gsm presentation (jan 2014)
DESCRIPTION
Detailed GSM Advertising Trend for the month of January with analysis on Television Media Usage by Genre, Day part, Ad Type etc.TRANSCRIPT
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“Cellular (GSM) Analysis” (TV Media)
January , 2014
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Overall Industry TOP 10 Brands / Advertisers Airtime Share.
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cy TOP 10 Brands Overall Industry Airtime Share
Based On Spot TVCs
Ufone
New Arie
l Blue
Telen
or Talk
shaw
k
Liaquat
Hospita
l
Head &
Shoulder
Q Mobile
Noir Z4
Cadbury
Perk
Gulberg Gree
ns Islam
abad
Djuice In
ternet Gai
0
2000
4000
6000
8000
10000
12000
9694
7154 7046 68746287
5374
4585 45274208
3502
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cy TOP 10 Advertisers Overall Industry Airtime Share
Based On Spot TVCs
UNILEVER P&G Qmobile TELENOR NESTLE VoiceTel Ufone RECKITT Kraft Foods Liaquat0
5000
10000
15000
20000
25000
30000
27069
19723
13525 13033
1116410396
9694 9079
7496 6874
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“GSM Industry Details”
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gen
cy GSM Companies Airtime & Share %)
Based On Spot TVCs
TELENOR UFONE MOBILINK WARID CMPAK -
2,000
4,000
6,000
8,000
10,000
12,000
14,000 13,033
9,694
4,998
3,388
2,524
TELENOR39%
UFONE29%
MOBILINK15%
WARID10%
CMPAK8%
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cy Channels Genre Airtime Share
Based On Spot TVCs
Ent. News Music Sports Movies Food0
2000
4000
6000
8000
10000
12000
14000
16000
18000
16053
12045
3333
1598568
41
TELENOR39%
UFONE28%
MOBILINK19%
WARID9%
CMPAK6%
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gen
cy Overall Channels Type comparison of GSM Sector (Air Time In
Minutes)
Based On Spot TVCs Satellite Terrestrial Regional Satellite
0
5000
10000
15000
20000
25000
30000
26915
41632560
TELENOR41%
UFONE26%
MOBILINK13%
WARID12%
CMPAK8%
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gen
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Spot/TVC On Screen Branding Promo Tail Sponsorship Promo Clock Spot0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
39%
52%44%
36%
18%
28%
29%
37%
2% 20%
15%
7%
22%
16%
3%
32%
10%
3%
24% 17%
79%
7.50% 7.69%11.79%
39.95%
CMPAK
WARID
MOBILINK
UFONE
TELENOR
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TELENOR UFONE WARID MOBILINK CMPAK
On Screen Branding 2587.86666666668 1851.96666666693 152.466666666667 369.716666666668 0.833333333333334
Promo Tail 1287.23333333324 44.1500000000001 706.25000000005 651.500000000059 224.100000000001
Sponsorship 511.28333333332 279.633333333334 244.599999999997 228.933333333336 169.033333333337
Promo 120.2 NaN 533.633333333333 20.35 NaN
Clock Spot 106.266666666667 NaN NaN 122.216666666668 151.983333333335
250.0
750.0
1250.0
1750.0
2250.0
2750.0
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gen
cy GSM Companies Comparison by Day Part Split
Based On Spot TVCs
Late Night Morning Time After Noon Evening Time Prime Time Late Prime Time0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
56%
38%47% 49%
31%36%
13%42% 25% 21%
35%18%
8%
8%
11% 18%17%
22%
14%
2% 12% 4% 11%16%
10% 10%6%
9% 7% 9%
CMPAK
WARID
MOBILINK
UFONE
TELENOR
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gen
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Based On Spot TVCs
1st Position 2nd Position 3rd Position Last Position Others Second Last Position Third Last Position0%
10%
20%
30%
40%
50%
60%
70%
50% 51%48%
58%
43%
47% 46%
25%
14%15%
12%
19%
15% 15%15%18% 16%
15%17%
18% 17%
6%
10%
14%
8%11% 12% 12%
4%7%
7% 7%10%
9% 9%
TELENOR UFONE MOBILINK WARID CMPAK
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Based On Spot TVCs
TELENOR UFONE MOBILINK WARID CMPAK0%
10%
20%
30%
40%
50%
60%
70%
49%
5%
26%
30%
13%
19%
37%
46%
34%
64%
23%
1%
27%29%
2%
24%
0%
7%
1%
7%
(01-15 Sec) (16-30 Sec) (31-45 Sec) (46-60 Sec) Above 60 Sec
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Thank YouMedia Bank Research & Reporting
Team.
For any query contact :
Mr. Chander Kant - Manager Client Services (+92 343 2330696)
Mr. Sajid Ali - Manager Marketing (+92 300 3753576)
Mr. Muhammad Sajid Khan - Manager Media Research (+92 313 9392922)