guidelinesfor creating4 h club flyers andshow catalogs · 8/20/2014 · for additional...
TRANSCRIPT
Guidelines for Creating 4‐H Club Flyers and Show Catalogs
Camden County 4‐H Youth Development Program
1301 Park Blvd Cherry Hill NJ 08002
856‐216‐7130
August 2014
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
Your club wants to hold an eventnow what Probably the first thing you think of in advertising your event is creating a flyer to promote the event There are certain elements that need to be included on any 4-H flyer or in any 4-H show catalog
4-H Logo
Rutgers Logo
County Logo
Non-discrimination clause
Permission form (for show catalogs and most events)
NJ 4-H Cloverbud Guidelines
The following words must be used for Cloverbud Exhibition
DIVISIONS Judged divisions grades 4 (age 9) and above must CLEARLY be identified so there is no question that youth grade 3 (below age 9) cannot enter and that they will not be judged According to the National 4-H Cloverbud Policy wording should be that this is an Exhibition Division avoid participation (ldquo4-H Cloverbuds members that have engaged in a group activity may exhibit or showcase in a noncompeti-tive eventrdquo)
You may include a Cloverbud exhibition during an invitationalopen show that includes one or more ldquoclassesrdquo Examples Depending on the type of show there may be divisions that include older 4-H members and adults as part of a Senior Beginner andor Novice divisions These are examples of how to state clearly that judged divisions will not include those below grade 3 and that NO division will include anyone under grade K
CLOVERBUD ndash Grade K-3 Exhibition Only OR
CLOVERBUD EXHIBITION ndash Grade K-3
DIVISIONS
JUNIORS ndash Grade 4 ndash Grade 8 (age 9-13)
SENIORS ndash Grade 9 ndash 13
SENIORS ndash Grade 9 and Older (age 14 and older)
ADULT ndash Age 19 and Older
OLDER amp BOLDERNOVICE - Grade 9 and Older (age 14 and older)
August 2014
Created and authored by Sharon Kinsey Camden County 4‐H Agent and Monica Gray Camden County 4‐H Program Assistant
2
For Cloverbud ldquoClassesrdquo
Cloverbud Showmanship Exhibition or Showmanship Exhibition (Cloverbud)
Cloverbud Obedience Exhibition
Cloverbud Western Pony Pleasure Exhibition
PLACINGSAWARDSCHAMPIONSHIPS
Cloverbud participants are not being singled out in any manner to indicate that one performed better than an-other They should all receive the same recognition item for their participation
Examples of Wording to Use
Cloverbud Exhibition Participants ndash Exhibition Ribbons Only (or recognition gifts)
Ribbons awarded for 1st through 6th Place All Other Divisions
Grand and Reserve (Best in Show2nd BIS) will be awarded for all Divisions (excluding Cloverbud Exhibition)
Examples of Wording to Avoid
4-H Name Guidelines The official 4-H Name includes 4-H 4-H Youth Development or 4-H Youth Development Program
When using the term ldquo4-Hrdquo it must conform as follows
Numeral ldquo4rdquo separated from a capital ldquoHrdquo with a hyphen (not a dash slash or space)
Do not use the 4-H Emblem in place of the word ldquo4-Hrdquo in a title or text
DIVISIONS
CLOVERBUD (participation only)
YOUNG RIDER ndash WT (Grades 4 ndash 8)
JUNIORS (Grades 4-8)
SENIORS ndash (Grades 9 and Older)
OLDER amp BOLDER ndash WT (Grades 9 amp up)
AWARDS
Ribbons Awards 1st ndash 6th in all Divisions
Grand and Reserve Trophies awarded for all Divisions
3
The 4-H Logo The 4-H logo has specific regulations on its use These regulations must be adhered to in print as well as online
The 4-H Name and Emblem must be clear distinct and set apart from any commercial product message or reference when the media is part of or relates to promotional materials (example fundraising activities) The 4-H Name and Emblem cannot be integrated into or joined with other company logosimages to create a larger design
The materials cannot include any commercial product or service testimonials or preferences by anyone associated with the 4-H program
Use the Whole Emblem The 4-H Emblem should always appear in its entirety - meaning it should always appear as a whole and complete image
The official 4-H Emblem is a four-leaf clover with a letter ldquoHrdquo in each leaf and the stem turned to the right The Emblem may be two-dimensional (flat) or three dimensional (with shadows that show depth and perspective) Authorized users of the 4-H Emblem must ensure the following
They have obtained the official 4-H Emblem and are using it in its entirety including the 18 USC 707
They do not ldquofliprdquo the image to create a framed look The stem on the 4-H Emblem must point to the right as you look at the image
They are familiar with resizing graphics through the software application being used and do not distort or warp the dimensions of the 4-H Emblem
The 4-H Emblem is never used to imply endorsement
Do not place text or other images over or on top of the 4-H Emblem The 4-H Emblem
should not appear screened or watermarked under words or graphics No photo drawing symbol word or other figure or object may be placed on or obscure the 4-H Emblem
Keep it upright The 4-H Emblem should not be rotated or turned on its side There are some
exceptions such as on fabric where the emblem is scattered randomly across the fabric or in other random designs Any exception must be approved by the authorizing entity
4
Distortion and Proportion The appearance shape and proportion of the 4-H Emblem should never
be distorted to fit in an imprint space Do not make the 4-H Emblem longer taller wider angled or more square Do not alter the shape in any way The overall size of the 4-H Emblem may be changed but the proportions must remain intact
Color The 4-H Emblem should never be screened shaded gradated or appear in a multi-colored hue
The clover can be green white black or metallic gold Below are the guidelines for each color clover
The ldquoHrsquosrdquo on the green clover can be white black metallic gold or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the black clover can be white or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the white clover can be black green or reversed out the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the metallic gold clover can be white black metallic gold (when embossed) or reversed out to the color of the paper (or medium) on which the emblem is printed
One color printing requires either PMS 347 green or black The ldquo18 USC 707rdquo notice should be the same color as the clover leaves Black is the only acceptable alternative to green for one color printing
Two color printing - Only PMS 347 green may be used for the leaves and ldquo18 USC 707rdquo notice the Hrsquos will be reversed out of the PMS 347 to be white or the color of the media on which the emblem is printed The Hrsquos may also be printed in metallic gold (PMS 873) on a green background
5
Rutgers Logo
The Rutgers Logo must be on every flyer or show catalog It should be in a prominent location and not hidden within the document The Rutgers logo should come before the 4-H or county logo as you are view-ing the flyer
Use of the County Logo
The county logo should be after or to the right of the Rutgers and 4-H logos
Non-Discrimination Clause
All flyers and show catalogs need to include the non-discrimination clause The wording on this clause may not be changed or omitted The clause is
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
Flyer Layout
Flyers should be created using word processing software such as Microsoft Word or Microsoft Publisher Flyers should not be created in Microsoft Excel or other non-standard publishing software
Youth and Adult Event Forms
All 4-H participants are required to complete permission forms for each event Permission forms should be included in each show catalog The permission form is located at httpnjaesrutgersedupubspublicationasppid=4H104
County 4-H Office Approval
All flyers and catalogs must be sent to the 4-H office prior to distribution for approval at least one month prior to the event and before any flyers or show catalogs are distributed The office will check to see if your club has completed a Fundraising Proposal and that all required elements are on your flyer or catalog The county office can also help promote the event by sharing with all clubs across the county placing it on the county 4-H website and sending it through local media channels if applicable
6
EXAMPLE
EXAMPLE EXAMPLE
7
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
Your club wants to hold an eventnow what Probably the first thing you think of in advertising your event is creating a flyer to promote the event There are certain elements that need to be included on any 4-H flyer or in any 4-H show catalog
4-H Logo
Rutgers Logo
County Logo
Non-discrimination clause
Permission form (for show catalogs and most events)
NJ 4-H Cloverbud Guidelines
The following words must be used for Cloverbud Exhibition
DIVISIONS Judged divisions grades 4 (age 9) and above must CLEARLY be identified so there is no question that youth grade 3 (below age 9) cannot enter and that they will not be judged According to the National 4-H Cloverbud Policy wording should be that this is an Exhibition Division avoid participation (ldquo4-H Cloverbuds members that have engaged in a group activity may exhibit or showcase in a noncompeti-tive eventrdquo)
You may include a Cloverbud exhibition during an invitationalopen show that includes one or more ldquoclassesrdquo Examples Depending on the type of show there may be divisions that include older 4-H members and adults as part of a Senior Beginner andor Novice divisions These are examples of how to state clearly that judged divisions will not include those below grade 3 and that NO division will include anyone under grade K
CLOVERBUD ndash Grade K-3 Exhibition Only OR
CLOVERBUD EXHIBITION ndash Grade K-3
DIVISIONS
JUNIORS ndash Grade 4 ndash Grade 8 (age 9-13)
SENIORS ndash Grade 9 ndash 13
SENIORS ndash Grade 9 and Older (age 14 and older)
ADULT ndash Age 19 and Older
OLDER amp BOLDERNOVICE - Grade 9 and Older (age 14 and older)
August 2014
Created and authored by Sharon Kinsey Camden County 4‐H Agent and Monica Gray Camden County 4‐H Program Assistant
2
For Cloverbud ldquoClassesrdquo
Cloverbud Showmanship Exhibition or Showmanship Exhibition (Cloverbud)
Cloverbud Obedience Exhibition
Cloverbud Western Pony Pleasure Exhibition
PLACINGSAWARDSCHAMPIONSHIPS
Cloverbud participants are not being singled out in any manner to indicate that one performed better than an-other They should all receive the same recognition item for their participation
Examples of Wording to Use
Cloverbud Exhibition Participants ndash Exhibition Ribbons Only (or recognition gifts)
Ribbons awarded for 1st through 6th Place All Other Divisions
Grand and Reserve (Best in Show2nd BIS) will be awarded for all Divisions (excluding Cloverbud Exhibition)
Examples of Wording to Avoid
4-H Name Guidelines The official 4-H Name includes 4-H 4-H Youth Development or 4-H Youth Development Program
When using the term ldquo4-Hrdquo it must conform as follows
Numeral ldquo4rdquo separated from a capital ldquoHrdquo with a hyphen (not a dash slash or space)
Do not use the 4-H Emblem in place of the word ldquo4-Hrdquo in a title or text
DIVISIONS
CLOVERBUD (participation only)
YOUNG RIDER ndash WT (Grades 4 ndash 8)
JUNIORS (Grades 4-8)
SENIORS ndash (Grades 9 and Older)
OLDER amp BOLDER ndash WT (Grades 9 amp up)
AWARDS
Ribbons Awards 1st ndash 6th in all Divisions
Grand and Reserve Trophies awarded for all Divisions
3
The 4-H Logo The 4-H logo has specific regulations on its use These regulations must be adhered to in print as well as online
The 4-H Name and Emblem must be clear distinct and set apart from any commercial product message or reference when the media is part of or relates to promotional materials (example fundraising activities) The 4-H Name and Emblem cannot be integrated into or joined with other company logosimages to create a larger design
The materials cannot include any commercial product or service testimonials or preferences by anyone associated with the 4-H program
Use the Whole Emblem The 4-H Emblem should always appear in its entirety - meaning it should always appear as a whole and complete image
The official 4-H Emblem is a four-leaf clover with a letter ldquoHrdquo in each leaf and the stem turned to the right The Emblem may be two-dimensional (flat) or three dimensional (with shadows that show depth and perspective) Authorized users of the 4-H Emblem must ensure the following
They have obtained the official 4-H Emblem and are using it in its entirety including the 18 USC 707
They do not ldquofliprdquo the image to create a framed look The stem on the 4-H Emblem must point to the right as you look at the image
They are familiar with resizing graphics through the software application being used and do not distort or warp the dimensions of the 4-H Emblem
The 4-H Emblem is never used to imply endorsement
Do not place text or other images over or on top of the 4-H Emblem The 4-H Emblem
should not appear screened or watermarked under words or graphics No photo drawing symbol word or other figure or object may be placed on or obscure the 4-H Emblem
Keep it upright The 4-H Emblem should not be rotated or turned on its side There are some
exceptions such as on fabric where the emblem is scattered randomly across the fabric or in other random designs Any exception must be approved by the authorizing entity
4
Distortion and Proportion The appearance shape and proportion of the 4-H Emblem should never
be distorted to fit in an imprint space Do not make the 4-H Emblem longer taller wider angled or more square Do not alter the shape in any way The overall size of the 4-H Emblem may be changed but the proportions must remain intact
Color The 4-H Emblem should never be screened shaded gradated or appear in a multi-colored hue
The clover can be green white black or metallic gold Below are the guidelines for each color clover
The ldquoHrsquosrdquo on the green clover can be white black metallic gold or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the black clover can be white or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the white clover can be black green or reversed out the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the metallic gold clover can be white black metallic gold (when embossed) or reversed out to the color of the paper (or medium) on which the emblem is printed
One color printing requires either PMS 347 green or black The ldquo18 USC 707rdquo notice should be the same color as the clover leaves Black is the only acceptable alternative to green for one color printing
Two color printing - Only PMS 347 green may be used for the leaves and ldquo18 USC 707rdquo notice the Hrsquos will be reversed out of the PMS 347 to be white or the color of the media on which the emblem is printed The Hrsquos may also be printed in metallic gold (PMS 873) on a green background
5
Rutgers Logo
The Rutgers Logo must be on every flyer or show catalog It should be in a prominent location and not hidden within the document The Rutgers logo should come before the 4-H or county logo as you are view-ing the flyer
Use of the County Logo
The county logo should be after or to the right of the Rutgers and 4-H logos
Non-Discrimination Clause
All flyers and show catalogs need to include the non-discrimination clause The wording on this clause may not be changed or omitted The clause is
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
Flyer Layout
Flyers should be created using word processing software such as Microsoft Word or Microsoft Publisher Flyers should not be created in Microsoft Excel or other non-standard publishing software
Youth and Adult Event Forms
All 4-H participants are required to complete permission forms for each event Permission forms should be included in each show catalog The permission form is located at httpnjaesrutgersedupubspublicationasppid=4H104
County 4-H Office Approval
All flyers and catalogs must be sent to the 4-H office prior to distribution for approval at least one month prior to the event and before any flyers or show catalogs are distributed The office will check to see if your club has completed a Fundraising Proposal and that all required elements are on your flyer or catalog The county office can also help promote the event by sharing with all clubs across the county placing it on the county 4-H website and sending it through local media channels if applicable
6
EXAMPLE
EXAMPLE EXAMPLE
7
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
For Cloverbud ldquoClassesrdquo
Cloverbud Showmanship Exhibition or Showmanship Exhibition (Cloverbud)
Cloverbud Obedience Exhibition
Cloverbud Western Pony Pleasure Exhibition
PLACINGSAWARDSCHAMPIONSHIPS
Cloverbud participants are not being singled out in any manner to indicate that one performed better than an-other They should all receive the same recognition item for their participation
Examples of Wording to Use
Cloverbud Exhibition Participants ndash Exhibition Ribbons Only (or recognition gifts)
Ribbons awarded for 1st through 6th Place All Other Divisions
Grand and Reserve (Best in Show2nd BIS) will be awarded for all Divisions (excluding Cloverbud Exhibition)
Examples of Wording to Avoid
4-H Name Guidelines The official 4-H Name includes 4-H 4-H Youth Development or 4-H Youth Development Program
When using the term ldquo4-Hrdquo it must conform as follows
Numeral ldquo4rdquo separated from a capital ldquoHrdquo with a hyphen (not a dash slash or space)
Do not use the 4-H Emblem in place of the word ldquo4-Hrdquo in a title or text
DIVISIONS
CLOVERBUD (participation only)
YOUNG RIDER ndash WT (Grades 4 ndash 8)
JUNIORS (Grades 4-8)
SENIORS ndash (Grades 9 and Older)
OLDER amp BOLDER ndash WT (Grades 9 amp up)
AWARDS
Ribbons Awards 1st ndash 6th in all Divisions
Grand and Reserve Trophies awarded for all Divisions
3
The 4-H Logo The 4-H logo has specific regulations on its use These regulations must be adhered to in print as well as online
The 4-H Name and Emblem must be clear distinct and set apart from any commercial product message or reference when the media is part of or relates to promotional materials (example fundraising activities) The 4-H Name and Emblem cannot be integrated into or joined with other company logosimages to create a larger design
The materials cannot include any commercial product or service testimonials or preferences by anyone associated with the 4-H program
Use the Whole Emblem The 4-H Emblem should always appear in its entirety - meaning it should always appear as a whole and complete image
The official 4-H Emblem is a four-leaf clover with a letter ldquoHrdquo in each leaf and the stem turned to the right The Emblem may be two-dimensional (flat) or three dimensional (with shadows that show depth and perspective) Authorized users of the 4-H Emblem must ensure the following
They have obtained the official 4-H Emblem and are using it in its entirety including the 18 USC 707
They do not ldquofliprdquo the image to create a framed look The stem on the 4-H Emblem must point to the right as you look at the image
They are familiar with resizing graphics through the software application being used and do not distort or warp the dimensions of the 4-H Emblem
The 4-H Emblem is never used to imply endorsement
Do not place text or other images over or on top of the 4-H Emblem The 4-H Emblem
should not appear screened or watermarked under words or graphics No photo drawing symbol word or other figure or object may be placed on or obscure the 4-H Emblem
Keep it upright The 4-H Emblem should not be rotated or turned on its side There are some
exceptions such as on fabric where the emblem is scattered randomly across the fabric or in other random designs Any exception must be approved by the authorizing entity
4
Distortion and Proportion The appearance shape and proportion of the 4-H Emblem should never
be distorted to fit in an imprint space Do not make the 4-H Emblem longer taller wider angled or more square Do not alter the shape in any way The overall size of the 4-H Emblem may be changed but the proportions must remain intact
Color The 4-H Emblem should never be screened shaded gradated or appear in a multi-colored hue
The clover can be green white black or metallic gold Below are the guidelines for each color clover
The ldquoHrsquosrdquo on the green clover can be white black metallic gold or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the black clover can be white or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the white clover can be black green or reversed out the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the metallic gold clover can be white black metallic gold (when embossed) or reversed out to the color of the paper (or medium) on which the emblem is printed
One color printing requires either PMS 347 green or black The ldquo18 USC 707rdquo notice should be the same color as the clover leaves Black is the only acceptable alternative to green for one color printing
Two color printing - Only PMS 347 green may be used for the leaves and ldquo18 USC 707rdquo notice the Hrsquos will be reversed out of the PMS 347 to be white or the color of the media on which the emblem is printed The Hrsquos may also be printed in metallic gold (PMS 873) on a green background
5
Rutgers Logo
The Rutgers Logo must be on every flyer or show catalog It should be in a prominent location and not hidden within the document The Rutgers logo should come before the 4-H or county logo as you are view-ing the flyer
Use of the County Logo
The county logo should be after or to the right of the Rutgers and 4-H logos
Non-Discrimination Clause
All flyers and show catalogs need to include the non-discrimination clause The wording on this clause may not be changed or omitted The clause is
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
Flyer Layout
Flyers should be created using word processing software such as Microsoft Word or Microsoft Publisher Flyers should not be created in Microsoft Excel or other non-standard publishing software
Youth and Adult Event Forms
All 4-H participants are required to complete permission forms for each event Permission forms should be included in each show catalog The permission form is located at httpnjaesrutgersedupubspublicationasppid=4H104
County 4-H Office Approval
All flyers and catalogs must be sent to the 4-H office prior to distribution for approval at least one month prior to the event and before any flyers or show catalogs are distributed The office will check to see if your club has completed a Fundraising Proposal and that all required elements are on your flyer or catalog The county office can also help promote the event by sharing with all clubs across the county placing it on the county 4-H website and sending it through local media channels if applicable
6
EXAMPLE
EXAMPLE EXAMPLE
7
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
The 4-H Logo The 4-H logo has specific regulations on its use These regulations must be adhered to in print as well as online
The 4-H Name and Emblem must be clear distinct and set apart from any commercial product message or reference when the media is part of or relates to promotional materials (example fundraising activities) The 4-H Name and Emblem cannot be integrated into or joined with other company logosimages to create a larger design
The materials cannot include any commercial product or service testimonials or preferences by anyone associated with the 4-H program
Use the Whole Emblem The 4-H Emblem should always appear in its entirety - meaning it should always appear as a whole and complete image
The official 4-H Emblem is a four-leaf clover with a letter ldquoHrdquo in each leaf and the stem turned to the right The Emblem may be two-dimensional (flat) or three dimensional (with shadows that show depth and perspective) Authorized users of the 4-H Emblem must ensure the following
They have obtained the official 4-H Emblem and are using it in its entirety including the 18 USC 707
They do not ldquofliprdquo the image to create a framed look The stem on the 4-H Emblem must point to the right as you look at the image
They are familiar with resizing graphics through the software application being used and do not distort or warp the dimensions of the 4-H Emblem
The 4-H Emblem is never used to imply endorsement
Do not place text or other images over or on top of the 4-H Emblem The 4-H Emblem
should not appear screened or watermarked under words or graphics No photo drawing symbol word or other figure or object may be placed on or obscure the 4-H Emblem
Keep it upright The 4-H Emblem should not be rotated or turned on its side There are some
exceptions such as on fabric where the emblem is scattered randomly across the fabric or in other random designs Any exception must be approved by the authorizing entity
4
Distortion and Proportion The appearance shape and proportion of the 4-H Emblem should never
be distorted to fit in an imprint space Do not make the 4-H Emblem longer taller wider angled or more square Do not alter the shape in any way The overall size of the 4-H Emblem may be changed but the proportions must remain intact
Color The 4-H Emblem should never be screened shaded gradated or appear in a multi-colored hue
The clover can be green white black or metallic gold Below are the guidelines for each color clover
The ldquoHrsquosrdquo on the green clover can be white black metallic gold or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the black clover can be white or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the white clover can be black green or reversed out the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the metallic gold clover can be white black metallic gold (when embossed) or reversed out to the color of the paper (or medium) on which the emblem is printed
One color printing requires either PMS 347 green or black The ldquo18 USC 707rdquo notice should be the same color as the clover leaves Black is the only acceptable alternative to green for one color printing
Two color printing - Only PMS 347 green may be used for the leaves and ldquo18 USC 707rdquo notice the Hrsquos will be reversed out of the PMS 347 to be white or the color of the media on which the emblem is printed The Hrsquos may also be printed in metallic gold (PMS 873) on a green background
5
Rutgers Logo
The Rutgers Logo must be on every flyer or show catalog It should be in a prominent location and not hidden within the document The Rutgers logo should come before the 4-H or county logo as you are view-ing the flyer
Use of the County Logo
The county logo should be after or to the right of the Rutgers and 4-H logos
Non-Discrimination Clause
All flyers and show catalogs need to include the non-discrimination clause The wording on this clause may not be changed or omitted The clause is
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
Flyer Layout
Flyers should be created using word processing software such as Microsoft Word or Microsoft Publisher Flyers should not be created in Microsoft Excel or other non-standard publishing software
Youth and Adult Event Forms
All 4-H participants are required to complete permission forms for each event Permission forms should be included in each show catalog The permission form is located at httpnjaesrutgersedupubspublicationasppid=4H104
County 4-H Office Approval
All flyers and catalogs must be sent to the 4-H office prior to distribution for approval at least one month prior to the event and before any flyers or show catalogs are distributed The office will check to see if your club has completed a Fundraising Proposal and that all required elements are on your flyer or catalog The county office can also help promote the event by sharing with all clubs across the county placing it on the county 4-H website and sending it through local media channels if applicable
6
EXAMPLE
EXAMPLE EXAMPLE
7
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
Distortion and Proportion The appearance shape and proportion of the 4-H Emblem should never
be distorted to fit in an imprint space Do not make the 4-H Emblem longer taller wider angled or more square Do not alter the shape in any way The overall size of the 4-H Emblem may be changed but the proportions must remain intact
Color The 4-H Emblem should never be screened shaded gradated or appear in a multi-colored hue
The clover can be green white black or metallic gold Below are the guidelines for each color clover
The ldquoHrsquosrdquo on the green clover can be white black metallic gold or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the black clover can be white or reversed out to the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the white clover can be black green or reversed out the color of the paper (or medium) on which the emblem is printed
The ldquoHrsquosrdquo on the metallic gold clover can be white black metallic gold (when embossed) or reversed out to the color of the paper (or medium) on which the emblem is printed
One color printing requires either PMS 347 green or black The ldquo18 USC 707rdquo notice should be the same color as the clover leaves Black is the only acceptable alternative to green for one color printing
Two color printing - Only PMS 347 green may be used for the leaves and ldquo18 USC 707rdquo notice the Hrsquos will be reversed out of the PMS 347 to be white or the color of the media on which the emblem is printed The Hrsquos may also be printed in metallic gold (PMS 873) on a green background
5
Rutgers Logo
The Rutgers Logo must be on every flyer or show catalog It should be in a prominent location and not hidden within the document The Rutgers logo should come before the 4-H or county logo as you are view-ing the flyer
Use of the County Logo
The county logo should be after or to the right of the Rutgers and 4-H logos
Non-Discrimination Clause
All flyers and show catalogs need to include the non-discrimination clause The wording on this clause may not be changed or omitted The clause is
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
Flyer Layout
Flyers should be created using word processing software such as Microsoft Word or Microsoft Publisher Flyers should not be created in Microsoft Excel or other non-standard publishing software
Youth and Adult Event Forms
All 4-H participants are required to complete permission forms for each event Permission forms should be included in each show catalog The permission form is located at httpnjaesrutgersedupubspublicationasppid=4H104
County 4-H Office Approval
All flyers and catalogs must be sent to the 4-H office prior to distribution for approval at least one month prior to the event and before any flyers or show catalogs are distributed The office will check to see if your club has completed a Fundraising Proposal and that all required elements are on your flyer or catalog The county office can also help promote the event by sharing with all clubs across the county placing it on the county 4-H website and sending it through local media channels if applicable
6
EXAMPLE
EXAMPLE EXAMPLE
7
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
Rutgers Logo
The Rutgers Logo must be on every flyer or show catalog It should be in a prominent location and not hidden within the document The Rutgers logo should come before the 4-H or county logo as you are view-ing the flyer
Use of the County Logo
The county logo should be after or to the right of the Rutgers and 4-H logos
Non-Discrimination Clause
All flyers and show catalogs need to include the non-discrimination clause The wording on this clause may not be changed or omitted The clause is
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
Flyer Layout
Flyers should be created using word processing software such as Microsoft Word or Microsoft Publisher Flyers should not be created in Microsoft Excel or other non-standard publishing software
Youth and Adult Event Forms
All 4-H participants are required to complete permission forms for each event Permission forms should be included in each show catalog The permission form is located at httpnjaesrutgersedupubspublicationasppid=4H104
County 4-H Office Approval
All flyers and catalogs must be sent to the 4-H office prior to distribution for approval at least one month prior to the event and before any flyers or show catalogs are distributed The office will check to see if your club has completed a Fundraising Proposal and that all required elements are on your flyer or catalog The county office can also help promote the event by sharing with all clubs across the county placing it on the county 4-H website and sending it through local media channels if applicable
6
EXAMPLE
EXAMPLE EXAMPLE
7
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
EXAMPLE
EXAMPLE EXAMPLE
7
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
8
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
9
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
10
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
11
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
12
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
13
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14
Camden County 4-H Flyer and Show Catalog Guidelines Checklist
Flyers for events should include
Event Name Point of Contact Name
Event Date Point of Contact Email
Event Location Point of Contact Phone
Deadlines for registrationentries
Flyer was created in standard publishing software such as Microsoft Word or Publisher
4-H Name and Emblem
Use is consistent with 4-H name and graphic guidelines
Non-Discrimination
Non-discrimination policy including Title IX is adhered to and included in written documents
Competitive Framework
Competitive events are linked to educational outcomes
Contest rules including eligibility are clearly defined and included in event materials and follow NJ 4-H guidelines for age and participation
Fundraising
If the event is a fundraiser the Fundraising Proposal has been completed and submitted to the 4-H Office one month prior to the event The fundraising proposal is available at
httpcamdennjaesrutgersedu4hclubmaterialshtml
Questions
Contact the Camden County 4-H Office at (856) 216-7130 with any questions
The 4-H Youth Development Program is part of Rutgers Cooperative Extension 4-H educational programs are offered to all youth grades K-13 on an age appropriate basis without regard to race religion color national origin gender sexual orientation or disability For additional information contact Sharon Kinsey at 856-216-7130 or wwwnj4hrutgersedu
14