ANZPAC Oils Ltd

PO Box 271, Christchurch 8140

NEW ZEALAND

+64 27 560 0544

[email protected]

The Perfect Fit?

Page 16: Gulf Australia Distributor Brochure

www.gulfoilltd.com | www.gulfoil.com.au