1. Put your signup form in an EASY-TO-FIND place on your website.

Oddly enough, more than 80% of all websites are either missing lead capture forms, or have them placed in areas that are difficult, if not impossible to find.

We suggest either placing your opt-in form at the very top or the very bottom of your web page.

2. Only ask for information that’s imperative to your sales process.

Most people who see long forms will instantly go on high-alert making it difficult to get them to enter their information into your website, or even stay on your website. Keep it basic, and you’ll see your conversions go way up!

3. Make sure the user knows WHY you are requesting their information.

Prospects that fill forms out for the sake of filling forms out are typically poor on sales conver-sions. Make sure you have given a clear purpose for requiring information from your website visitors.

4. Get rid of unnecessary technologies in your signup form.

Unless you have a high traffic and established website that’s constantly victim to spamming, it’s wise to remove word verification technologies from your signup forms. In 99.9% of all tests, users who do not get the answer correct in the first try typically give up completing forms with captcha.

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