1. @dazework

2. UX Research CyberPsychology Psychology Social Psychology Digital Behaviour Human Behaviour Social Behaviour Business & Commercial Products Translate psychology research into user research and then into actionable and practical applications for digital projects Approach Structured ways of working Andrea Lewis, Managing Director - @dazework 3. Doing effective usability testing within the agile development process. Adhering to thorough (UX) research methodologies in rapid process environments. Guerilla Usability Todays talk Andrea Lewis, Managing Director - @dazework 4. Case Study My recent experience + Andrea Lewis, Managing Director - @dazework 5. agile and lean.guerilla user testing. + Constraints Andrea Lewis, Managing Director - @dazework 6. informally formal. vs. informal. Method and approach Andrea Lewis, Managing Director - @dazework 7. Capturing the data an accomplice. to recruit participants. take notes. score/scale. observe/capture. Andrea Lewis, Managing Director - @dazework 8. Capturing the data simple lures. Andrea Lewis, Managing Director - @dazework 9. Capturing the data time sensitive (theirs/yours). Andrea Lewis, Managing Director - @dazework 10. Capturing the data people sensitive. Andrea Lewis, Managing Director - @dazework 11. Making sense of the data calibration (instruments) Andrea Lewis, Managing Director - @dazework 12. Andrea Lewis, Managing Director - @dazework 13. Andrea Lewis, Managing Director - @dazework 14. Playing back the data Quotes Its critical to capture anecdotal evidence and commentary in the form of verbatim quotes when possible. Quotes set the context, underscore authenticity of the respondents, and add colour to the feedback when presenting to the brand/client/business/etc. Andrea Lewis, Managing Director - @dazework 15. Playing back the data Themes Formalise the findings into big-picture issues that gather the information into conceptual blocks and a clear order. These specific themes might have sub- themes and should drill down to formal business recommendations. Andrea Lewis, Managing Director - @dazework 16. Playing back the data Propensity Based on the data collected, provide a likelihood of an issue or behaviour to occur. Given the sample size, guerilla testing may not be statistically significant. However, it is important to provide a frequency of occurrence. Andrea Lewis, Managing Director - @dazework 17. Thank you Keeping in touch @dazework dazework@gmail.com LinkedIn.com/in/andreamlewis Learning more: Suggested reading > Gorlenko & Englefield (2006). Usability error classification: qualitative data analysis for UX practitioners. Andrea Lewis, Managing Director - @dazework 18. Andrea Lewis, Managing Director - @dazework Slide 1: Hello http://www.sxc.hu/profile/hcmlopes (Electrick CMYK) Slide 3: Todays Talk http://www.seton.co.uk/lab-coats-must-be-worn-in-this-area-signs-signs-md031ac.html (Lab coats must be worn) Slide 4: My Recent Experience http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9840407/BandQ-owner-Kingfisher-puts-Irish-arm-into-rescue- process.html (shot of building) http://www.diy.com/diy/jsp/corporate/content/careers/our_roles/stores.jsp (customer service) http://www.diy.com (screenshot of website) Slide 5: Constraints http://silverbackapp.com (Gorilla with clipboard logo) http://www.hackerchick.com/2012/01/agile-vs-lean-yeah-yeah-whats-the-difference.html (Olive Oyl) http://amberkenneson.blogspot.co.uk/2010/04/circus-contortionist-color.html (Contortionist by Amber Kenneson) Slide 6: Method and Approach http://the-birds-of-kent.blogspot.co.uk/2010/06/lowland-gorilla.html (gorilla) http://joven-comunista.webnode.es/album/fotogaleria/a25463che-guevara-poster-comandante-hasta-la-victoria-siempre-by-kinki-gz- galiza-ceive-jpg1/ (El Che) Slide 7: Capturing the Data - An Accomplice http://www.hollywood.com/news/movies/38447425/bonnie-and-clyde-on-netflix-how-desperation-colors-our-definition-of- hero?page=all (Bonnie and Clyde, Warner Bros Pictures) Slide 8: Capturing the Data - Simple Lures http://www.worldfishingnetwork.com/users/wfn/blog/how-trying-new-lures-can-help-you-catch-more-fish-251584.aspx (lures) Slide 9: Capturing the Data - Time Sensitive http://thefuturebuzz.com/2013/02/20/everyone-finally-realizing-every-company-is-a-media-company (clocks - Shutterstock) Slide 10: Capturing the Data People Sensitive http://insidetrekker.blogspot.co.uk/2009/07/spock-as-sex-symbol.html (Spock, CBS Studios, Inc.) Slide 11: Making Sense of the Data Calibration http://www.retonthenet.co.uk/vintage-white-enamel-avery-england-sweet-shop-weighing-scales-with-brass-bell-weights-circa-1950s- 1962-p.asp (scales) Image and photo credits