guidelinespavilions opportunity€¦ · expo 2020 dubai opportunity pavilions guidelines 2. 1.1...

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Our Thematic Pavilions provide each country with a platform to express their identity and uniqueness to the world. Each nation will stand alongside the next, highlighting its prowess in mobility, sustainability or opportunity – a visual showcase of social, economic, technological and cultural achievements and ambitions.

1 INTRODUCTION

1 INTRODUCTION

1.1 REQUIREMENTS 3

2 STRATEGY

2.1 UPPER PANELS 52.2 LOWER PANELS 6

3 APPLICATION

3.1 OPPORTUNITY PAVILION 83.2 ENTRANCES 11 3.3 COUNTRY NAMES 13

4 IMAGERY

4.1 FACADE WRAPS - STRUCTURES 174.2 IMAGE REPRODUCTION 184.3 LOWER PANEL RUN 20 4.4 IMAGES - BEST PRACTICE 21

5 SPECIFICATIONS

5.1 IMAGES 24

Opportunity Pavilions GuidelinesEXPO 2020 DUBAI 2

1.1 REQUIREMENTS Each country will supply a series of images that will be printed on to the exterior panels of their pavilion. These panels are split into two different types, upper panels and lower panels.

Images for upper panels will either convey a sense of place or a sense of theme. Images for lower pannels will represent people.

UPPER PANELS

LOWER PANELS


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2.1 UPPER PANELS Our high-impact upper panels provide each country with an opportunity to grab attention and entice visitors to explore, learn and participate. These panels serve to establish an immediate sense of place and provide insight to the topics and activity within the pavilion.

SENSE OF PLACE

– A single image per upper panel. – Showcase the physical landscape, conveying a sense of place. – Clean, abstract or flat blocks of colour work particularly well. – Strong colours and contrast work best against often intricate facade cladding.

SENSE OF THEME

– A single image per upper panel.– Themed around Opportunity, with a future focus.– An image that represents how the country is innovating / contributing to the theme of Opportunity. – Strong colours and contrast work best against often intricate facade cladding.

– Example image giving a sense of theme – Example image giving a sense of place

Each country can choose whether they put more emphasis on place or theme, for example:– 2x place, 1x theme– 1x place, 2x theme

– Example image giving a sense of place


2.2 LOWER PANELS Expo 2020 will bring over 180 countries and millions of people together. A catalyst of human progress, the event will showcase and explore what’s possible when new ideas and people connect.

Our lower panels celebrate our people, human potential and future generations. Head and shoulder photographs at eye level feel intimate and personal. These emotive shots can express the mood, diversity and personality of each country.

– Head and shoulder photographs.– These photographs can span multiple panels.– Multiple images per pavilion express diversity and inclusivity.– The inclusion of children represents future generations. – Images can also be provided as individual standalone panels.

Photograph 1 Photograph 3 Photograph 4 Photograph 5Photograph 2


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3.1 OPPORTUNITY THEMATIC PAVILIONS

All corner panels positioned at 45 ̊ angle

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Gray areas represent transparent glass

EXPO 2020 DUBAI 8Opportunity Pavilions Guidelines

Front elevation Side elevation

Side elevationRear elevation


All corner panels positioned

at 45 ̊ angle

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9EXPO 2020 DUBAI Opportunity Pavilions Guidelines


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Entry Exit


Country names are large, prominent and in dual language.

Entrances will be consistently applied across every Pavilion in all Thematic Districts.

3.2 ENTRANCES


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3.2 ENTRANCES


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3.3 COUNTRY NAMES

Names are placed at the corner nearest the entrance, leaving the other 3 corners available for Look branding. Positioned at a 45 degree angle to the structure to mask exposed corners.


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3.3 COUNTRY NAMES


3.3 COUNTRY NAMES Country name positioned at opposite

side to entrance

If specifically required country names can also be printed directly onto the facade wraps.

Text will have varied levels of legibility depending on the style of the facade, and will obscure the image, so should be used with caution.

Please note this treatment will not be legible on every facade wrap.


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4.1 FACADE WRAPS - STRUCTURES4.1 FACADE WRAPS - STRUCTURES Our Thematic Pavilions are wrapped in a range of architectural façades. Four styles have been designed for each thematic district. These allow each Pavilion to have it’s own identity and presence within the Expo 2020 site.

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Solid vinyl application Solid vinyl application Solid vinyl application Powder coated type requires perforated application

SPECIAL RENTEDOSR

Powder coated type requires perforated application


4.2 IMAGE REPRODUCTION

The varying architectural aesthetics of our facade wraps mean images will reproduce differently across the site. Please consider your assigned facade wrap and be mindful of how it’s contours, spaces and forme cuts could affect or distort imagery.

Please note, text will have varied levels of legibility so should be used with caution on the upper panels.

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OSR

Due to the dynamic design of façades, certain images will not be legible at all angles.

If your allocated facade is indicated here, please pay special attention to these Do’s and Don’ts in order to maximise the impact of your image.

4.2 IMAGE REPRODUCTION

DO– Natural landscape images will work well.– Abstract images will work well. – Larger images with less intricate detail will reproduce better.

DON’T – Avoid images of people or animals. – Avoid images that contain a lot of detail.– Avoid pale images. – Country names printed directly onto the facade are strongly discouraged and may not be legible. – Avoid any image that could risk confusion when distorted.


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Photograph 1

4.3 LOWER PANEL RUN

Photograph 4Photograph 2 Photograph 3 wraps around corner

Side elevationRear elevation Front elevation

Each Pavilion type will have a fixed run of images / brand / renders.

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Photograph 6



Photograph 7 Photograph 5


UPPER PANELS

– A single image per facade.– Consider your assigned facade wrap: how it’s contours, spaces and forme cuts could

affect or distort imagery. – Clean, abstract or flat blocks of colour work particularly well. – Text will have varied levels of legibility so should be avoided on the upper panels.– Ideally, your images should compliment the Thematic District colour.

LOWER PANELS

– Head and shoulder photographs.– Landscape photographs will span multiple panels, so be mindful of image splits.

4.4 IMAGES - BEST PRACTICE

IMAGE SUBMISSION We recommend each country submit image options for each panel type. This allows our design and production specialists to select the most appropriate images, taking into consideration colour, composition, consistency and end result dependant on the architectural cladding.


– Staged– False emotion– Visually busy– Poor composition– Generic_ Pale in tone

– Emotive – Powerful– Natural – Clear point of focus– Real people

GOOD PHOTOGRAPHY BAD PHOTOGRAPHY

DO– Use an image that provides one single clear point

of focus.– Use eye-level viewpoint photography as it feels

more intimate and personal. Faces are particularly emotive, expressing mood, diversity, equality and authentic personality.

– Think of the intended audience of the application and choose the appropriate image. Be respectful of other cultures that will also be exhibiting at Expo2020.

DON’T– Use imagery that feels staged or fake. Try to take

natural shots that doesn’t use models.– Busy hero images has less impact.– Include images that depict nudity or alcohol.– Individual images of varied subjects compete for

attention and appear visually cluttered. Try to focus on a single narrative.

4.4 IMAGES - BEST PRACTICE


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5.1 IMAGES

JPEGCMYK colour

PHOTO RESOLUTION Minimum width of 6,000 pixels.Provide at a higher resolution if possible. Images will be printed at 50 PPI in actual size (effective PPI).All images will be upscaled and prepared for print production by the Expo 2020 specialist supplier.

Note:Please ensure there are no visible brush marks, masking edges, noticeable cloning touches etc. When these images are printed at actual size, small imperfections may become more noticeable.

All images on the upper panels will have panoramic proportions (see below). All images should be provided in landscape (horizontal) orientation and should consider how the image will be cropped to fit the required space.

Images that span multiple panels should be provided in landscape (horizontal) orientation. Single panel images should be provided in portrait (vertical) orientation. Please consider how the image will be cropped to fit the required space.

Multiple

(Refer to exact dimensions in individual pavilion info packs) (Refer to exact dimensions in individual pavilion info packs)

Single

UPPER PANELS LOWER PANELS FORMAT

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guidelinespavilions opportunity€¦ · expo 2020 dubai opportunity pavilions guidelines 2. 1.1...

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