guide to tools and resources from the "healthier perspective" programme
DESCRIPTION
Kathy Atkinson, chief executive, Raise Changing the game: positioning your charity to succeed in the new health service market conference www.charitycomms.org.uk/eventsTRANSCRIPT
Towards a level playing field:
helping your organisation access the new health marketplace
(a practical guide)
Kathy Atkinson RAISE Chief Executive 28th November 2012
The next 40 minutes…
1. Opportunities presented by the NHS reforms
2. Which bits of the new structure do you need to think about?
3. Practical actions to access the opportunities:
– One example: RAISE’s Healthier Perspective Toolkit
– Using the Toolkit: things you can do
4. Q&A
How the reforms affect voluntary and community organisations
Challenges
• Grants → contracts; how to compete and partner
• Prime-sub models for contracting
• How to feed in / influence to best effect
• Making ourselves impossible to resist
Opportunities
• Patient and public engagement is centre stage
• Emerging commissioning bodies; possibility of integrated commissioning
• Assets of the sector
• We know about integration and inequality
For these purposes, commissioning =
• Influencing the kinds of services available
• Delivering those services
Who’s buying and who’s for influencing?
Locally....
• Clinical Commissioning Groups
• Public Health teams
• Health and Wellbeing Boards
• Foundation Trusts
• Local Healthwatch
And more widely....
• Commissioning Support Units
• NCB regionally
• PHE subregionally
• Monitor
• AHSNs?
Evidence basis for the toolkit: A Healthier Perspective
Started from a health outcome
Went beyond the usual suspects
Accessing this market: issues we found
• Barriers are surmountable
• Huge potential to deliver more
• Actions grouped into 4 themes
• Combined effort needed from key constituencies
• Comms, marketing and business development role is crucial
Understanding market
opportunities P
rovi
de
rs
Co
mm
issi
on
ers
Su
pp
ort
o
rgan
isat
ion
s
Supporting effective
partnerships
Getting the process right
Using evidence to best effect
Action How to Resources
Browse by theme B
row
se b
y u
se
r g
rou
p A series of actions
needed to improve
voluntary sector
involvement
Ideas for how to
achieve the identified
actions
A bank of resources
to help you achieve
those actions
Understanding market opportunities
Providers Commissioners Support organisations
Supporting effective partnerships
Commissioners Providers Support organisations
Getting the process right
Support organisations Commissioners Providers
Using evidence to best effect
Support organisations Commissioners Providers
A Healthier Perspective: the Toolkit
www.raise-learning.org.uk
Pause for thought…
What actions could you take to have the biggest impact?
What would be an “easy win” action for your
organisation?
What would be the most challenging actions for your organisation?
Key messages
• Everyone’s a communicator: values and sales
• The language of priorities and outcomes
• Managing conflicts of interest (needs / sales)
• Market to your customer
• Fundraising → income generation
• Demonstrate transferable skills
• Get tender smart
• Overhaul impact measurement process
• Super-please your commissioners
Pause for thought…
What actions could you take to have the biggest impact?
What would be an “easy win” action for your
organisation?
What would be the most challenging actions for your organisation?
www.raise-learning.org.uk