guidelines/trademark - strategic play · trademark guidelines 3. - how to inform about lsp related...
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Trademark
Guidelines/
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LEGO maintains all rights and intellectual property rights in and to the LEGO® SERIOUS PLAY® methodology as well as LEGO® SERIOUS PLAY® materials, including, without limitation, the following:!
The trademarks LEGO® SERIOUS PLAY® and SERIOUS PLAY®
The trademark IMAGINOPEDIA™
The copyrighted LEGO materials for Real Time Strategy and Real Time Identity
The copyrighted IMAGINOPEDIA™ guide books
The copyrighted Facilitator Manual(s)*
The copyrighted Window workshop materials
The copyrighted LEGO® SERIOUS PLAY® marketing materials
1.Trademark Guidelines- LEGO® IP rights
Individuals, who successfully have gone through the full LEGO® SERIOUS PLAY® training as organized by LEGO as either the five day training or the more concentrated four day training, are recognized by LEGO as “Trained LEGO® SERIOUS PLAY® Facilitator”. Such individuals have received a diploma as evidence for this recognition.
Individuals who have received the first day training (the one day training) will not obtain this recognition.
Trained LEGO® SERIOUS PLAY® Facilitators may place this recognition (Trained LEGO®
SERIOUS PLAY® Facilitator) on their own websites and other visual media as part of their marketing e!orts.
2.Trademark Guidelines- how to inform about having received training
LEGO® SERIOUS PLAY® Trained LSP facilitator
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3.Trademark Guidelines- how to inform about LSP related offerings
No o!erings must be marketed or labelled as “LEGO® SERIOUS PLAY® workshops / experiences / trainings etc” and no other terms may be used to imply that such o!erings originate from, are sponsored, endorsed or sanctioned by the LEGO Group.
The LEGO logo and the LEGO® SERIOUS PLAY® logo itself may not be used as part of facilitators’ visual marketing or o!ering.
No LEGO trademark or name may be used on facilitators’ stationary, business cards, websites or other corporate identity indicators.
Facilitators are of course allowed to market their services to end clients under their own brand while labelling the o!ering in a way, which clearly is not a copy of the wording and definitions used in the materials to which LEGO holds the proprietary rights.
4.Trademark Guidelines - do’s and don’ts
The o!ering and marketing may make descriptive reference to the use of LEGO® SERIOUS PLAY® materials and methodology.
Example: a consultancy firm may market its services as follows:
“Better Process Consultancy o!ers Participatory Strategic Development Workshop using the LEGO® SERIOUS PLAY® materials and methodology”.
Example: a consultancy firm may market its services as follows:
“Great Training Company o!ers “Facilitator Training Workshop in the use of LEGO® SERIOUS PLAY® materials and methodology”.
Example: a consultancy firm may not market its services as follows:
“Great Training Company o!ers LEGO® SERIOUS PLAY® training” or “Better Process Consultancy o!ers LEGO® SERIOUS PLAY® Workshop”.
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Trademark
Guidelines/
LEGO, the LEGO logo, the Brick, Knob configuration and the Minifigure are trademarks of the LEGO Group. 2010© The LEGO Group.
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