guangzhou international travel fair 2017 · joyway 2016 joint road show of africa and middle east...

Guangzhou International Travel Fair 2017Date: February 23-25, 2017

Venue: C Area, China Import and Export Fair Complex

Date & Venue

Guangzhou International Travel Fair (GITF)Guangzhou International Travel Fair (GITF)

Date: 23 - 25 Feb., 2017

Venue: Area C China Import and Export Fair ComplexVenue: Area C, China Import and Export Fair Complex

Exhibiting: International Travel & M.I.C.E. Local Travel Agent

Domestic Travel Recreational Vehicle (RV), Yacht & Outdoor Equipment

Global Fairs. Global Business.

About GITF

M I C EM.I.C.E

Outbound Travel

InboundTravel

B2B FairSince 1993

Forecast 2017• ≥ 980 exhibitors• ≥ 800 hosted buyers• ≥ 800 hosted buyers• ≥ 24,000 business meetings


Exhibiting Category

Tourist Board / Event & Conference

Bureau / Tourism Alliance

Airline Company / Airline Alliance /

Air AgentHotel / Hotel Group / Resort / SPA Resort

Cruise / Yacht & Yacht Club Golf & Golf Club

Scenic Spot / Theme Park Driving Tour Club Personalized Tour Theme Tour On-line Reservation

Travel OperatorDestination

Management Event & Conference Incentive Travel Car RentalTravel Operator Management Company Management Incentive Travel Car Rental

InvestmentFinancial Product for Tourism

Investment Migration / Study

AbroadTourism Real Estate City Planning /

Landscape Design IT Service for Travel

Industry


Overview for China Tourism

120.00

135.42132.41 129.08 128.49

133.80

12 000

14,000

16,000

Chinese Outbound Tourist 2015

*The world’s top tourist source market

Outbound Inbound

Chinese Outbound and Inbound Tourists (unit: million)

70.2583.18

98.19109.00

120.00

4,000

6,000

8,000

10,000

12,000p

Chinese Inbound Tourist 2015

0

2,000

,

2011 2012 2013 2014 2015

Chinese Tourist Overseas Spending 2015

128 70164.80

229.00

150.0

200.0

250.0

Chinese Tourist Overseas Spending (unit: billion USD)

*World’s No.172.60

102.00128.70

0.0

50.0

100.0

2011 2012 2013 2014 2015


*Source: National Bureau of Statistics of China, UNWTO

Tourism for China’s Top 3 Cities 2015

BEIJING

• Outbound：5.33 million

SHANGHAI

• Outbound：3.83 million

GUANGZHOU

• Outbound：2.46 millionOutbound：5.33 million

• Inbound： 4.20 million

Outbound：3.83 million


Outbound：2.46 million


*Unit: people*Notice: the tourist figure of outbound did not include FIT*Source: Beijing Municipal Commission of Tourism Development

Shanghai Municipal Tourism Administrative Commission Tourism Administration of Guangzhou Municipality


Location

Why Guangzhou?

International FlightLocation• >130 International Flights

• Direct flights to over 60

• Closed to HK & Macau

• The 3rd largest city in China

• One of the starting ports of

International Flight

overseas destinations• One of the starting ports of

Maritime Silk Road

Consumption Potential (2015)

• 72 Hours Visa-free Transit at

Guangzhou Airport

• One-Belt and One-Road Strategy

With the largest number and fastest growth rate ofmultimillionaires, Guangdongwas viewed as the richest province of China. As its capital city GuangzhouAs its capital city, Guangzhou also plays a positive role: • 57,200 multimillionaires

• growth rate got to 23.8%

* S G h B i I t ti l Ai t T i Ad i i t ti f G h M i i lit H R h I tit t 2015


* Source: Guangzhou Baiyun International Airport , Tourism Administration of Guangzhou Municipality, Hurun Research Institute 2015

Business Opportunities

Hi h lit BHigh-quality BuyersHigh-quality hosted buyers bring you the best return on High-quality BuyersHigh-quality hosted buyers bring you the best return on investment.

Efficient Business MeetingsgPre-scheduled appointment system (PSA) and match making meetings secure your effective meeting schedule and precise client search.

Efficient Business MeetingsNetworking Functions

Networking FunctionsCreate a pleasant and relaxing atmosphere for you to seize more business opportunities.


High-Quality Buyers

Qualification of BuyersQualification of Buyers VIP ReceptionVIP ReceptionObligation of BuyersObligation of BuyersQualification of Buyers Qualification of Buyers Decision-makers from:

Leisure travel

Incentive travel

VIP ReceptionVIP Reception Free round trip flight

Free accommodation

Free pick up service

Obligation of BuyersObligation of Buyers At least 15 meeting appointments

daily

At least 2 exhibitor presentations

· Theme tour

· Event planning

· Conference & exhibition

p p

Tea-break in buyer lounge

Priority to networking functions

Pre-scheduled appointment

or forums daily

Take part in all necessary social

events

Meeting diary supervised by· Business travel management

High-end & personalized tour

(PSA) system account to

manage meeting diary

Meeting diary supervised by

organizer and exhibitors


Efficient Business Meetings

Pre-scheduled Appointment System (PSA)

PSA assists exhibitors and buyers to get well preparation in advance of the fair to achieveoptimal results.

ViewInformation

ViewInformation

Send out & Receive Meeting

Requests

Send out & Receive Meeting

RequestsRequestsRequests

Exhibitors Buyers

Confirm Meeting Time

Confirm Meeting Time

Reserve Seats for

Concurrent Events

Reserve Seats for

Concurrent EventsEventsEvents


Efficient Business Meetings

Match Making Meeting

GITF organizer will arrange on-site matchmaking meeting at fair ground to assist our buyers and exhibitors to target their right clients and build up business contacts.

Date： 23 Feb., 2017Time : 11:45-12:30Venue： Conference roomParticipants: Exhibitors and hosted buyers

Buyers ill th i th Exhibitors will have free time toBuyers will gather in the conference room to meet and talk with exhibitors.

Exhibitors will have free time to approach all attended buyers.


Networking Functions

Presentation & Forum- Exhibitor Presentation- Forum of Tourism Industry

Networking F ti

Social Networking- Buyer Night & Award Ceremony

City Tour- City Tour

Scenic Spot VisitFunctions - Scenic Spot Visit


2016 Review

Exhibitors 28,600 sqm

956 exhibitors

Buyer & Trade Visitor 45 exhibiting countries & regions

780 hosted buyers, 44% of them is new hosted buyers

Business Meeting

28,863 trade visitors

23,468 business meetings during the fair, among them

Presentation

69.21% meetings pre-confirmed through PSA System

30.79% meetings finished onsite

26 exhibitor presentations & 1 match making meeting

2,486 audiences


Buyer Analysis – Sorted by Area

North America2.05% Asia

74 87%

Europe14.35%

74.87%

Africa 3.07%

Oceania2.08%

South America3.58%

Overseas30.56%

China

Northern China 5.19%

Eastern China 2.38%China69.44% Southern China

89.74%Central China 1.96%

Western China 0.73%


Buyer Analysis – Sorted by Sector

17%

Travel Agencies

High-end & Personalized Tour

Operators

17%

28%51%

M.I.C.E.Organizers

Business Travel Management

4%

OrganizersgFrom Top

Corporations


Partner Country of 2016- Sri Lanka

Sri Lanka, as the partner country, together with 32 local

businesses covering an exhibiting area of 162 sqm and the

seminar “Sri Lanka: One Island Thousand Treasures” madeseminar Sri Lanka: One Island, Thousand Treasures made

a high-profile appearance in GITF2016.

Exhibitors of Sri Lanka PavilionExhibitors of Sri Lanka Pavilion


Opening Ceremony 2016

VIP Lounge in Hall 16.2 25th Feb., 2016

VIPs of GITF2016 Opening CeremonyVIPs of GITF2016 Opening Ceremony

• 31 consulate representatives from 25 countries

• 4 honored guests to launch opening ceremony

- Mr. Li Jianping

Director General of Asian Tourism Exchange Center,

China National Tourist Hong Kong Office

M Zh Li- Mr. Zhu Li

Director General of Guangzhou Tourism Bureau

- Mr. Mark Schloesser,

Vice President Commissioner of

Deutsche Messe – Venue Operations

- Mr. Paddy Withana

Chairman of the Sri Lanka Tourism Promotion Bureau


Onsite Match-making Meeting 2016

VIP Lounge of Hall 16.225th Feb., 2016

On-site matchmaking meeting assists

our buyers and exhibitors to target

their right clients and build uptheir right clients and build up

business contacts


Onsite Seminar 2016

Agenda

F b 24th 2016（2 i ）Feb. 24th, 2016（2 sessions）

“Get to Know India” Tourism Seminar Tourism Seminar of Tsinghai Province

Feb. 25th, 2016（14 sessions）

2016 Olympics year of Brazil and New Powers Nepal Back on Top of the World Tourism Seminar of Shanglinto Promote Latin-America Tourism Presentation ( 2 sections)

Joyway 2016 Joint Road Show of Africa and Middle East Tourism Seminar of Italy Tourism Road Show of USA

Guangzhou International Travel Development Forum ——New Trend of M.I.C.E.

Tourism Seminar of Wuhan One Island, Thousand Treasure

Th P d t P ti C f f V T l “Lif i G h ” T i S i “ T G id & I t t “ S it FThe Product Promotion Conference of Venus Travel “Life in Guangzhou” Tourism Seminar “ Tour Guide & Internet “ Summit Forum

Establishment Ceremony of China Automobile Federation

Feb. 26th, 2016 (10 sessions)

YLT New Product LaunchesValue added Service for Intelligent System of Scenic Spot

Tour Guide Recruitment Meeting(2 sections)

Mexico, World Heritage: Colonial Cities and Natural Wonders——Value-added Service for Intelligent System of Scenic Spot (2 sections) Colonial Cities and Natural Wonders

Southern Metropolis Tourism Brand Promotion and “ The Vote of 2016 Cantonese’s Favorite Travel Destination and Brand” Conference

The Press Conference of QingyuanTourism

Tourism Seminar of Bijie

Joint Road Show of Guangzhou Travel, CCTV Online Travel and Mlx.com

Tourism Seminar of TPO Member Cities 2016

《Viaggio in Italia tra Moda e Luoghi Storici 》 new product launches


Buyer Night 2016

W Guangzhou / 25th Feb., 2016W Guangzhou / 25 Feb., 2016

As one of the most important events, Buyer Night provide a complementary platformfor our buyers and exhibitors for networking.

Award at Buyer Night 2016

• The Best Promoting Organization

• The Most Popular Hotel Brand

• The Most Popular Airlines

• The Most Popular Scenery

Th M t P l D ti ti• The Most Popular Destination

• The Best Online Reservation

Service Provider

• The Most Popular Travel Agent

• Innovation of Industry


Exhibitors of 2016 (Partial)


Buyers of 2016 (Partial)Buyers in Chinay• GUILIN OVERSEAS TOURIST CORPORATION

• DMICE (BEIJING) INTERNATIONAL TRAVEL SERVICE L.L.C.

• CHONGQING YANGTZE INTERNATIONAL TRAVEL SERVICE

• SHENZHEN JL CONFERENCE EXHIBITION SERVICE CO.,LTD

• CHINA INTERNATIONAL TRAVEL SERVICE HAINAN PROVINCE

• CHONG QING ROMANTIC HOLIDAY INTERNATIONAL SERVICE

• CHINA NATIONAL SCIENTIFIC INSTRUMENTS & NATIONAL CORPORATION

• EASY-TRIP (BEIJING) INTERNATIONAL BUSINESS & M.I.C.E. SERVICES CO., LTD

……

Overseas Buyers• AVENIDA TRAVEL

• BEMYGUEST PTE LTD

• ORIENTOURS CO., LTD

• NEW WAY TRAVEL CO LTD

• ETERNAL EAST TOURS CO., LTD.

• GLOBAL EVENT MANAGERS,LLC USA

• CARNATION TRAVEL SERVICES PVT.LTD


……

Promotion of 2016

Show Daily 30,000 hard copies distribution at fair ground

202,395 soft copies were sent by email during the fair

Show Daily 30,000 hard copies distribution at fair ground

202,395 soft copies were sent by email during the fair

E-newsletter 67,465 recipients

Covering potential exhibitors buyers & media

Media Partners 168 media partners across China (including CCTV) for

Covering potential exhibitors, buyers & media

168 media partners across China (including CCTV) for

for pre-show & post-show promotion

Social Media (WeChat & Microblog)Social Media (WeChat & Microblog) Official Wechat offers new functions of visitors’ pre-registration

and onsite registration. Keep updating news of GITF and tourist industry Help to interact with tourist trade and public


Media of 2016 (Partial)


Exhibitors Talk about GITF2016Chen DechaoJiuxiang Moon Lake Chen Ying J ki L tJiuxiang Moon Lake Recreation Area

Q: What is your topic of travel promotion in 2016?

Chen YingHengda Hotels & Resorts

Q: What are the theme and emphasis on promotion of your company this year?

Jackie Lastras

Methabook

Q: What are the emphases on promotion of your company in 2016?

A: Our topic of travel promotion in 2016 is “Cool Water•Happy Life”. The highlights will be the tourist service information center, theme conference hotel, science demonstration exhibition areas for water conservancy, Jiushi’aCulture Landscape Area, Lin Yin Zhai Leisure

y y y

A: We will make active and syntheticadjustment on marketing strategy in 2016. We will mainly focus on conferences of private sectors and foreign companies,intermediary development business

A: Approximately 80% of traveler bookings are to city destinations, and that is one of our areas of expertise, and one in which we keep improving every day.

y p y

Culture Landscape Area, Lin Yin Zhai Leisure Entertainment Area, Da Duichong Extreme Sports Area, etc.

intermediary development, businessdinners, weddings, birthday parties and so on.

Betty IchanKenya Tourism Board

Yu LanHongkong Tourism Board

Marcus BernhardtEuropcar Group

Q: What are your promotion plans for 2016?

A: The market is changing fast, with new products consistently replacing old ones.These are the global trends of travel

Q: What are the emphases on promotion of your company in 2016?

A: Europcar puts a lot of efforts into h i it t

Q: What are the focus of your promotion?

A: In order to increase people's awareness of traveling in Kenya, correcting the idea that K i l f t i f ti K

y

These are the global trends of travel development. We have proposed a plan for new tourism product development since three years ago, aiming to encourage the industry to exploit more tourism products with local features.

enhancing its customer service, providing road signs guidebooks as well as law enforcement regulations information, travel agents guides, Chinese GPS so our customers can take the most of their driving

Kenya is only for a certain of time, Kenya Ministry of Tourism will cooperate with mass medium, suppliers, distributors and travel agencies like to organize a series of activities to promote our traveling products.


gexperience.

Buyers Talk about GITF2016Gan Jin Zhao Yun

Q: What's your goal for purchasing this year? Q: Which category of tourism products is your

Wuhan Tourism Development & Investment Swan InternationalTravel Service

Zhao YunBeijing HuantaoInformation &Technology Co.,Ltd

Q: What’s your expectation of GITF 2016?

Zhang MengmengCITIC International Travel Co.,Ltd Jinan branch

A: The "One Belt, One Road" initiatives carried out by President Xi Jinping has brought new market, new experience and new chances to the countries along the Belt and Road. We hope to get in touch with some suppliers and

focus?

A: We hope to collect information such as discounted tourism products and promotions of travel agencies in GITF. Our target is tourism products in Australia New

y p

A: We hope to be in touch with more elites and scenic spots, hotels and airlines in this international fair and to know more about industry regulation and operation moodshope to get in touch with some suppliers and

resources from these countries. tourism products in Australia, New Zealand, Europe and America. We will pay our attention to small tourism products as well.

Zhang PengboSOL D‘OR S A

industry regulation and operation moods, which can be really helpful to our development in the future.

Tang ZhaoBeMyGuest

Teresa SansSOL D'OR S.A.

Q: What’s the theme of your company’s tourism promotion this year?

Q: Have you ever participated in GITF? What impressed you most?

g gShan Dong Travel AgencyS.A.

Q: What’s you focus of the GITF 2016？

A: We will focus more on the tourists who

yTravel Agency

A: In this year’s tourism exhibition, we will focus more on chartered planes project and we are looking forward to cooperate with more high-end customized project. After years of development, our position gradually point to high end customers

A: My first time to participate in GITF. I come from Barcelona and hope to find some travel products of not so well-known Chinese cities. Our customers like cities with fewer tourists and I have really found some favorable products. I will still take part in GITF next year

are suitable for short-term visits such as one-day tour or half-day tour, concern more on the local tourism items, tickets which are newly released by special theme parks and trendy products suitable for the young generation


high-end customers.will still take part in GITF next year. generation.

Pricing of 2017

Shell Scheme Min. Size : 9sqm

Price: RMB 28 600 / 9sqm + 6%VAT

Raw Space

Price: RMB 28,600 / 9sqm + 6%VAT

Raw Space Min. Size: 18sqm

Price: RMB 3,080 / sqm + 6%VAT

Seminar（Price for exhibitor only）

Seminar of Feb. 23rd : RMB 8,800/ session + 6%VAT

Seminar of Feb. 24th : RMB 8,400/ session + 6%VAT


Contacts

Exhibition, Advertising, Sponsorship Hosted Buyer Program & Media Cooperation

Mr. Terry WangTel: +86-20-86266696 ext. 8003Fax: +86-20-86266690Email: [email protected]

Ms. Clair Su Tel: +86-20-86266696 ext. 8005 Fax: +86-20-86266690 Email: [email protected]

Ms. Laura LiuTel: +86-20-86266696 ext. 8001Fax: +86-20-86266690Email: [email protected]

有关GITF最新动态，请关注GITF官方微博，微信和官方网站

www.gitf.com.cn

Ms. Iris HanTel: +86-20-86266696 ext. 8008Fax: +86-20-86266690Email: [email protected]


Gallery of 2016


We look forward to welcoming you!g yThank you for your attention.

guangzhou international travel fair 2017 · joyway 2016 joint road show of africa and middle east...

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