grp 7 more for less
TRANSCRIPT
Competing with Value-Based Companies
Group 7Macky * Ryan * Maritess * Macy
Marketing Management6 Aug 2010
Competing with Value-Based Companies
1. Why deliver more for less?
2. How do you compete?
3. Is low-cost operation right for you?
More for Less
1. Why deliver more for less?
2. How do you compete?• Keep cost in line
• Differentiate
• Manage prices effectively
• Execution
Differentiate
areas that give other
2. How do you compete?
room to maneuver
Execution
• Sometimes, there maybe a need to downplay / abandon target market
2. How do you compete?
• But overall, it is the a. effective & efficient process
implementation b. focused advertising and
promotional initiatives
3. Is low-cost operation right for you?
Companies should set this up ONLY if:a) existing businesses would be more
competitive
b) new businesses will have more advantages
Competing with Value-Based Companies
Importance of Differentiation and Execution
Group 7Macky * Ryan * Maritess * Macy
Marketing Management6 Aug 2010