Presented byABHIJEET KUMAR

ANKITA YADAVALKA KUMARIDIPTI BHARTI

DINESH KURMI

Product 1

“Lenovo I420”

http://www.priceindia.in/laptop/lenovo-thinkpad-i420-price/

Features

ultra-thin,

lightweight battery life up to 3 Hours

Price

Rs.35000 to 40000 in India

Market Position

In india

10.3 % out of world’s share in PC section.

Product 2 “Ipod”

2 “Ipod”

Price in India

rs.15400 to

Rs.25990

Market Position

Grow the market by year over year is 10million unit all over world

Features:

Camera

Microphone

Speaker

Battery Backup

http://www.gadgetspriceindia.com/apple-ipod-touch-8gb-32gb-64gb-price-in-india/

Emotional side Loneliness Caring Brand conscious Like by the pets

Marketing side Oppourtunity Revenue high income Virgin market

commentator opinion Good strategy fake news cheap publicity

Marketing viewHow BCG can become no. 1

Product 4

“Vodafone”

Movie 1

“Mere Brother Ki Dulhan”

http://www.muskurahat.pk/bollywood-news/mere-brother-ki-dulhan-earns-25-crores-in-

first-3-days.html

Mere brother Ki Dulhan

Budget

30 crores

Total business

45 crores in 3 days

Movie 2

“chalo Dili”

http://bollywooders.com/new-releases/chalo-dilli-fares-well-at-box-office/

Star

Budget

Total business

• Lara dutta

• Vinay Pathak

• Rs. 5 crores

• Around Rs 6 crores in 2nd week

Analysis – Aarakshan and Bhopal is good as is the based on emerging topic and is shooted in bhopal and it is based on social problem of caste discrimination.

Interpretation- Aarakshan which is directed by prakash jha is on the topic of reservation in jobs and educational institutions and shooted in Bhopal and indirectly gives influence to tourism.

Sachintendulker

Sports issue 1

• Analysis- Master blaster missed his century by 9 runs,is so sad as you all know that sachin misses his century only by 9 runs during england test and break million hearts in india and abroad.

• Interpretation- Sachin has already 99 century in both formats and missed only one to cover 100 golden no in oval test he was lbw by Bresnan and missed his century.

• Malinga

Sports issue 2

http://www.imserba.com/forum/what-do-you-think-about-malingas-bowling-action-t99242/

http://in.answers.yahoo.com/question/index?qid=20090507215814AAgAcYW