ANALYZING ADS

Guidance

THE POWER OF ADVERTISING

Advertising plays an important role in influencing our behavior as consumers. Many of our everyday decisions about what products to buy are influenced by the ads we see and hear. By learning more about advertising and by being aware of the techniques used by advertisers to persuade us to buy a certain product or behave in a certain way, we will be less likely to be persuaded to do something we might not ordinarily choose to do.

THE PURPOSE OF ADVERTISING

The purpose of advertising is to sell products – to persuade us to buy their products. Some ads are deceptive. They deliberately mislead potential buyers by presenting information that may be at least partially inaccurate, be presenting accurate information in such a way that they are able to play down the weaknesses of the product and play up it strengths, or by greatly exaggerating the truth. Many advertisers are so effective they often make us want their product without our being aware of the fact that they have persuaded us.

WHAT DOES THIS ADVERTISEMENT MAKE YOU FEEL OR THINK?

HTTP://WWW.YOUTUBE.COM/WATCH?V=1GTMTQSOXLO

WHAT IS THE PRODUCT NAME?HTTP://WWW.YOUTUBE.COM/WATCH?V=MQ2XYDRCFHG

BRIEFLY DESCRIBE THE ADVERTISEMENT: (WHAT DO YOU ACTUALLY SEE?)

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WHO IS THE TARGET GROUP OF THIS AD?HTTP://WWW.YOUTUBE.COM/WATCH?V=L8COQSVTHWC

WHAT IS THE STATED MESSAGE?HTTP://WWW.YOUTUBE.COM/WATCH?V=NOIR3N99BVS

WHAT IS THE IMPLIED MESSAGE(S)?HTTP://WWW.YOUTUBE.COM/WATCH?V=LSOVC8LIQW0

WHAT ADVERTISING TECHNIQUES WERE USED?HTTP://WWW.YOUTUBE.COM/WATCH?V=FWFWMMHBGEQ

IN YOUR OWN WORDS WHAT IS THIS AD TRYING TO DO AND HOW IS IT TRYING TO DO IT?

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ADVERTISEMENT TECHNIQUES

ANALYZE THIS AD Product Name: Brief Description

of Advertisement:

Target Group: Stated

Message(s): Implied

Message(s): Technique(s):

ANALYZE THIS AD Product Name: Camel Brief Description of

Advertisement: A woman with short hair, playing pool and winning, smoking a cigarette, dressed nice but not provocative.

Target Group: Women who want to be as good as men.

Stated Message(s):Pleasure to Burn

Implied Message(s): This ad plays on the idea that women are as good as men. Women are as good as men but this ad is a way of playing on the idea of proving it.

Technique(s):Maturity or Sophistication & Fun/Relaxation

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Product Name: Brief

Description of Advertisement:

Target Group: Stated

Message(s): Implied

Message(s): Technique(s):

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ANALYZE THIS ADHTTP://WWW.YOUTUBE.COM/WATCH?V=ASVC_AQSJ2I&FEATURE=RELATED

ANALYZE THIS ADHTTP://WWW.YOUTUBE.COM/WATCH?V=OZ3VNC3XD9G&NR=1&FEATURE=ENDSCREEN

ANALYZE THIS ADHTTP://WWW.YOUTUBE.COM/WATCH?V=HPJAOUJUPUC&FEATURE=RELATED