gulf australia distributor brochure
DESCRIPTION
Read more about the heritage of the Gulf brand and the future we are seeing for Gulf in Australia. You could be a Gulf distributor and enjoy being a part of the global success story.TRANSCRIPT
An Exclusive Business
Opportunity
Your local global
brand
Opportunities like this are rare.
This is your chance to
be a part of Gulf’s global
family of distributors.
Use the power of the Gulf brand
to create success in business
with an exclusive wholesale
distribution agreement.
If you’re driven to succeed
and have the vision to see the
possibilities, we need to talk. But
first, here’s a little bit about the
brand we’re offering.
www.gulfoilltd.com | www.gulfoil.com.au
The Gulf BrandThis is the most iconic lubricant brand in the world, and one of
the most famous international brands of pretty much anything.
Gulf Oil is one of the largest independently owned companies
in the world and the orange disc is one of the most famous
brands in the world.
The company was founded in 1901 at the time of the discovery
of oil at Spindletop, Texas – one of the original ‘Seven Sisters’
as the major oil companies were called.
Gulf promoted the idea of branded product sales originally by
selling gasoline in containers and from pumps marked with
the distinctive orange disc logo which enjoys strong brand
recognition with people from all parts of the world.
1920 - 1932 1936 - 1960 1960 - Today
The Gulf brand has remained visible largely due
to consistent presentation of the brands core values;
care, courage, endurance, inspiration, youth.
The Gulf brand has remained visible largely due
to consistent presentation of the brands core values;
care, courage, endurance, inspiration, youth.
Gulf Oil International Distribution
Gulf has been a family and community-focussed company
throughout its history and more than a hundred years later it
remains so – committed to quality, innovation and attention
to the needs of its markets. The company continues to
invest in the brand internationally to ensure distributors get
maximum benefit from their association with Gulf.
The Gulf brand is now marketed in more
than 100 countries worldwide via a network
of official distributors and wholly owned
operations. An extensive portfolio of
products is provided to distributors through
a global network of blending facilities.
Your local global brand
Countries with Gulf presence
Countries with no Gulf presence
Gulf brand not owned by GOI
Strength & enduranceGulf has built on its historical strength in endurance motorsport
and the Le Mans 24Hrs, now sponsoring a portfolio of race
teams including the Aston Martin Racing Le Mans team.
The exploits of the powder blue and orange racing cars have
dominated sports racing for many years and given instant
brand recognition to a global audience.
Gulf Oil and Global Motor RacingGulf Oil has a proud heritage of involvement in international motorsport. Here’s some of the highlights.
1966
The Gulf Ford partnership
GT40 secured the top
three places in the
24-hour race at Daytona
1968 & 1969
The Gulf Ford
partnership GT40
wins Le Mans
Gulf sponsors Porsche to run
the official world championship
programme in 1970 - 1971
1966
1975
The Gulf Ford
partnership
Cosworth GR8
wins Le Mans
Development of
the McLaren F1
through to its
launch in 1992
1989
McLaren
$540,000
supercar
unleashed
1994
Paul Belmondo Racing (PBR) contested four
seasons in the FIA GT Championship taking
three overall race victories and completing the
2000 season as championship runners up
1999
2001
Johansson took the Audi R8 to
the penultimate round of the EMLS
at Most in the Czech Republic and
walked away a champion
2009
Two Aston Martin Racing
works LMP1 cars spearheaded
an all-out attack on both the
Le Mans 24 Hours and Le Mans
Series in 2009.
2012
Gulf and the Aston
Martin Racing team’s
partnership continues
today and the programme
that accompanies it is as
ambitious as ever.
A WINNING PARTNERSHIP
Gulf has a long history of bringing technically proven, quality
products to market and has one of the widest product
ranges of any oil company. These are constantly reviewed to
ensure they meet the latest manufacturer specifications and
industry requirements.
Gulf has ranges of lubricants for use in trucks, tractors,
heavy machinery, passenger vehicles and many other pieces
of equipment including chainsaws and motorcycles.
Products include;
• Engine oils
• Gear oils
• Transmission oils
• Hydraulic oils
• Passenger car oils
• Two and four stroke products
• Coolants and chainsaw oils
• Fluids, greases and car care
In fact, there’s products available
to service every market.
Gulf Products
Most of the Gulf lubricants to
be distributed in Australia will be
sourced from the Netherlands
blending operation where strict
European standards are rigorously
adhered to.
Gulf undertakes research work
together with independent
laboratories and vehicle
manufacturers and these results
enable the company to meet OEM
specifications and gain their official
endorsements of its products
Gulf packaging is attractive for
retail shelves and the bulk product
packaging has been designed for
maximum ease of use.
In June 2011, the Gulf brand was launched
in Auckland, New Zealand for the first time
in history. This was followed by a roadshow
throughout the South Island of New Zealand
to introduce the product range to CRT’s retail
customers and staff.
In the North Island a series of racing
events were used to profile the brand –
even attracting the attention of other world
famous icons such as Pink Floyd drummer
Nick Mason.
With New Zealand distribution and sales
tracking well, it is now time to share the Gulf
brand with some other areas ANZPAC has
the distribution rights to.
Gulf is an opportunity just waiting
for Australia to grab.
The famous McLaren Can Am M8A
Nick Mason at the wheel of the Gulf GT40
Gulf DistributionThe distribution rights to the Gulf range
of products in Australia, New Zealand
and the Pacific Islands are held by
ANZPAC Oils Ltd which is a wholly
owned subsidiary of CRT Co-operative.
CRT is a company owned by 26,000
farmer shareholders in New Zealand
with a large charge card business, a
significant retail network and a fuel
distribution business which is the largest
independently owned operation in
Australasia. Last year, CRT turned over
nearly $1.3 billion New Zealand dollars.
We are offering an exclusive wholesale distribution opportunity
that needs to be negotiated on the basis of what you can bring
to the table. This is new to Australia. The first thing we need to
do is talk, so here’s what we are looking for.
We want to identify like-minded businesses with an affinity to the
Gulf brand that are willing to invest in the future.
It may be that you have existing distribution with customers that
will use Gulf products.
Or through your business connections, you can link a series of
operations together to create a winning distribution channel.
There’s lots of scenarios.
The perfect fit would have existing sales resources, access to
markets and customers and lots of experience with logistics.
You may even have complementary product lines.
Most importantly, you’re eager for success.
To register your interest, please complete the form you’ll
find on the Gulf website www.gulfoil.com.au and email it to
We’ll be back in touch with you straight away.
For more information contact:
Colm Hamrogue
ANZPAC Oils Ltd
PO Box 271, Christchurch 8140
NEW ZEALAND
+64 27 560 0544
The Perfect Fit?
www.gulfoilltd.com | www.gulfoil.com.au