guide to business engagement

SCHOOL

Guide to Business

Engagement

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What is the purpose of the guide?The Guide to Business Engagement has been requested by SUN countries to help inform the development of local

Drawing on a wide range of insights and experiences, the guide aims to:

Share best practice examples from SUN countries of the wide range of ways that business can contribute to nutrition and examples of multi-stakeholder partnerships

Summarise the opportunities for governments and civil society organisations to work with business to support local nutrition priorities

Provide tools to support and inform the development of local business engagement strategies

Who is the guide for?The intended audience for the guide are SUN Focal Points in countries and

How to use the guide?The guide can be used as a resource to stimulate ideas and dialogue amongst local SUN teams about the potential role of business in local nutrition plans, in addition to supporting the development of local strategies and programmes

We would welcome feedback on the guide and suggestions on how we can continue to develop

from SUN countries in order to produce a revised version at the beginning of 2015, which will also

Introducing the guide

Navigating the guideANYWHERE YOU SEE THESE BOXES YOU CAN CLICK ON THEM TO JUMP TO THE START OF THAT SECTION

1 2 3

2 SCALING UP NUTRITION BUSINESS NETWORK | GUIDE TO BUSINESS ENGAGEMENT

Guide Contents

1. Agriculture and nutrition 10

1. Our approach to private sector engagement 26

13

2. The SUN Business Network's key principles for building trusting relationships with business 27

3. Specially formulated food for targeted groups 16

3. Guidelines for developing a private sector engagement strategy 29

More resources 33

4. Workplace 19

5. Supporting nutrition sensitive interventions 22

32

Why engage with business? 31

How can business contribute to nutrition? 82

Developing a business engagement strategy 253

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Section 1Why engage

with business?

1.1 All sectors must play a role

1.2 Business matters to nutrition

1.3 Nutrition increasingly matters to business

1.4 The comparative advantage of business in nutrition


All sectors must play a role

SUN Movement Multi-Stakeholder ApproachThe SUN Movement provides the platform to enable stakeholders to work together to define

roles in support of business engagement goals:

Movement recognises that combining

governments have the primary

policies and encouraging trust and mutual accountability of stakeholders in

country-owned approach to scaling

business , development agencies, civil

National Governments

appropriate regulatory frameworks

to the most vulnerable

DonorsProvide risk sharing support and

Businesses

Civil Society

capacity building, networks and

delivery channels, advocacy

LOCAL NUTRITIONAL PRIORITIES

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1.1

5

Business matters to nutrition

We know that the market is where most people access most products and services to meet most of their food and dietary

In its capacity as a supplier, distributor and marketer of

companies or SMEs, can be the source of many of the

This is not to suggest that companies and markets can

services to the poorest of the poor, working with business

The International Finance Corporation estimates that the 4.5 billion people at the base of the economic pyramid spend $2.3 trillion a year on food and beverages.

THE LANCET

"

JUSTINE GREENING SECRETARY OF STATE, DFID

" JUSTIN FORSYTH CEO, SAVE THE CHILDREN

"

SHRI PRITHVIRAJ CHAVAN HONORABLE CHIEF MINISTER OF

MAHARASHTRA, INDIA

"

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1.2


Nutrition increasingly matters to business

More and more businesses are

security is intrinsically linked to business growth, performance and

of a wide spectrum of businesses across

can be summarised around four drivers that underpin the business case for

DEVELOPING NEW MARKETS TO INCREASE SALES AND PROFITSAs consumer demand for good nutrition grows, businesses along the food value chain increasingly see opportunities to build new

More and more companies are building dynamic consumer markets through product, service and business model innovations that lower the cost and increase the availability of

ACTING RESPONSIBLY AND MAINTAINING LICENSE TO OPERATE Many businesses, especially those more directly linked to the food sector, recognise that access to food and nutrition security is both a moral

socially responsible helps strengthen corporate

IMPROVING WORKFORCE AND SUPPLY CHAIN PRODUCTIVITY Businesses increasingly appreciate that good nutrition is an essential foundation of a productive

nutrition undermines business productivity amongst the direct workforce and along the supply chain, and impacts occupational health

in workplace nutrition programmes see their investments repaid in a reduction of sick-days and

ENSURING MORE SUSTAINABLE COMMUNITIES AND SUPPLY CHAINS It is estimated that 11% of GDP in Africa and Asia is lost to under nutrition every year, with productivity losses to individuals estimated at

thrive when they operate in healthy communities and see a direct commercial linkage between their contribution to the health and well-being of the communities within which they operate and their

1.3

1

7

The comparative advantage of business in nutrition

Scale: The processes and systems underpinning business

Businesses have the

Quality management and food safety systems: Businesses can embed quality management and safety

Along the

With its action and output orientated approaches, the business community has the ability to add value along the entire food chain from farm to fork.

SOURCING

PRODUCT DEVELOPMENT

MANUFACTURING

PACKAGING

DISTRIBUTION

ADVERTISING & PROMOTION

RETAIL SALES

1.4

1


Section 2How can business contribute to nutrition?

2.3 Specially formulated food for targeted groups

2.1 Agriculture and nutrition

2.4 Workplace

2.2

2.5 Supporting nutrition sensitive interventions

SCHOOL

1. Agriculture and nutrition

At each stage of the food value chain, businesses can provide investment,

3. Specially formulated foods for targeted groups

Market based approaches can increase the availability of specially formulated

2. Large scale food

5. Supporting nutrition sensitive interventions

Businesses can play a key role in strengthening underlying health systems, for example providing health and hygiene products and health services, supporting women economic empowerment and

4. WorkplaceBusinesses across all sectors can educate employees about the importance of

Businesses can also introduce workplace policies that facilitate access to breast feeding

9

Along the food value chain and in

and civil society.

How can business contribute to nutrition?2


Agriculture and nutrition The role of business

countries are strongly linked to local agricultural and food systems. Providing the local

nutrient requirements requires the agricultural

and basic cereals. It also requires a food system

and desirable to local

farming communities where malnutrition

encouraging on-

nutritious foods can have

under-nutrition.

To encourage

reduce food wastage, increase food safety and quality, and

to be linked more directly to predictable market demand for

companies along the food value chain can build this market by

and by helping to create demand for them by improving public

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2.1

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Agriculture and nutrition Examples of partnerships with business

Sweet Potato in Uganda and Mozambique

Nutrition context / project objective

Project scope and partner roles

Impact The project resulted in 61% of households adopting the vitamin A-rich OSP to grow on their

numbers of children and women over the threshold, ensuring that their daily requirements for

Vitamin A intake increased by two-thirds for older children and nearly doubled for younger

Supporting the dairy sector in Bangladesh


Tetra Pak has worked with a range of development partners and businesses to increase milk


Group to build up the Dairy Hub concept and to educate commercial distributors and consumers

Impact

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2.1


Agriculture and nutrition How can governments and civil society work with business?

Governments can draw on a range of policy levers to encourage business investment in and support

development agencies can

and support to businesses,

funding, to help share the risks associated with developing new business

Supportive national polices for nutritionGovernments can include nutrition goals in national agricultural plans

that companies involved in national food and agriculture plans will also be encouraged to deliver improved

Reducing the costs of nutritious inputs (fertiliser, seeds)Governments can provide incentives for businesses to use nutritious inputs by reducing import tariffs and by investing in national research and

Standards for agricultural technologies and food safetyGovernments can establish clear regulatory frameworks around standards for new agricultural technologies, eg:

and work with businesses to build the capacity to facilitate required clearance

Farmer training and aggregation

development agencies can work with

Incentivising markets for nutritious foodsGovernments can provide tax and policy incentives for local retail schemes and market development innovations that make nutritious foods more available and affordable

Strengthening essential infrastructureGovernments can invest alongside businesses to strengthen critical infrastructure to enable farmers to

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2.1

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The role of business

deliver adequate levels of nutrients in

to reduce ingredient costs through

and civil society in countries to

manufacturing: Large, medium and small-

businesses can re-engineer food processing and manufacturing to integrate vitamin and mineral procurement, storage, mixing, labelling and

Increasing availability: Businesses can ensure

with governments and civil society which are

Businesses can also create

and reinforce messages around the importance

resources to build consumer awareness, and

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2.2


Examples of partnerships with business

vegetable oil in Senegal

Nutrition context / project objective The gap in vitamin A and iron intake in Senegal reveals a severe public health burden: 46% of

Project scope and partner roles Several actors have contributed to strengthening the national fortification programme,

also supports the production, monitoring and quality control, and demand creation of Senegals

Both government and industry have demonstrated continued commitment to the fortification

Impact The results indicate that large-scale food fortification is contributing positively to intake and

population, with over 50% of both rural and poor women consuming at least 10% of their daily

Fortifying edible oils in India


and fortifying oil with essential vitamins A ,D and E creates the opportunity to reach all income

Project scope and partner roles By voluntarily fortifying its edible oil brands, Cargill saw the opportunity to build competitive advantage and brand loyalty through an enhanced value proposition to increasingly health

Cargill in India re-designed its brands to emphasise fortified oils health benefits, raised consumer awareness of fortified products through marketing and word of mouth campaigns

Impact

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2.2

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Through National Fortification Alliances, governments and civil society can support businesses as they integrate micronutrient fortification in

standards, monitoring and enforcement

governments can establish clear regulatory frameworks for food processing, including

Governments can play this role and also work with businesses to establish public-

compliance and monitoring processes, including industry quality assurance

Product formulation requirementsBusinesses need to understand recommended daily vitamin allowances and dosages, and secure regulatory clearance and certification for fortified food products from

and civil society organisations can advise businesses on appropriate product formulations and technical

Standards for marketing, including labelling and

Governments can establish regulatory frameworks for marketing practices, including clear and consistent labelling and certification standards that build consumer confidence in

Reducing the cost of

Governments can minimise import

Data collection and analysisGovernments can work with business,

to collect and analyse data on food

Consumer awarenessGovernments can work with businesses to build consumer awareness of the

key to the long-term sustainability of

How can governments and civil society

work with business?

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2.2


Specially formulated foods for targeted groups The role of business

In countries with the highest

whole family when mixed in to meals just before serving.

and are easy to consume.

Business can increase access to specially formulated foods for targeted groups:

points including pharmacies, health centres and markets, and maintains availability should subsidised access to specially

is a partnership in Bangladesh between the Global Alliance for

company, and BRAC, the worlds largest NGO in the world has

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2.3

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Specially formulated foods for targeted groups

Examples of partnerships with business

via multiple retail channels in Ivory Coast



Impact

PKL pricing for individual sachets has led competing brands to lower their prices, making the

Increasing availability of ready-

areas of Madagascar



availability through sales ladies selling the product inside the baby restaurants, to grocery stores

Impact

grant funding and investment, the business aims to be self sustaining in five years through a

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2.3


The SUN Business Network adheres to international standards and guidelines, including WHO and UNICEF recommendations on optimal infant-feeding practices, the International Code on Breast Milk substitutes and FAO/WHO Codex

important standards mothers should:

Introduce complementary feeding as of 6 months of age in a timely and

Governments and civil society can help businesses to increase access to specially formulated foods for targeted groups:

Specially formulated foods for targeted groups How can governments and civil society work with business?

Public distribution

through government or donor subsidy, or through corporate

Donors can explore models for subsidising the costs of

Public private partnershipPublic sector actors can explore partnerships with businesses to expand the reach of products with the middle 40 percent of wealth groups, with the emphasis on reducing

Community distribution

informal community networks such as community sales

Regulatory frameworks and capacity buildingGovernments can establish clear regulatory frameworks

especially important for providing clarity around the scope for

Public sector actors can develop targeted mechanisms

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2.3

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Workplace The role of business

and governments are

a strategic investment with high returns in worker

backgrounds and health

working hours may be the

workers have to eat a

Employers can adopt a range of policies and programmes to

Canteens and kitchens:

Vouchers:

with companies partnering with community health centers and

Community Gardens:

An employer-provided vitamin and mineral

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2.4


Workplace Examples of partnerships with business

Alive & Thrive: Supporting breastfeeding in the workplace in Vietnam


Project scope and partner roles The programme is comprised of four distinct steps: the development of behaviour change communication materials on labor policy relating to female workers, maternity policy and

provided training on breastfeeding for female workers and a hygienic and private space to

Impact

Unilever Lamplighter Programme



Impact

Global successes include:

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2.4

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Governments can establish legal and policy frameworks that encourage employers to take more responsibility for supporting nutrition and health in the workplace, which include:

Maternity/breastfeeding protection lawsGovernments can pass laws that

are supported and protected from

Tax incentivesGovernments can incentivise businesses through tax breaks to provide nutritious meal plans, invest in canteen equipment and food, and

Break timesGovernments can put businesses on an

message about the importance of

Nutrition promotion

programmes, which typically target elementary schools, disadvantaged

could be extended to also target the

(Nutritious) meal provisionEmployers should be properly incentivised, or ideally required, to not only provide access to food, but to the proper nutrition for its workforce appropriate to the

Workplace How can governments and civil society

work with business?

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2.4


Supporting nutrition sensitive interventions The role of business

SCHOOL

A number of wider systemic issues have a

on these wider health and well-being issues. Businesses can contribute

Businesses can provide hand-washing soaps, purification tablets, water filters, hygienic latrines and behaviour change education on good hygiene

Businesses can provide access to affordable health insurance services, and improve access to health information through

can support data collection and analysis of nutrition and health information, and share

Women, the main caretakers of their children, tend

families, resulting in better education, health

women economic empowerment in their supply chains through access to training, mentoring, financing and markets, and more widely through local community programmes that leverage social

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2.5

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Strengthening underlying health systems Examples of partnerships with business

The Global Public Private Partnership for Handwashing (PPPHW) - partnerships for improved hygiene habits


Project scope and partner roles The PPPHW secretariat leverages public and private skills, reach and resources to deliver

Soap companies Unilever, Procter and Gamble, and Colgate Palmolive, bringing state-of-the-art

Impact PPPHW has increased the number of people washing their hands with soap through research and

MAMA - Using mobile technology to deliver vital health information to new and expectant mothers in Bangladesh

Nutrition context / project objective Of every 100 people living in Bangladesh, just 55 have access to sanitation services, while 64 have

MAMA is a public-private partnership that supports programmes to deliver vital health

Project scope and partner roles The MAMA Bangladesh programme, Aponjon, is a Voice and SMS based mobile Health Service which provides important twice weekly health messages to pregnant women, new mothers and

personalised, reliable and accurate messages keeping in alignment with her week of pregnancy or

social enterprise Dnet, in partnership with the Government of Bangladesh Ministry of Health

because some of the subscribers are the women themselves, some are husbands and mothers in

Impact

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2.5


Strengthening underlying health systems How can governments and civil society work with business?

Governments and civil

facilitate business support

Multi-sector strategy Government national nutrition strategies should acknowledge and encourage the key contribution of businesses to improving access to clean water, sanitation and good

Data collection and analysis Governments should recognise the role that ICT can play in data collection and analysis, consumer education and behaviour change, and actively engage with the ICT sector to leverage their capabilities and

Enabling economic opportunity for womenGovernments can create a supportive policy environment to encourage women entrepreneurship, and in partnership with businesses, enable greater access to training, mentoring,

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2.5

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Section 3Developing a private

sector engagement strategy

3.2 The SUN Business Network's key principles for building trusting relationships with business

3.1 Our approach to private sector engagement

3.3 Guidelines for developing a private sector engagement strategy

3.4


The SUN Business Network's approach to private sector engagement

can best be summarised through the below diagram which explains our theory of SUN Business Network's pathway to engaging business in nutrition:

BY ADDRESSINGTHESE CHALLENGES

WITH THESE SOLUTIONS

WE CAN ACHIEVE

AND DEMONSTRATETHIS IMPACT

Identify potential entry points in national strategies

Develop roadmap for action

Partnerships brokering

Develop detailed investment plan

Harmonised messaging to consumers

Consult with key stakeholdersto build consensus around entry points

Analysis of how to leverage existing programs/commitments, infrastructure, finance

Clear policies and strategies on role of private sector in nutrition

Increased investment from public sector incentivise investment from business

Increased business investment into nutrition solutions

Improved consumer education

Access to nutritious foods

Awareness of/demand for good nutrition

Improved nutrition outcomes

Limited business investment

No consensus amongst stakeholders about value-add of business

Few public sector incentivesfor business

Low consumer education

Unclear role for business in nutrition strategies

Business has little awareness of nutrition issues

Engaging business in national nutrition strategies can lead to improving access and demand for nutritious food, which can help achieve country strategies to improve nutrition.

3

3.1

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with business

A wide range of businesses can play a direct role in supporting the goals of national nutrition strategies, from food companies through to the non food

Engagement with business in the development of national strategies and

an acknowledgement of the role market-based approaches can play in increasing access to nutritious products and services, and acceptance that

Governments should recognise the value of private sector contributions, while understanding motives and ensuring the proper incentives and risk-management strategies are in place to ensure sustainable, effective

page 32

Develop your business engagement strategy with all stakeholders through a transparent and inclusive dialogueIn our experience, all stakeholders should be involved in developing an

civil society, donors, government and academia, with business, will allow all partners in SUN country platforms to play a role in developing a strategy to

stages will ensure that you can map existing partnerships and experience

an open and transparent dialogue with all groups will ensure partners in SUN multi-stakeholder platforms can be included in the development of any

potential for conflict of interest, please see page 32

The SUN Business Network's 4 key principles for building trusting

relationships with business

for building successful engagement strategies at country level.

3

3.2


Identify how business can contribute to country nutrition prioritiesEffectively engaging businesses will require identifying the sectors and industries most

business engagement strategy can develop in a way that will seek to align business activities in the areas where government requires most support for its national

help outline where government wants support from business and spark an interest from

companies, most businesses are not familiar with public policy debates or government

Many businesses have informed SUN Business Network that would like to have more

Identify business leaders to be champions of SUN Securing senior leadership engagement is key to

reaching out to other business and civil society leaders to

The SUN Business Network's 4 key principles for building trusting relationships with business

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3.2

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suggested guidelines for

engagement strategy alongside

engagement to achieve local

outreach to discuss and

Guidelines for developing a private sector engagement strategy

Step 1: Review national nutrition prioritiesConduct landscape analysis of key strategy

these documents business investment is

Step 2: Assess private sector investment landscapeAssess key ongoing investments, either from public donors which implicate business or direct commercial investment,

Conduct interviews with key stakeholders from business and stakeholder groups

Step 3: Report on opportunities to engage with business

are relevant for business and highlight key

in partnership with business and which

Step 4: Multi-stakeholder conveningEngage government focal points to validate first opportunity report and topline recommendations, then convene a cross section of government ministries, bilateral and multilateral donors, local and multinational businesses and civil society organisations to build wider consensus and awareness of the priorities agreed with government

Step 5: Detailed Roadmaps

stakeholder convening, appoint lead

to strengthen ongoing investments, key policies, infrastructure, technical and

and gaps if mechanisms do not exist, and

If necessary, develop more detailed investment blueprints which analyse key

Step 6: Partnership brokering, technical

Engage government, key donors and social investors throughout the process to ensure alignment between Roadmap

recommended programs can be aligned

assistance mechanisms conducted during the Roadmap development process, select mechanisms in-country which can provide

partnerships and business investment, or build new mechanisms if appropriate ones

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3.3


Step 1: Review national nutrition priorities

Step 2: Assess private sector investment landscape

Step 3: Report on opportunities to engage with business

and implementation plans encompass a range of actions to tackle malnutrition including agriculture-related nutrition interventions and a focus on

Step 4: Multi-stakeholder convening

commitment, both from the President and Prime Minister to the NNS and stated that society and business

Growth in this sector is not having the desired impact

Business to play its part in consumer behaviour

partners from Donor, UN and Civil Society networks included:

The need for donors, CSOs and businesses

The role for mobile technology in consumer behaviour change due to the increasing reach of

and sharing new programme and partnership

can be replicated in other Grow Africa Countries

Point outlined plans for three working groups to take the next steps to integrate business into the NNS:

supplements

Engagement in action: Tanzanias approach to developing a private sector strategy

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3.3

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31

Engagement in action: Tanzanias approach to developing

a private sector strategy

Step 5: Detailed roadmaps

Integrating nutrition in to investments in agriculture through the Southern Agricultural Growth Corridor

The Southern Agricultural Growth Corridor of

development partners has been established to catalyse private investment to deliver rapid and sustainable agricultural growth to improve food

In recognition of the strong linkages between agriculture and nutrition, the High Level Steering Committee on Nutrition and SAGCOT platforms have come together to identify opportunities to incorporate nutrition interventions in to ongoing

Through the SAGCOT initiative, rural farming

of support from government and businesses, including seeds, fertiliser and training, and are also participating in projects which give them

delivery infrastructure already in place significant opportunities have been identified to overlay a

A detailed roadmap produced by local stakeholders

Helping workers in agricultural supply chains to

The SAGCOT partnership is now asking investors

of these investments include improving the

A strong monitoring and evaluation system is also being established, in combination with a comprehensive research agenda, to establish the

It is hoped that the initiative will provide models for investment in agriculture and nutrition which

Step 6: Partnership brokering, technical assistance and

The roadmap will be launched in December 2014 and will be used to guide all partners within the SUN country

3

3.3


has emphasised that the strength of

stakeholders working through these

impact in the countries that have joined

private sector, a lack of familiarity of

in government and civil society can also

Global Social Observatory on behalf of the SUN Movement has produced a reference guide and toolkit to assist

materials lay out the key elements of

when they do arise, managing them in

policies and procedures for the

are an integral part of good governance

SUN Movement at the country or global

The SUN Movement Strategy 2012

2012 outline a number of Principles of

stakeholders should engage in the

behaviours and mutual accountability

requirement that those who engage in the Movement avoid behaving and

SUN Principles of Engagement

serve as the ten SUN Principles of Engagement for the SUN Movements guidance

1BE TRANSPARENT, ESPECIALLY ABOUT INTENTIONS AND

IMPACT

2BE INCLUSIVE

3BE RIGHTS-BASED

4BE WILLING TO

NEGOTIATE

5BE PREDICTABLE AND MUTUALLY ACCOUNTABLE

6BE COST-

EFFECTIVE

7BE CONTINUOUSLY COMMUNICATIVE

Additional principles:

8ACT WITH

INTEGRITY AND IN AN ETHICAL MANNER THAT ENHANCES THE

REPUTATION AND IMPACT OF THE

SUN MOVEMENT

9BE MUTUALLY

RESPECTFUL AND SEEK TO EARN THE TRUST OF THOSE WITH WHOM YOU

ARE WORKING

10DO NO HARM

The Global Social Observatory has developed a detailed model for the

Further details can be found here:

HTTP://SCALINGUPNUTRITION.ORG/WP-CONTENT/UPLOADS/2013/02/REFERENCE-NOTE-FINAL-0314.PDF

HTTP://SCALINGUPNUTRITION.ORG/WP-CONTENT/UPLOADS/2013/02/TOOLKIT-FINAL-0314.PDF

3

3.4

http://scalingupnutrition.org/wp-content/uploads/2013/02/Reference-Note-Final-0314.pdfhttp://scalingupnutrition.org/wp-content/uploads/2013/02/Reference-Note-Final-0314.pdfhttp://scalingupnutrition.org/wp-content/uploads/2013/02/Reference-Note-Final-0314.pdfhttp://scalingupnutrition.org/wp-content/uploads/2013/02/Toolkit-Final-0314.pdfhttp://scalingupnutrition.org/wp-content/uploads/2013/02/Toolkit-Final-0314.pdfhttp://scalingupnutrition.org/wp-content/uploads/2013/02/Toolkit-Final-0314.pdf

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More Resources

SUN Business Network

two goals:

the SUN Business Network will support SUN countries to develop their own

Contact usPlease visit www.sunbusinessnetwork.org

Business Commitments: see the commitments companies have made to scaling up

Case Studies:feeding, emergencies and more

Other Resources

www.hystra.com/marketing-nutrition

JONATHAN TENCH MANAGER

[email protected]

KRISTINA SPIEGELSENIOR ASSOCIATE

[email protected]

PIA JUNEJA JUNIOR ASSOCIATE

[email protected]

VALERIE PILLONELEVENT COORDINATOR

[email protected]

http://www.sunbusinessnetwork.orghttp://www.hystra.com/marketing-nutritionmailto:jtench%40gainhealth.org?subject=mailto:kspiegel%40gainhealth.org?subject=mailto:pjuneja%40gainhealth.org?subject=mailto:vpillonel%40gainhealth.org?subject=

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