guerilla tactics in crowdsourcing

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Lightning-fast Guerilla tactics in crowdsourcing Sharon McNary Public Insight Journalist KPCC So Calif. Public Radio

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Sharon McNary, Public Insight Analyst for KPCC, explains how you can create a DIY version of a Public Insight Network. Read more at http://www.reportingonhealth.org/blogs/2011/08/26/power-public-insight-network-and-do-it-yourself-way-crowdsource

TRANSCRIPT

Page 1: Guerilla Tactics in Crowdsourcing

Lightning-fastGuerilla tactics in

crowdsourcing

Sharon McNary

Public Insight Journalist

KPCC So Calif. Public Radio

Page 2: Guerilla Tactics in Crowdsourcing

Start with a Google Form• Search “Google Forms” for the how-to

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Google Docs=>Create new=>Form

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Write your questions

• Always include sortable base questions: First name, Last name, e-mail address, city, zip, state, phone

• Topic questions take various formats, multi-choice, radio button, checkbox, short or long text, etc.

• Here’s a stripped-down sample:

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Here’s the real one on KPCC.org

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Ask different types of non-leading questions, bias-free, seeking experiences.

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Click submit, you get thanked, and the responses show up on a Google spreadsheet in your Google Docs.

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Grab the link and shorten it (bit.ly shown below)

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Get your link out there

• On your website in many places

• Hyperlinked within related stories

• In e-mails to relevant sources

• Call-outs on radio, TV

• To bloggers and gatekeepers who know the sources you want to know.

• In-person outreach

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Whats next?

• Thank responders

• Ask follow-up questions

• Sift the material, store it, search it.

• Identify your story

• Report it out – remember these are just anecdotal tips.

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And on to the next story: