#GROWTH + #HACK + #ANTIFRAGILITY

Dmytro Voloshyn, preply.com

https://www.facebook.com/dmytriy.voloshynhttp://twitter.com/dmytro_voloshyn

ABOUT

0. Programmer 5+ years1. Digital marketing in AB-InBev 2+

years2. Consulting projects, outsource, sales

2+ years 3. CMO & CTO at Preply, growthhacker,

3+ years and now

PREPLY.COM – MARKETPLACE FOR

PERSONALIZED TUTORING

We make education more accessible and take a small commission of that

STARTUPS 20 YEARS AGO

STARTUPS TODAY

Technologies, experiments are cheaper

Attention is expensive

TEAMS TODAY

Andrew Chen: A/B tests, landing pages, viral factor, email deliverability, and Open Graph

Sean Ellis: Growthhacking as set of strategies and tactics focused scalable growth.

Aaron Ginn: Mindset of data, creativity, and curiosity.

Definitions

AIRBNB STORY

AIRBNB REAL STORY

HOTMAIL

PAYPAL: THE DOUBLE-SIDED INCENTIVE

PAYPAL: GROWTHHACKING AS MINDSET

DROPBOX

https://dl.dropboxusercontent.com/u/27532820/app.html

TWITTER

Twitter’s suggested followers on-boarding

WILL IS WORK FOR US?

MAYBE

Philosophy

"Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better"

Philosophy

Antifragility

Process

PMF

Process: ideas

"Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen." - John Steinbeck

AARRR!

SEM

API integrati

ons

Social(?)

Analytics

Viral

Email

UX

Guerilla

Growth Hero

Growth Hero

SEM

Growth Hero

SEM

Try to be bigger, build brand awareness with worst banner ever)

Growth Hero

API: CASE

Growth Hero

SocialHi, my name is Jeremy Cook!

Growth Hero

Virality

Growth Hero

Email

Growth Hero

Email

Growth Hero

Guerilla

Growth Hero

Conversion optimization: UX

Growth Hero

UX links marketing channels

Growth Hero

Conversion optimization: Analytics

http://blog.crazyegg.com/2012/07/10/optimize-ecommerce-checkout/

QUESTIONS?

CREDITS

http://www.aginnt.com/the-growth-hacker-mafia

http://andrewchen.co

http://kenontek.com/

https://blog.kissmetrics.com/learn-growth-hacking/http://www.slideshare.net/mattangriffel/growth-hacking

GROWTH HACKING UKRAINE[BONUS]

http://f6s.com/deals

Feel free to contact me:

https://www.facebook.com/dmytriy.voloshynhttp://twitter.com/dmytro_voloshyn