Fireside Chat: Defining True Growth -How Do You Find Your North Star Metric?

Key Topics

• Growth Team Structure• Growth Metrics• (Un)/Successful Growth Stories• Process to Drive Result & Align Team• How To Define Success

Quotes From The Chat

“ At Zillow, we think about metrics at multiple levels. Each product team has their individual metrics, but the whole company also has a 9 to 12 months goal we call our “Play”. A past example is our SEO Play, the goal of which is to make SEO a core part of our culture”

“The importance of “Play” to Zillow is tremendous: it helps everyone focus, unites the teams, forces communication about strategy, and enables the company to pivot effectively”

Quotes From The Chat

“Once a play is decided, a Play Master is selected who is responsible for driving the play. It’s a part time job and tons of extra work, but it’s so important that people consider it a big honor”

“…The play master works with individual product team to understand what they can add to their backlog to help with the play. Our CEO talks about the play in company meetings, and we have awards we give to people with great ideas or those who drive major impact”

Quotes From The Chat

“Picking your core goal is more than just selecting the most accurate metric. You want to have a goal that is easy to understand, memorable, and inspiring because you are trying to change the culture. ”

“Once you have a goal, continually evangelizing and communicating it is key. When you try to get different groups behind one common goal, it takes a lot of beating the drum about why it is important and broadcasting the wins.”

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