guerrilla projections webinar

8/9/2019 Guerrilla Projections Webinar

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Presented by Attack! Event Staffing, Field Support & Guerrilla Services

GUERRILLA PROJECTIONSGUERRILLA PROJECTIONS



Brief Introduction

to

Attack!



Attack! is a field marketing agency, partnering with agencies toprovide staffing resources, promotional support, logistics, andfulfillment focused on developing successful brand experiences.

Attack! is a field marketing agency, partnering with agencies toprovide staffing resources, promotional support, logistics, andfulfillment focused on developing successful brand experiences.

At the core of our success is turn-key field marketing services,enabling agencies to deliver the best in field marketing, guerrilla andnon-traditional marketing, and out-of-home media.

At the core of our success is turn-key field marketing services,enabling agencies to deliver the best in field marketing, guerrilla andnon-traditional marketing, and out-of-home media.

We have been executing Guerrilla Projections projects for over four years. We are your experts in the field.

We have been executing Guerrilla Projections projects for over four years. We are your experts in the field.



Mobile Billboards of Light. The Brightest Billboards in Town.

Guerrilla Projections as a Marketing ServiceII.

Innovative

Mobile

Interactive

Full Motion Display of Brand Content

Intriguing

Billboard of Lights

1/3 of the Cost of Traditional Billboards

Supports Various Add-Ons



The Evolution of Guerrilla Projections & Options for Execution

III.

THEN: Still images NOW: Full-motion, high quality

sound, interactivity

ENDLESS CHOICESStand alone projections

Added element to an existing execution

Event hosting



INTERACTIVITY

Gaming

Texting/SMS

Driving to Website/Phone #

The Evolution of Guerrilla Projections & Options for ExecutionIII.

Agency: SS+K

Source: http://www.adweek.com/aw/creative/article_display.jsp?vnu_content_id=1003668746

Source: http://www.txtualhealing.com/



INTERACTIVITY Brand Ambassadors

FM Transmissions

Bluetooth Broadcasts

The Evolution of Guerrilla Projections & Options for ExecutionIII.



GREEN DAY

Program Objective: Increase excitement and build

awareness of Green Day·s latest album the week prior to its

release.

Winning Strategy:

Execution focused on areas surrounding Green Day·svarious press stops in NYC

Guerrilla projectionists bounce 20·x30· Green Dayfootage on open building walls in busy areas of the city,while speakers streamed clips from the new album

3,000 posters distributed, 250 stencils sprayed

Case StudiesIV.



Case StudiesIV.

RED BULLS NEW YORK

Program Objective: Increase fan awareness and interest

in the New York Red Bulls· Major League Soccer opener.

Winning Strategy:

Execution focused on high-traffic NYC locations

30·x30· projections

Soccer players supporting the projection on street

5 nights of execution



FHM

Massive projection of FHM·s upcoming ´World·s Sexiest

Womanµ feature

Timed for the exact moment the lights turned off

10 minutes long

One police complaint: projection van was illegallyparked

Not many impressions at scene, but invaluable

impressions via the media (estimated 40 million)

Recent Trends from the FieldIV.

MINI COOPER

Massive projection of MINI·s new model, the Clubman

Executed in Messeturm, Frankfurt

Ran for 3 nights, then was stopped by the city

Projection was approximately 86x118 meters

Agency: Cunning StuntsSource: http://images.businessweek.com/ss/07/02/0209_guerrilla/source/10.htm

Source: http://www.billboardom.com



Illegality (Permission based projections)

Fines

Expensive equipment

Weather

Seasonality

Risks & PitfallsV.

Agency: DeutschSource: http://cityroom.blogs.nytimes.com/2009/03/10/guerrilla-marketing-without-the-headache/



1. Set expectations for size

2. Be aware of your backdrop

3. Ideal loop time: 30 seconds

4. Choose locations wisely (high foot traffic)

5. The higher the lumens, the better

6. 1 location per night is ideal, but select a back-uplocation or two in case you·re asked to move

7. Thursday, Friday, and Saturday are ideal execution

nights

8. Insure all equipment

9. Hire tech-savvy staff

10. Test equipment

Top 10 Helpful TipsVII.

Agency: National Media Services

Source: http://www/nationalmediaservicesinc.com



Questions?Jeffrey Lee

Office: 323-454-4472 ext: 231Email: [email protected]

www.attackmarketing.net

ThankYou!Contact us for more information on Guerrilla

Projections

guerrilla projections webinar

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