guest blogging & outreach
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Guest Blogging & OutreachRichard Protheroe - Content Marketing Executive
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Who does this benefit? People who..1. Want to blog, but don’t have the time
2. Understand the benefits of guest blogging, but don’t know what to write about
3. Can’t afford to employ a marketing department
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Benefits of Guest Blogging
1. Exposure
2. Credibility
3. Inbound Links (Referral traffic, boost organic search ranking)
4. Social Media Growth
5. Networking (reciprocal posting)
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Guest Blogging Opportunities
1. Google searches - keyword + inurl:blog, keyword + “guest post”
2. Popular guest bloggers - guest post by Tucker Schreiber
3. Competitor backlinks - Moz, monitor backlinks
4. Twitter - guest post
5. Citation Labs - Link prospector
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Buzzstream
1. Research influencers
2. Manage your relationships
3. Conduct outreach
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Creating a list
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Setting tags and assigning
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Starting outreach
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A/B testing emails
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Setting reminders and using merge tags
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Reminders & Notifications
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Secured 7 Magento Guest Posts in one day
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Buzzsumo
1. Identify popular content
2. View sharers of content
3. Find influencers
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Sorting articles by most shared
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View sharers of articles
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Using Buzzstream & Buzzsumo together
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Influencers
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June 2015
July 2015
Shares on our blog before & after Buzzsumo
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Buzzsumo other features..
1. Trending Now - Top news stories by sector
2. Content Analysis - Keyword shares by network and content type
3. Domain Comparison - Avg shares by network and content type
4. Top Authors - Author engagement & published article (top plan)
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£65 / month
£18.95 / month