gsm presentation (dec 2013)
DESCRIPTION
Detailed GSM Advertising Trend for the month of December with analysis on Television Media Usage by Genre, Day part, Ad Type etc.TRANSCRIPT
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“Cellular (GSM) Analysis (TV Media)”
December, 2013
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Overall Industry TOP 10 Brands / Advertisers Airtime Share.
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gen
cy TOP 10 Brands Overall Industry Airtime Share
Based On Spot TVCs
Telenor Talkshawk Gai Coca Cola Sprite Cadburys Dairy Milk Ufone Pepsi Coke Studio MKRF Liaquat Hospital0
2000
4000
6000
8000
10000
12000
14000
12750
11243
76577132
63225631
5563 5478
4252 4248
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cy TOP 10 Advertisers Overall Industry Airtime Share
Based On Spot TVCs
0
5000
10000
15000
20000
25000
30000
25978
20267
15348 14554
1195210697
87277209 7192
6053
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“GSM Industry Details”
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gen
cy GSM Companies Airtime & Share %)
Based On Spot TVCs
Telenor Ufone Zong Mobilink Warid0
2000
4000
6000
8000
10000
12000
14000
16000
18000
15348
5669
3390 33702647
Telenor50%
Ufone19%
Zong11%
Mobilink11%
Warid9%
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gen
cy Channels Genre Airtime Share
Based On Spot TVCs
Ent. News Music Sports Movies0
2000
4000
6000
8000
10000
12000
14000
16000
18000
15680
10909
20651270
500
Telenor47%
Ufone19%
Mobilink15%
Zong10%
Warid8%
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gen
cy Overall Channels Type comparison of GSM Sector (Air Time In
Minutes)
Based On Spot TVCs
Satellite Terrestrial Regional Satellite0
5000
10000
15000
20000
25000
21961
48873576
Telenor53%
Ufone16%
Zong13%
Warid10%
Mobilink8%
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cy Advertiser Comparison by Ad Types Value addition (Air time)
Telenor Mobilink Ufone Warid Zong
On Screen Branding 3376.68333333285 218.766666666664 1857.15000000026 301.016666666663 36.9
Branded Song NaN 2279.11666666665 NaN NaN NaN
Promo Tail 854.800000000084 437.100000000015 90.0166666666661 305.199999999999 120.816666666665
Sponsorship 611.16666666667 205.883333333333 282.833333333333 298.233333333332 185.733333333334
Promo 456.666666666671 NaN NaN 230.216666666668 NaN
Clock Spot 487.483333333342 120.883333333335 NaN NaN 37.4666666666666
250.0
750.0
1250.0
1750.0
2250.0
2750.0
3250.0
3750.0
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gen
cy GSM Companies Comparison by Day Part Split
Based On Spot TVCs
Late Night Morning Time After Noon Evening Time Prime Time Late Prime Time0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
46% 49%
61% 62%
42% 46%
15%
21%
11%15%
27%
9%
19%
12% 10%
11%
10%
16%
9%
16%8%
7%
13%
14%
11%2%
9%5%
9%16%
Warid
Mobilink
Cm Pak
Ufone
Telenor
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gen
cy GSM Ads Placement Strategy
Based On Spot TVCs
1st Position 2nd Position 3rd Position Others Third Last Position Second Last Position Last Position0%
10%
20%
30%
40%
50%
60%
70%
80%
12% 13%15% 13% 15%
11% 10%
23%
14% 13% 15%13% 11%
9%10% 11%
14% 17%
11% 11% 10%
52%
60%
54%
49%
57%
63%67%
2% 2%4% 5% 4% 3% 3%
Cm Pak Ufone Mobilink Telenor Warid
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gen
cy GSM Ads Sec Strategy (Spots)
Based On Spot TVCs
Telenor Ufone Mobilink Warid Zong0%
10%
20%
30%
40%
50%
60%
49%
36%
55%
29%
8%
23%
35%
28%
56%
52%
15%
1%
17%
11%
36%
0%
28%
0%
4%
0% 1%
(01-15 Sec) (16-30 Sec) (31-45 Sec) (46-60 Sec) Above 60 Sec
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Thank YouMedia Bank Research & Reporting
Team.