guidelines for using the five ways to wellbeing design assetsVersion 1.0 july 2020

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THIS IS THE PRIMARY LOGOThis version, with the multi-coloured windmill graphic, is the preferred option. However, there will be circumstances when it is not possible to use this. Alternatives are shown here and on the following pages.

This is the logo clearance zoneIt is important that no other graphics or text should be inside this zone. This allows the logo to have sufficient standout.

ExceptionsThere will be times when the full colour primary logo can not be used. For example, there may be print restrictions or contrast difficulties on darker backgrounds. Variants of the primary logo are shown above to cover such circumstances.

Just Talk logo Lockup keyline Windmill icon FWTW wordmark

The clearance zone is measured as the space between the keyline and the edge of each logo as shown above.

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THIS IS THE secondary LOGOThis version does not include the Just Talk logo. It should only be used when there is no requirement to show the relationship with Just Talk and/or there is a need to include a partner/affiliate logo in communications. It is essential that this logo appears on all Five Ways To Wellbeing communications.

How to include a partner/affiliate logo is shown later in this document.

ExceptionsThere will be times when the full colour primary logo can not be used. For example, there may be print restrictions or contrast difficulties on darker backgrounds. Variants of the primary logo are shown above to cover such circumstances. This is the logo clearance zone

It is important that no other graphics or text should be inside this zone. This allows the logo to have sufficient standout. This rule will still apply even when a partner/affiliate logo is prefixed.

The clearance zone is measured as the space between the keyline and the edge of each logo on the primary logo.

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THIS IS THE Windmill iconThe windmill icon is the key graphic for the Five Ways to Wellbeing brand. All graphics originate from this icon.

Be creativeThe windmill graphic is useful as a supporting graphic. It can be introduced as a subtle background (as in a watermark on a letter) or as a standalone icon to help raise brand awareness on merchandies and typesetting.

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THese are THE sail iconsThe windmill compirise five sails, each having it’s own colour to represent the five ways to wellbeing. The sails are used as simple graphics, image placeholders and text containers.

The shapes can be rotated and scaled up and down but should not be distorted.

Please note, the the colours are associated with each of the named modules and can not be changed.

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ExamplesWhen replacing the Just Talk logo with a partner logo, the scaling must be kept in proportion to give equal prominence to both identities.

THis is the partner/affiliate logo combinationYou may need to include a partner organisation’s logo with the Five Ways to Well being logo. A suite of assets have been created to allow you to edit the lock up to replace the ‘Just Talk’ logo with your own. Please follow the guidelines on this page, when adding your own logo to the lock up.

AREA FOR PLACING PARTNER LOGO

Partner/affiliate logo positioningThe graphic above indicates the area in which the partner logo should be placed. It should always be placed on the left. Rules regarding the exclusion zone still apply.

Do not stretch/distort the partner logo to fit this space and observe the examples on the right as a visual guide for scaling.

ImportantIf it is necessary to include the full lockup logo with a partner logo the example below shows how this a can be achieved.

ExceptionsThere will be times when the full colour primary logo can not be used. For example, there may be print restrictions or contrast difficulties on darker backgrounds. Variants of the primary logo are shown above to cover such circumstances.

PARTNER LOGO

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please DON’T…

Stretch Distort Change the order of the primary logo Change the order of the secondary logo

FIVE WAYSTO WELLBEING

Recreate the logo Mix the brands Flip the windmill Use wrong version on coloured backgrounds