gtp investor business plan
TRANSCRIPT
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EGO Solutions
Preliminary Business PlanFor
A Global B2B
Trade Portal
Presented to
MedVentures
September 2010
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TABLE OF CONTENTS
1. EGO Solutions Company Profile1.1 Who is EGO Solutions?1.2 EGO Solutions Corporate Power
1.2.1 Local Alliances1.2.2 International Alliances
1.3 EGO Solutions Flagship Product1.3.1 Tradeegypt.com
2. Tradeegypt.com Achievements2.1 Ranking.com Ranking2.2 Search Engine Optimization Success2.3 Quick Inquiries, Trade Leads& Inquiries Received by Members on Tradeegypt.com
20092.5 Tradeegypt.com 2006 Visitor Statistics2.6 Tradeegypt.com Customer Base August 20062.7 Tradeegypt.com Financials for 20052.8 Tradeegypt.com Online Marketing Success
3. EGO Solutions Services & Revenue Streams
4. The Global Trade Portal B2B Marketplace for the World4.1 Introduction4.2 Current Marketing Situation
4.2.1 Current Market Situation4.2.2 Competitive Situation
4.3 Key Success Factors
5. Overview of the Proposed Global Portal5.1 Marketing Objectives5.2 Marketing Strategy
5.2.1 Target Markets5.2.1 (a) Sectoral Segmentation5.2.1 (b) Geographic & Demographic Segmentation5.2.1 (c) The Marketing Mix Matrix
5.3 Positioning5.4 Range of Available Services5.5 Pricing
5.6 Advertising5.7 Proposed B2B Portal Features5.8 Proposed B2B Portal Infrastructure Requirements
5.8.1 Top Management & Executive Board5.8.2 Middle Management5.8.3 Departmental Structure5.8.4 Infrastructural, Operational, and Marketing Financial Requirements
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1. EGO Solutions Company Profile
1.1 Who is EGO Solutions?
EGO Solutions is an Egyptian Information Technology Solution Provider
engaged in the field of internet solutions and e-marketing. EGO is now serving
more than 3,000 clients in Egypt and over 40,000 overseas providing them
with value rich Internet marketing solutions including Business Content,
Website Development, E-commerce Solutions, Electronic Marketing, and B2B
Marketplaces.
We believe in the importance of using Internet in business, so our mission is
to help maximize the benefits received by our customers from the internet
revolution by starting an online business with professional electronic
marketing to increase their sales and decrease their costs. We have excelled
in this field and now we are confident that we can produce results.
Furthermore, we have a proven track record in this field. During the past five
years, EGO Solutions through its exceptional B2B trade portal,
Tradeegypt.com, has successfully provided the Egyptian business community
with the countrys first full-fledged Business to Business (B2B) Marketplace
which has in a very short period of time dominated a leadership position
among its rivals in the international online arena. EGO Solutions has
developed for Tradeegypt.com a Consortium of Excellence comprising more
than 168 trade facilitation partners in over 85 countries from around the
globe. The powerful design and development capabilities put intoTradeegypt.com coupled with a broad spectrum Global Marketing Campaign
were the primary reasons why we have gained such international recognition.
Our reputation which was based on a track record of success has given us the
opportunity to contribute in the design and development of the websites of
several institutions and associations including, Canada Egypt Business
Council, British Egyptian Business Association, and the Egyptian E-
Government Portal among several others.
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1.2 EGO Solutions Corporate Power
1.2.1 Local Alliances
Our unique and in some cases exclusive governmental alliances in Egypt
include:
Ministry of Foreign Trade & Industry (MFTI)
Industrial Modernization Center (IMC)
Ministry of Communication & Information Technology (MCIT)
Ministry of the State for Administrative Development (MSAD)
Horticultural Export Improvement Association (HEIA)
European Information Correspondence Center (EICC)
British Egyptian Business Association (BEBA)
Good News 4 Financial News (GN4FN)
Egypt Canada Business Council (CEBC)
Egyptian Exporters Association (Expolink)
Egyptian Junior Business Association (EJB)
Al-Alam Al -Youm Newspaper
Foreign Trade Training Center (FTTC)
Egypt Yellow Pages
1.2.2 International Alliances
Although securing those local alliances was an extremely demanding and
exhaustive task, yet EGO Solutions realized that it was only half the mission.
The other half was ensuring much stronger alliances with the major players
within the international marketplace. Consequently, EGO Solutions invested
more than three years in developing international alliances with the best and
strongest trade facilitators worldwide to set up a Consortium of Excellence
which would ensure that our clients products receive a fair chance at
competing effectively, professionally, and efficiently within the global arena.
Today, the Consortium of Excellence comprises more than 168 trade
facilitation companies in over 85 key countries worldwide.
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The EGO Solutions International Marketing Team is constantly working on
developing alliances with strong trade facilitators and service providers in
order to maximize the exposure of our members to the largest number of
possible buyers and importers all over the world.
1.3 EGO Solutions Flagship Product
1.3.1 Tradeegypt.com
Tradeegypt.com acts as a one stop shop for all the needs of the business
community, assisting them to successfully exist within the global
marketplace. In 2004, the size of the transactions which took place within the
various B2B platforms was estimated at US$5.3 trillion and is expected to
reach an astounding US$8.3 trillion by the end of 2010. Tradeegypt.coms
primary objective is to place Egypt among the attractive and accessible
export and sourcing destinations of the World.
Tradeegypt.com is a B2B marketplace built on international standards and
specifications and has become recognized globally as a value-rich platform
where buyers and sellers interact to establish effective business relations. To
date, the Portal is ranked as the 10th largest B2B Marketplace on the World
Wide Web. Tradeegypt.com serves manufacturers, importers, exporters,
suppliers, shippers, and service providers by assisting them in
Finding Buyers and Sellers from around the World
Strategically positioning themselves within the clusters of
prospective counterparts within the global marketplace
Sourcing for production components and raw materials local
& International
Reducing production costs
Reducing shipping cost
Finding shipping companies
Finding trade related service providers
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2. Tradeegypt.com Achievements
Since its launch in February of 2005, Tradeegypt.com has established itself among
the leading B2B marketplaces in the world. Backed by three years of preparation,
benchmarking, research and development, Tradeegypt.com had in less than one
year become ranked as one of the most visited B2B Trade Portals. Below is an
account of the various achievements accomplished by Tradeegypt.com.
2.1 Ranking.com Ranking
Ranking.com calculates the online popularity of the most visited websites andprovides these results free to the World Wide Web. Since 1998 Ranking.com
has performed market research upon a statistically, geographically and
demographically significant number of surfers. By recording these surfers'
website visits, Ranking.com calculates the ranking of the top 900,000
(growing every month) most visited websites and provides the results to
surfers absolutely free! According to Ranking.com, Tradeegypt.com is the
10th most popular B2B Marketplace within its category of
Business/Trade/Directories.
2.2 Search Engine Optimization Success
Research by prominent IT market research firms such as Gartner, shows that
internet surfers solicit the use of search engines for their information needs.
The same studies show that 60% of the users will view the first pages of
results for a given keyword while 40% view the first two pages. This means
that if a website does not appear on the first two pages of the keyword
relevant to their field of business then their website as a marketing tool
becomes useless.
Tradeegypt.com has investing time and money in studying and identifying
the secrets behind search engine optimization and has now achieved a first
two page rank on the major search engines (Yahoo, Google, MSN, etc.) for
more than 12,000 keywords. This is a continuous exercise that needs
dedicated time and constant improvement.
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2.3 Total No. of Quick Inquiries, Trade Leads& InquiriesReceived by Members on Tradeegypt.com 2009
2.4 Total No. Of Trade Leads Posted 2009
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2.4 Tradeegypt.com 2010 Visitor Statistics
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2.5 Tradeegypt.com Customer Base August 2006
Tradeegypt.com has an impressive base of esteemed clients that are
receiving unique, exceptional business related services through the Portal. To
date TE Members are as follows:
Paid Members
Egyptian Paid Subscribers 2,643
Paid Shipping & Freight 97
Export Service Providers 32
Non-Paid Members
Foreign Importers (Free based on industry
Standards)
23,674
Foreign Exporters 13,131
2.6 Tradeegypt.com Financials for 2009
Revenue from Subscriptions of
20093,300,000
Total Expenses in 2009 825,000Net Profit 2,475,000Profit Margin 75%
2.7 Tradeegypt.com Online Marketing Success
Advertising
o Advertising for TE on 168 portals and trade related websites
Affiliations with International Trade Partners
o Established affiliate agreements with major trade portals
Examples: Importers.com, Europages.com,
Tradefeeds.com
Commercial Representation Offices
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o Established communication lines with several CRO around the
world
3. EGO Solutions Services & Revenue Streams
EGO SOLUTIONS offers an assortment of specialized professional services aimed at
assisting Egyptian manufacturers and traders through acting as a one-stop shopfor all their business needs. Our services cover the following areas:
Business to Business Marketplace (www.tradeegypt.com)
Business Content Provider
Specialized Business Studies & Research
Portal Development & Marketing
Search Engine Optimization
Web & Multimedia Development
Online Marketing Campaigns
With this know-how that has been developed and mastered over the past 5 years,
EGO Solutions is now ready to expand into the global arena and become a key
player within the world of online trade services providers. The following pages
provide a description of the Global Trade Portal which will be developed to become
the second largest B2B Marketplace in the world. The financial requirements and
expected revenues are provided.
4. The Global Trade Portal B2B Marketplace for theWorld
4.1 Introduction
In recent years the world has witnessed several economic shocks that have
made it essential to find new and alternative means for establishing global
trading. The Internet revolution has contributed very effectively in providing a
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cost effective solution for reaching international markets. Studies conducted
by specialized internet research firms such as Gartner have showed that
commercial transactions that take place through internet marketplaces have
reached in excess of US$8.3 trillion.
The reason is that B2B Marketplaces offer a wide reaching cost effective
means for international promotion and for finding buyers and sellers from
around the world. It has become an inevitable solution for global businesses
to utilize B2B Marketplaces through which they can facilitate their export
efforts. This model has worked successfully for countries since 1999 and has
proven to be a proficient means for worldwide promotion.
GTP will be built on international standards and specifications in accordance
with the United Nations Standard Products and Services Code (UNSPSC).
4.2 Current Marketing Situation
4.2.1 Current Market Situation
The establishment of a firm international business existence has become a
necessity in the strategic planning of businesses worldwide. Previously, local
markets had absorbed the production of most businesses and were more
profitable than export. In recent years, due to massive economic shocks, and
the rapidly increasing number of international agreements such as the GATT,
the local marketplaces have become extremely weak and exporting became
a matter of life or death especially for manufacturers and producers.
B2B Marketplaces has been developed in order to assist manufacturers and
exporters in effectively developing their export activities by introducing them
to the explosive US$ 8.3 trillion online marketplace.
Considering that this is still to a large extent a new technology, to date there
are a little over 2,000 B2B marketplaces in the world. Some of those are
developed to cater to the needs of specific countries like Tradeegypt.com,
and a few others are global, serving the entire online business community.
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However, one B2B Marketplace stands out in the middle of all such portals
and that is Alibaba.com, a Chinese trade portal that has set the trend and has
become a benchmark against which all B2B Marketplaces measure their
success. Alibaba.com was launched in 1999 and has become the number one
trade portal in the world with over one hundred thousand paid subscribers. In
addition to the large customer base which is primarily due to the national
initiative in China towards export promotion coupled with an explosive
population, Alibaba.com has established its leadership position through a
series of carefully planned, well structured, high impact online and offline
marketing and advertising campaigns. As a result, the portal has become an
attractive, lucrative opportunity to investors from around the World, a factwhich encouraged Yahoo.com to buy a 40% share of the portal in exchange
for Yahoo China; a US$4.0 billion merger.
The rest of the B2B Marketplaces have focused intensively on the IT element
of the portal operation and functionality with less emphasis and budget
allocation to marketing. This to a large extent is due to the fact that in most
of the cases the developers of the portal have an IT background as opposed
to a business or trade expertise.
Nonetheless, the market is far from being saturated and because the
subscription fees range from US$100 to US$ 500 annually on a typical B2B
trade portal, companies tend to widen their range of opportunities through
subscribing to several portals simultaneously.
4.2.2 Competitive Situation
At present, most of the existing attempts to develop a high traffic B2B
Marketplace similar to Alibaba.com have been to say the least unsuccessful.
Alibaba.com remains the leading B2B Marketplace in the World for its
emphasis on marketing, promotion and advertising backed up by solid
financial resources which are essential for the implementation of such high
impact campaigns that deliver high return on investment.
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However, with the appropriate know-how, a well planned marketing
campaign, developed within a sensible business-oriented mentality, and the
required financial resources, creating a B2B Marketplace that establishes a
number two position after Alibaba.com is an objective that is definitely
achievable.
Due to the reasons mentioned within Section 5.2.1, namely, technical rather
than business oriented backgrounds of B2B Marketplace developers, and the
fact that this is still a technology being further explored, it is not expected
that there will be many successful attempts in the near future to meet the
proposed objective of a number two position as the largest B2B Marketplacein the World.
In short, there exists almost no competition to Alibaba.com at this point, and
those that do exist lack the marketing comprehensiveness or the realistic
business needs of global commercial community.
4.3 Key Success Factors
There are several key factors that directly and positively impact the success
of this project. Those factors are:
The business oriented and IT experience and qualifications of
the personnel within the management and staff
The comprehensiveness of the offering based on a scrupulous
analysis of the real needs and requirements of the global
manufacturers/exporter
The know-how in establishing international affiliations which
will provide the portal with:
oDatabases of importers/exporters worldwide
oWide variety of international trade leads
oMulti-posting capabilities
o
Banner exchange for exposure and optimization
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The know-how acquired and formulated by the Operations
Team in developing high return marketing and advertising campaigns
The successful development, deployment, management andoperation of the Tradeegypt.com Portal which provides a solid
foundation for credibility and reliability
The availability of necessary resources would allow the Portal
to take advantage of promotional opportunities and dynamically
implement innovative techniques that maximize the return on
investment of the stakeholders
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5. Overview of the Proposed Global Portal
5.1 Marketing Objectives
The marketing objective of TE covers several areas. Those are as follows:
1. Internet (Online) marketing campaigns
a. Portal launching announcement to the online community
i. search engines
ii. announcement sites
iii. general directoriesiv. geographic sites
v. specific-interest sites
vi. selective sites
b. Issuing a successful press release
i. having newsworthy content
ii. targeting interested editors
iii. matching distribution method with editor preference
iv. properly formatting the release for each method of
distribution
c. Announcing in newsgroups
i. Industry specific newsgroups
ii. General newsgroups
d. Participating in e-mail lists
e. Obtaining links from other websites
i. one-way links to TE
ii. two-way links to TE
f. Purchasing ad banners on other websites
g. Partnerships & Alliances
h. Specialized Subscriptions
i. Search Engine Optimization
j. Google AdWords & Paid Inclusions
k. Yahoo! Advertising & Paid Inclusions
l. Trade Portal Advertisingm. High Traffic Portal Advertising
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n. News Portals Advertising
o. Running on-site events
p. Issuing an e-newsletter
q. Conducting a direct e-marketing campaign
r. Measuring results
2. International Marketing Campaigns Above & Below the Line
a. Media
b. Newspaper
c. Magazines
d. Television
e. Outdoorf. Hotels
g. Convention Centers
h. International Directories Hard Copy
i. Specialized Sector Specific Events
j. Trade Fairs & Exhibitions
k. Embassies and Consulates
5.2 Marketing Strategy
5.2.1 Target Markets
There are several target areas that need to be approached in order to
maximize the effectiveness of the marketing campaign. The marketing
campaign that will be described in details in the following pages will be
executed on specific targets in order to ensure optimum impact as well as
relevance and reliable measurement results. The marketing campaign will be
multi-dimensional addressing several different characteristics and attributes
of our target recipients. The segmentation will be Sectoral, Demographic, and
Geographic.
5.2.1 (a) Sectoral Segmentation
Based on specialized research and analysis of actual figures and capacities,
key sectors within the Global Industry will be identified and selected. Those
key sectors will be selected based on their ability to demonstrate
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competitiveness, conformity to international requirements and reliable
delivery capabilities.
Through our research, both in-house, or with the assistance of international
specialized firms, the most prospective and potential global markets will be
identified for each of the pre-selected key sectors. The Global Marketing
Campaign (GMC) will be executed on those target markets in order to focus
resources and intensify the reach to the audience that demonstrate the most
potential and who would be most interested in receiving the messages within
the GMC.
5.2.1 (b) Geographic & Demographic Segmentation
There are countries with larger business community than others. Those
communities will be studied in order to identify their characteristics and the
level of internet usage in relevance to their daily business operations. Those
countries are: Germany, France, Sweden, Croatia, Bulgaria, Spain, Italia, UK,
Greece
Those countries represent the first target segment based on their
demography in conjunction with their internet usage.
5.2.1 (c) The Marketing Mix Matrix
The marketing mix of the nine components of the GMC will be implemented
within each of the three segments described above according to the needs
and requirements of each individual sector.
A combination of techniques and segments will be designed in order to arrive
at the optimum formula which would maximize the exposure and ensure
visibility as well as cost effective awareness to the largest number of
prospective candidates within the international marketplace. The table below
demonstrates the marketing mix that will be appropriately completed based
on the needs and requirements of each segment.
TARGETED SEGMENTATION
Sectoral Demographic GeographicPartnerships & Alliances
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Specialized Subscriptions Search Engine Submission Search Engine Optimization
Google AdWords & Paid Inclusions Yahoo! Advertising & Paid Inclusions Trade Portal Advertising High Traffic Portal Advertising News Portals Advertising
Furthermore, an inter-segment relationship may be identified based on the
results of research and the study of those segments as well as the practical
feedback from the outcome of the measurements of each phase of the GMC
which would pinpoint specific niche targets for smaller individual campaigns.
5.3 Positioning
The Portal will be positioned as the 2nd largest B2B Marketplace in the World.
Portal positioning is the online equivalent to product positioning in market
and product strategy. We need to relate our website to the benefits offered to
target users, and locate it in relation to its strategic focus on defined benefits
for defined target users. The Portal will be positioned to play towards
strengths and away from weaknesses.
The Global Trade Portal (GTP) Positioning Statement:
Through a vast network of partnerships and alliances coupled with a wide
reach international marketing campaign, GTP offers a non-traditional, user-
friendly and cost-efficient channel for Global Exporters / Manufacturers to
exist and interact within the Global B2B Marketplace to establish trade
relationships with international buyers and suppliers. Unlike other B2B Portals
GTP focuses from a business oriented perspective on the real needs and
problems specific to Exporters / Manufacturers and assists them in
overcoming those hurdles by providing them with realistic, practical solutions
that facilitates the export process / activity and renders them more
competitive within the international marketplace.
5.4 Range of Available Services
The Portal product line will include the following:
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1. Paid Subscriptions for Egyptian Companies
a. Platinum Membership
b. Gold Membership
c. Silver Membership
d. Shipping & Freight Membership
e. Export Service Provider Membership
2. Paid Advertising on the Portal
a. Homepage Banners & Buttons
b. Internal Page Banners & Buttons
c. Text Link Advertising
d. Featured Product, Company, Offer
5.5 Pricing
The pricing strategy for the Portal will take into consideration the awareness
factor and the need to attract the largest number of subscribers during the
first year. Pricing for the international target customers is based on the
market price for similar portals and will be set accordingly. Accordingly, the
price for the service is set at a modest value with a price range for different
categories in order to encourage subscribers by minimizing the financial risk
and accommodating the various financial capabilities of the target market.
The proposed pricing is set as follows:
MembershipCategory
AnnualSubscription
(US$)
Platinum Membership 300Gold Membership 200Paid Subscriptions for ForeignExporters
150
Shipping & Freight Membership 100Export Service Provider Membership 100Importers FREE
5.6 Advertising
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Advertising for the TE services will cover two main components. Those
components are:
Online Advertising
Offline Above & Below the Line Advertising
Advertising Mix
There are several advertising techniques that can be used to reach the
discussion makers within our target segments. Those include both above the
line as well as below the line advertisements. Due to the nature of our
specific industry the main concentration of the advertising budget will bedirected towards online campaigns which in our case would prove more
efficient in terms of cost as well as effectiveness.
Above and below the line campaigns will be used modestly to develop
corporate image and to further emphasize the impact of the more intensive
online advertisements.
The advertising and promotional mix will include the following:
E-mail Campaigns
Mail Campaigns
Services Flyers
Corporate Posters
Corporate Brochures
Multimedia CDs
Newspapers
Airline Magazines
Hotels
Convention Centers
Specialized Sector Specific Events
Trade Fairs & Exhibitions
Giveaways
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5.7 Proposed B2B Portal Features
B2B STANDARD SERVICES & FEATURES GTPInternational B2B Marketplace Standard Structure
Adapted B2B Category Structure According to United NationsStandard Products & Services Code (UNSPSC)
YES
Ability to Post Offers to Sell YES
Ability to Post Offers to Buy Raw Materials YES
Self-Registered Buyers on the Portal YES
Offers to Buy Posted by Non-Egyptian Importers YES
Dynamic Online Product Catalogue (Subscriber Developed
Website with personal URL)
YES
Onsite Directories
Egyptian Exporters Directory YES
Foreign Importers Directory YES
Foreign Raw Materials Suppliers Directory YES
Directory of Shipping Companies YES
Directory of Export Service Providers YES
E-Office Manage YES
Create company Profile YES
Upload/Edit Company Logo YES
Upload/Edit Company Video YES
Post and Manage Trade Leads YES
Receive Inquiries and Offers to Buy Interactively through thePortal
YES
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Build and Edit Online Product Catalogue (Website) YES
Request and Receive Shipping Quotations YES
Inbox For Managing and Communicating with Contacts YES
International Partnership Program YES
Business Center Helpdesk
Assistance in Business Writing Skills YES
Assistance in Translation YES
Receive Trade Alerts from TE Messaging Center RegardingPotential Offers
YES
Online Live Support & Export Helpdesk YES
Telephone & E-mail Support YES
Online Live Support YES
Export Helpdesk YES
Shipping Information Center YES
Exporter Guide YES
Exporter Tools YESResource Library YES
Business Directory YES
Assistance with Fraud Identification YES
Assistance on Participation in International Trade Fairs YES
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5.7 Proposed B2B Portal Features (Continued)
B2B STANDARD SERVICES & FEATURES GTPDistribution of Market and Product Studies and Research YES
Content Verification YES
Portal Training (Online & Physical) YES
Raw Materials Sourcing Studies YES
Business Match Making YES
Marketing Activities
Co-branding agreement with prominent providers YES
Attend trade exhibitions and fairs to indirectly promote ourcustomer base
YES
Organize specialized seminars and workshops YES
Online marketing campaigns YES
Online paid inclusions on search engines such asGoogle and Yahoo
YES
Online paid advertising on high traffic websites andportals
YES
E-mail campaigns to prospective buyers from aroundthe globe
YES
Acquiring of reliable, validated databases of prospectiveimporters and raw material suppliers
YES
5.8 Proposed B2B Portal Infrastructure Requirements
The services offered by GTP to its customers are have been carefully
structured and developed to follow a systematic, scientific implementation
methodology. In order to be able to stand by our claim as a one-stop-shop for
all trader needs and to confirm our policy of providing value while ensuring
continuous improvement, it will be necessary to develop a state of the art
internal organization structure that includes multi-division departments to
cover all the elements required for total quality service.
The Portal will comprise several departments and divisions that are
responsible for the various services that the Portal offers to its subscribers.
Those departments are smoothly run by the following management structure:
5.8.1 Top Management & Executive Board
Managing Director (Chairman)
Director of Marketing & Sales
Director of Operations
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Chief Technical Officer
5.8.2 Middle Management
Marketing Manager
Sales Manager
Public Relations Manager
Verification & Validation Manager
Resource Center Manager
Customer Support Manager
Human Resources Manager Business Development Manager
Legal Department Manager
Finance & Accounting Manager
Research & Development Manager
5.8.3 Departmental Structure
Marketing & Sales Department
o Marketing Division
International & Web Marketing Unit
International Marketing Unit
Market Research Unit
o Sales Division
Online Sales Unit
o Public Relations Division
International PR Unit
Ad Agency Coordination Unit
Operations Department
o Verification & Validation Division
o Quality Assurance Division
o Help Desk And trade consultancy
Information Technology (IT) Department
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o Technical Support & Infrastructure Division (incl. Online
Support)
o Web Administration Division
Web Development Unit
Graphic Design Unit
o Software & Desktop Applications Division
o Security Division
Customer Care Department
o Secretarial & Office Management Division
o Customer Service Division
Human Resources Department
o Recruitment and Personnel Division
o Training & Development Division
Research & Development
Business Development & Strategic Planning Department
Legal Department
Finance & Accounting Department
The GTP Internal Structure will comprise multi-division departments headed
by the Top Management and monitored by the Quality Assurance Officer, a
role which is played by the Director of Marketing & Sales who is a Founding
Partner and a Certified Quality Consultant & Auditor by Quality Austria for the
ISO9001:2000.
5.8.4 Infrastructural, Operational, and Marketing Financial
Requirements
The infrastructure requirements necessary for operation includes hardware,
software, office space and furniture, licenses, connectivity, networks, among
other things. The tables below provide a breakdown of the various
requirements that have been identified based on their necessity for the
smooth operation of the Portal.
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The breakdown of the financial requirements for the infrastructure is as
follows:
Infrastructure Requirements
IT Basic Requirements(Hardware, Software, Licenses, etc.)
Office Requirements
Annual Overheads
Fixed Expenses (Rent, Salaries, etc.)
Variable Expenses
Marketing & Promotional Costs
Online MarketingAbove & Below the Line Marketing
PR
Cost of Operations
Database Acquisition & Compilation
Data Entry
Data Verification & Validation
o Telephone Verification
Local
Internationalo Fax Verification
Local
International
Market Intelligence & Research
o Local
Focus groups
Surveys
Questionnaire Mail-Outs
Market Monitors
o
International Soliciting Studies
Subscriptions to Resource Centers
Periodicals
Newsletters
Information Bureaus
Knowledge Banks
Software Requirements
o Microsoft Windows XP
o Microsoft 2003 Server
o Microsoft Office 2003
o Microsoft Projecto Norton Client
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o Internet Business Promotion Software
o Traffic Monitoring Software
o Statistical Analyzer
o Multi-Posting Administrative Toolo Verification & Validation Admin
o Image Optimizer
o ASP to HTML Converter
o TE Digital Trust Passport Certificate
o Online Dynamic Catalog Builder Application
o Visitor Logging System
o Search Engine Optimization Software
o Search Engine Submission Software
o Fax Campaign Organizer
o E-Mail Shots Organizer
o Rank Optimization Analyzer & Submitter
Required Software Licenses
In order to run this operation according to best business practices and to offer
the level of quality service through this exceptional innovative technique
which is offered by GTP, all positions must be filled with high and medium
caliber personnel who have the qualification and skills to undertake such
responsibilities.
On behalf of EGO Solutions Management I would like to thank you for your
confidence in our professionalism and capabilities and for your interest in our
proposal. I hope that the above proposed project is up to your standard and
expectations.
Thank you for your anticipated cooperation.
Regards,
Hisham Ibrahim Khalil MBA
Managing Director & CEO - Founding Partner
Export Gateway Online (EGO)