guide for users of meddle group accounts
DESCRIPTION
Guide for users who are using Meddle in a group/company.TRANSCRIPT
Ge$ng started with the group edi2on of
Meddle
What is Meddle?
Meddle turns comments on ar/cles you’re reading into new content for your site and social networks.
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“Quickly create and distribute content to showcase exper7se, earn trust and gain
a:en7on from customers.”
Why Should You Create Content?
• Customers find employees to be the most credible sources of informa2on when it comes to evalua/ng companies, products and services.
• You’re are posi/oning yourself
internally and externally as industry thought leader, which is a win-‐win situa/on for both you and your company.
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How To Get Started • You will receive an invite via email to become part of your company’s
Meddle team.
• Once you’ve accepted the invita/on, you will be taken through a wizard where you’ll install the Meddle browser plugin (if you don’t already have an account) that lets you create and share your posts. This takes just a minute.
See the video here on how to create your first Meddle: hNps://vimeo.com/64177714
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How Content Crea2on Works with Meddle
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When reading an ar/cle worth sharing, click the Meddle browser plug-‐in to launch a content sharing/editor in your browser
This allows the you to select an excerpt from the page, annotate and publish your remarks to your social networks and your company’s Meddle page.
Posts are op2mized to your social networks – and links back to your Meddle page.
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A@er you’ve created your post, you have the op7on to also syndicate it to your company’s Meddle page. See next slide.
• Your post shows up on your personal Meddle page.
• From there you can leave it as is or you can “syndicate” it to an organiza/on you belong to.
• Just click in the header of your post where it says “Not syndicated” and you’ll get a dropdown with one or more organiza/ons that you may submit the post to.
• In this example, the company is called “Cloud Judgment” – but in your case it will be your organiza/on’s name. 7
Next, as soon as the post has been approved by your organiza/on’s Meddle admin, the post will show up under your name on the organiza/on’s Meddle page. (In this case, the organiza/on is “Cloud Judgment”)
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Note. If you also shared your post to your social networks, clicks on those posts will now automa/cally drive traffic directly to your post on the organiza/on’s page!
Where to find content to Share • Start by commen/ng on industry content you’re already reading as part of
your rou2ne.
• Tip 1#: Make yourself a daily calendar entry to create a Meddle from something you read that day.
• If stuck for ideas? – What is your TwiNer community sharing? – What are your LinkedIn contacts sharing? – Content discovery tools like getPrisma/c.com and swayy.co (content recommenda/ons) and
Feedly.com (RSS reader)
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Tips when Crea/ng A Meddle • While Meddle is a micro-‐blogging plaJorm,
err on the side of ‘blogging” vs. “micro”. I.e. don’t make your post simply a cryp/c sentence, leaving the reader to ques/on whether you have any value to add.
• Think of yourself as a curator that guides your customer through the complexity of your industry.
• In essence, tell your visitors that “amongst the dozens of stories you could read, here is the one worth your 2me, and here’s why”.
• Your goal is to become a trusted filter through which your visitors keep up with industry trends and best prac/ces.
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Example of a non value-‐added Meddle post
Example of a value added Meddle post
Making Cura/on Work for You • Be authen/c: Pick a topic you care about deeply
• Be a filter: tell your audience what they need to know, so they don’t have to do the work
• Be social: Engage your community by sharing posts to all your relevant social networks
• Be personal: Share your cura/on with specific people to show you were thinking of them (and they are likely to re-‐share)
More /ps • Use the “advanced editor” of
Meddle to customize/op/mizes your posts for Facebook, LinkedIn and TwiNer.
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See video about this feature here: hNp://goo.gl/O0GzvY
Before you click “Post” to publish your Meddle, you may click “Advanced” to customize your post further for your various social networks.
Expand your social footprint • Your personal social network reach is an important factor in genera/ng traffic to
your content.
• Growing and maintaining your network requires you to constantly add value to your network through engaging content.
• Meddle helps grow you audience as more people discover what you have to say as your friends and followers start (re)sharing your content.
• Furthermore, con/nuously work to expand your network on TwiNer and LinkedIn by connec/ng with and following other people and commen/ng in their posts.
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Contact Us
Feel free to contact us directly of you have any ques/ons about the group edi/on of Meddle.
Email: [email protected]
hNp://meddle.it
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