PowerPoint Presentation

Paola A. Zanzo-SAHLPortfolio of Recent Special Events

Part 1Pages 3- 53 Guggenheim International Gala (2014) Pages 44- 60 Exhibition Openings for the Solom R Guggenheim Museum James Turrell (2013)ZERO (2014)On Kawara (2015)Pages 61- 70 Peggy Guggenheim Collection, Venice Events 2013 and 2015

Part 2Pages 1-9 Museum of Modern Art (MoMA) Party In the Garden (2012)TABLE OF CONTENTS

GUGGENHEIM INTERNATIONAL GALA New York November 5th 2014 & November 6th 2014

EVENT OVERVIEW

The Guggenheim International Gala (GIG) is one of New York Citys signature benefits celebratingthe Museums global vision and initiatives. The evening echoes the Museums mission to mountrenowned exhibitions in architecturally and culturally distinct buildings, as well as acquiring andconserving unparalleled collections of modern and contemporary works of art.

In 2014, the annual benefit event honored Guggenheim exhibition artistsCarrie Mae Weems, Heinz Mack, Otto Piene (in memoriam), Gnther Uecker, and Wang Jianwei.

The evening raised $2.6 million to support of the Solomon R. Guggenheim Foundation, benefiting the Museums general operating fund, helping to make possible the Guggenheims innovative educational programs and the care, study, and exhibition of its unparalleled collections of modern and contemporary works of art.

PRE PARTY EVENT DETAILS

Overview:-The Guggenheim International Gala began with a pre-party on November 5th hosted by the Guggenheims Young Collectors Council (YCC)

- 640 Guests attended excluding VIP- 250 VIP Guests attendedSpecial musical performance in rotunda of the Guggenheim by The xxTargeted Guests:-Focus was on the younger fashion/art crowd-Tickets priced at $250 -VIP access for guests of house only invited by Dior, GIG, or The xx (no ticket price)

Timeline:9:00pm: Party began with opening DJ- Nic Tasker and Jon Rust 10:00pm: Musical performance by The xx*Guest performances by: Caroline Polschak, Etienne Charles and Patrick Wimberly 10:45pm: Party closed out with DJ Nic Tasker and Jon Rust12:00am: Event concluded

2014 GUGGENHEIM INTERNATIONAL GALA PRE PARTY EVITE

2014 GUGGENHEIM INTERNATIONAL GALA PRE PARTY

UK2014 GUGGENHEIM INTERNATIONAL GALA PRE PARTY

UKRED CARPET ARRIVALS

Marion CotillardCamilla Belle

Zoe Kravitz

UKRED CARPET ARRIVALSCamille RoweCaroline IssaChiara Mastroianni

GUESTS DRESSED IN DIORIrina Liss, Hanne Gaby Odiele, Kaitlin Aas, Diana Moldovan

UKRED CARPET ARRIVALSA$AP RockyBrad GoreskiOlivier Sim, Jamie Smith

GALA DINNER EVENT DETAILS

Overview:- The Guggenheim International Gala concluded with a dinner in honor of artists Carrie Mae Weems, Heinz Mack, Otto Piene (in memoriam), Gnther Uecker, and Wang Jianwei- A seated dinner for 310 guests (tables of 10 and 12)- Dinner on the Rotunda floor- Auction was held off site at SothebysTargeted Guests:- Attendees included an international mix of artists, museum Trustees, VIPs from the art,fashion, and finance worlds

- Tables to the dinner ranged from $75,000 to $30,000, with individual tickets beginning at $3,000

Timeline:7:00pm: Cocktails and viewing of Zero8:00pm: Dinner in the rotunda of the Guggenheim10:00pm: Event concluded

UKDINNER INVITATION

UK2014 GUGGENHEIM INTERNATIONAL GALA DINNER

UK2014 GUGGENHEIM INTERNATIONAL GALA DINNER

UKRED CARPET ARRIVALSCamilla BelleLeelee SobieskiZoe Kravitz

UKAnna WintourCamille RoweCaroline Issa

RED CARPET ARRIVALS

UKCarrie Mae WeemsChiara MastroianniElisabeth von Thurn und Taxis

RED CARPET ARRIVALS

PRESS COVERAGE OF GUGGENHEIM INTERNATIONAL GALA 2014PRE PARTY AND GALA DINNER

WWD.COMJuly 24, 2014

STYLE.COM November 5, 2014

http://www.style.com/trends/industry/2014/xx-guggenheim-pre-partyPlease find URL below to view video

WWDNovember 10, 2014

WALL STREET JOURNALNovember 9, 2014

WWD.COM November 6, 2014

NEW YORK TIMES November 9, 2014

NEW YORK TIMES November 16, 2014

WSJ.COM November 7, 2014

WMAGAZINE.COM November 6, 2014

INTERVIEWMAGAZINE.COM November 7, 2014

TMAGAZINE.COMNovember 4, 2014

http://tmagazine.blogs.nytimes.com/2014/11/04/otto-piene-white-balloon-guggenheim-dior/?_r=0Please find URL below to view video

NEW YORK MAGAZINEDecember 1, 2014

NEW YORK MAGAZINEDecember 1, 2014

NEW YORK MAGAZINEDecember 1, 2014

NYPOST.COMNovember 7, 2014

REFINERY29.COM November 21, 2014

REFINERY29.COM November 21, 2014

BLOOMBERG.COM November 7, 2014

DIORMAG.COM

UKDIORMAG.COM

UKDIORMAG.COM

PRESS COVERAGE OF MR. TOLEDANO TRUSTEE

WWD.COM October 28, 2014

WWD October 28, 2014

FASHIONWEEKDAILY.COM October 28, 2014

ARTNETCOM November 5, 2014

ARTMEDIAAGENCY.COM November 5, 2014

SOCIAL MEDIA

SOCIAL INITIATIVESCreation and promotion of the hashtag for the event: #GIG2014The event currently had 1 003 photos using the #GIG2014 hashtag

Collaboration with CFDA Instagram award winner 2014 Patrick Janelle (@aguynamedpatrick) to produce the content

Collaboration with magazines on social media

Installation of InstaPrints machines to print images from Instagram posted with the hashtag #GIG2014

Installation of a GIF booth (PHHHOTO)

213 GIFs created

PHHHOTO GALLERYINSTAPRINTS GALLERY

More than 7 millions reach on Instagram315 images printed during the night with the hashtag #GIG2014 (printed live with the InstaPrints machines)203 260 likes during the night for the 315 images printed1 911 comments during the night on the 315 images printed

InstaPrints never reached this level of engagement before.

SOCIAL INITIATIVESINSTAPRINTS FEEDBACK

All the post were featured with the #GIG2014 Hashtag

*Note: These are only two of the many pictures feature of the Gala on their the Guggenheim Instagram page.177,219 Followers

GUGGENHEIM INSTAGRAM

Images produced and posted live by @guynamedpatrick (CFDA Instagram award winner 2014)

268 600 total likes

INSTAGRAM/DIOR

2,942,599 Followers for Vogue USThe Photo has 31.7K Likes

SOCIAL COLLABORATIONS540,878 Followers for W magazineThe photo has 3,055 Likes

SOLOMON R GUGGENHEIM MUSEUMEXHIBITION OPENNING EVENTS, New York: 2013- 2015

OVERVIEW OF EVENTS

Committed to innovation, the Solomon R. Guggenheim Foundation collects, preserves and interprets modern and contemporary art, and explores ideas across cultures through dynamic curatorial and educational initiatives and collaborations. With its constellation of architecturally and culturally distinct museums, exhibitions, publications, and digital platforms, the foundation engages both local and global audiences.

The Solomon R. Guggenheim Museum exhibition opening events celebrate their artists, lenders and donors. The celebrations take place in the architecturally and culturally distinct Frank Llloyd Wright building at 1071 Fifth Avenue on New York Citys Museum Mile. The event formats range from intimate lunches for up to 86 guests, seated dinners for up to 150 guests and evening receptions for over 1000 guests.

INVITATION SAMPLES

James Turrell luncheon June 2013

James Turrell luncheon and private view June 2013

James Turrell evening reception June 2013

ZERO seated dinner October 2014

On Kawara: Silence February 2015

Peggy Guggenheim CollectionBienalle 2013 and 2015 Events

OVERVIEW OF EVENTS

Since 1980, the Peggy Guggenheim Collection has been managed by the Solomon R. Guggenheim Foundation, to which Peggy Guggenheim had given her palazzo and collection during her lifetime. During the 2013 and 2015 Venice Biennale two events were produced with distinctively different agendas. In 2013, there was a dinner to honor the parents of Michael Shulhof who serves both on the Board of Trustees of the Solomon R Guggenheim Museum and the advisory board of the Peggy Guggenheim Collection. Mr. Schulhofs had honored his parents and bequethed the bulk of their art collection to the Peggy Guggenheim Collection. The seated dinner celebrated this gift. The evening was set in the garden and terrace of the iconic Palazzo Venier dei Leoni, once the home of Peggy Guggenheim where the Schulhof Collection was on view. Established in 2012 the

Established in 2012 the Guggenheim UBS MAP Art Initiative is a three phase is a cross-cultural collaboration in support of art, artists, and curatorial talent from three regions: South and Southeast Asia, Latin America, and the Middle East and North Africa. The 2015 event in Venice was a celebration meant to promote the initiative and engage the art world. audience attending the Biennale.

GUESTS ATTENDING SCHULHOF DINNER(2013)Jennifer and Victoria StockmanRobert and Christina Baker

Peggy Guggenheim Collection garden and terrace FLOORPLAN: SCHULHOF DINNER (2013)

Hannelore and Rudolph Schulhof in their Kings Point residence, 1969

MENU CARD: SCHULHOF DINNER (2013)

The Solomon R. Guggenheim Foundation and UBS celebrate the 56th Venice BiennaleRoof Terrace Reception at the Peggy Guggenheim CollectionThursday, May 7, 2015

ELECTRONIC INVITATION

GUEST TRANSPORTATIONGuests were escorted to and from the Peggy Guggenheim Collection by water taxis from 6:30-10:30pm

DCOR

The large, white umbrellas on the terrace

Soft white, cordless LED lamps, with faceted mirror bases, placed on low tables turned at dusk making a slow reveal .

Containers filled with orchids, floating candle placed throughout the terrace

GIFT BAGAll guests received an Artsy tote bag with Artsy promotional materials, a Peggy Guggenheim Collection catalogue, and UBSs Planet Art branded battery charger.