growth of creative industries - itc
TRANSCRIPT
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Growth Of Creative IndustriesThe Dubai Experience
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DubaiFrom Sand to Silicon
A transformation from a sleepy desert village to a burgeoning modern metropolis!
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From Dreams to Reality!
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Visionary Leadership and an Enabling Policy
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Strategic FoundationThe vision to consciously move to non-oil revenues
1990 2010
Horizon 1 Horizon 2
TradeServices
Horizon 3
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Strategic FoundationThe vision to consciously move to non-oil revenues
1990 2010
“Do what we do best, better!”
Horizon 1 Horizon 2
TradeServices
Horizon 3
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Strategic FoundationThe vision to consciously move to non-oil revenues
1990 2010
“Do what we do best, better!”
“Apply core competencies to
new areas”
Horizon 1 Horizon 2
TradeServices
Horizon 3
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Strategic FoundationThe vision to consciously move to non-oil revenues
1990 2010
“Do what we do best, better!”
“Apply core competencies to
new areas”
“Whats good for business is good for Dubai”
Horizon 1 Horizon 2
TradeServices
Horizon 3
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Horizon 1: Transform
Trade
Entrepot
Trade and Logistics Hub for light industry
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Jebel Ali Free Zone
One of its first initiatives was the establishment of the Jebel Ali Free Trade Zone as a logistics hub and centre for light industry
Home to about 6500 companies including 120 of the Fortune 500 companies
Pre-built Offices, warehouses, cool and cold storage facilities, land, business centre, convention facility, accommodation...
On site services including customs, chamber of commerce, immigration, banks
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Horizon 2: Towards a Knowledge Economy
Create a knowledge economy based on R & D, Technology, Media, Education, Telecom and Enabled Services
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“A Complete Eco System”
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“A Complete Eco System”Regulatory Environment
Registration & Licensing; IP
Infrastructure Roads, Utilities, Transport, Telecom...
FacilitiesHot Desks and Executive desks for Freelancers; Offices and Suites; Business Centre, Conference facilities
IncentivesFree Zone benefits - 100% ownership, no taxes, no import duties on equipment, no restrictions on hiring
Business Services Business set up; Visas, Emirates ID card
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“A Complete Eco System”
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“A Complete Eco System”
Support ServicesBanks, Food Courts, Accommodations, Post Office, Healthcare, Retail stores, Gas Stations...
Administrative and HSE services
Facilities Management; Ambulance, Security; Green
Human ResourcesTechnical Advisory Groups; Specialized ‘product’ managers; trained support staff - sales to call center
Brand Value Promote the promise and experience of ‘Brand Dubai’ to attract stars!
Cluster Development
Marketing and Business Support Services; PPP; Events to build the Brand Value
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“A Complete Eco System”
Support ServicesBanks, Food Courts, Accommodations, Post Office, Healthcare, Retail stores, Gas Stations...
Administrative and HSE services
Facilities Management; Ambulance, Security; Green
Human ResourcesTechnical Advisory Groups; Specialized ‘product’ managers; trained support staff - sales to call center
Brand Value Promote the promise and experience of ‘Brand Dubai’ to attract stars!
Cluster Development
Marketing and Business Support Services; PPP; Events to build the Brand Value
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Dubai Technology and Media Free Zone - TECOM
Dubai Media City
Dubai Internet City
Dubai Knowledge Village
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Dubai Media CityCompanies, freelancers and associations for:
Advertising
Art and Design
Designer Fashion
Film, video and photography
Software, computer games and electronic publishing
Music and the visual and performing arts
Publishing
Television and Radio
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Dubai Internet City
Companies engaged in the following activities:Software
Computer games
Electronic publishing
Consultancy
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Dubai Knowledge Village
Training and education programs in:Advertising
Art and Design
Designer Fashion
Film, video and photography
Music and the visual and performing arts
Television and Radio
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State-of-the-art offices, conducive work environment, creative spaces
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Dubai Media City
Dubai Knowledge Village
Dubai Internet City
Dubai Studio City
International Media Production
Zone
EHosting DataFort
Dubai Outsource Zone
Dubai Academic
Zone
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Free Zones for the Creative Industries
Advertising
Arts
Design
Designer Fashion
Film, video and photography
Music and the visual and performing arts
Publishing
Software, computer games and electronic publishing
Television and Radio
A convergence of eco systems for the creative industries
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Media ICT Knowledge
Media & Marketing Services
Broadcasting
Filmed Entertainment
Printing & Publishing
New Media
Leisure & Entertainment
(including Events)
Creative Industries in TECOM
e-Learning
Management Development
IT/Media Training
Innovation Centres
R & D
Academic Infrastructure and Service Providers
Software
e-Commerce
Web Design
Back Office
Telecom
Multimedia
Consultancy
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Proof of Concept!
3,800 companies located in these zones
Linkages with about 1200 companies in Dubai
Employing 15,000 creative workers
Hosted major Media/ICT/Knowledge events
Spawned talent and creative projects
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Cluster Development and Customer Engagement
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Cluster Development and Customer Engagement
Suite of Business Support Services:1. Business Development and Networking
2. Personal Development
3. Showcasing Talent and Businesses
4. Business Information
5. Feedback and Communication
6. Social issues and causes
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Business Development and Networking
TECOM Directory and Talent Guide
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CEO meets; Breakfast Clubs; Exhibitions; SME Builder...
Business Development and Networking
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Business Development and Networking
“Good Morning DMC!”
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Workshops and Industry Showcase for Business Partners
Business Development and Networking
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Showcasing Talent and BusinessesArt Gallery; Media & Marketing Show;
Dubai Lynx; Planet of the Apps; Ibdaa AwardsThursday, October 6, 2011
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Business InformationSurveys and Syndicated Reserach;
Presentations on Finance and Economy Thursday, October 6, 2011
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Business InformationPresentations on Finance and Economy;
Funding options... Thursday, October 6, 2011
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Personal DevelopmentWorkshops for Business Partners;
News and TV Presentation Techniques Thursday, October 6, 2011
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Feedback, Communication and Conversation
“Voice IT” and “Script Newsletter”
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Social Issues and CausesHealthcare & Wellness; Taste of Dubai; Spring Festival; Creches; Environment;
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Projects
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Dubai International Film Festival (DIFF)
The Dubai International Film Festival (DIFF) is a Dubai Media City initiative
Platform for nurturing local creative talent
Promoting national and regional productions
DIFF has grown to be a globally known brand
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Freej - 3D Animated TV Serial
It is the tale of four old national women living in a secluded neighborhood in modern day Dubai trying to live a peaceful life in the midst of the ever-expanding city around them, but the city's boom unveils new social issues every day that they have to tackle solve in their own simple way
FREEJ started of as a six page study book in 1998 but it never materialized until 2003 when it was adopted by Dubai Media City
The show is now in official association with Dubai Media City, Awraq Publishing, Arab Radio Network, JBM and SME.
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Dubai Fashion WeekDubai Fashion Week (DFW) is a 'By Invitation Only' fashion design trade event with the objective of bringing together prime stakeholders of the fashion design industry
The fashion design trade event takes place twice every year, enables fashion designers from the Middle East and around the region to showcase their collections to trade buyers (retailers, buying houses, distributors, wholesalers, agents, and potential franchisees), the media and individual buyers, seek new business opportunities & linkages and build business relationships within the industry.
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Dubai SME
Mohammed Bin Rashid Establishment for Young Business Leaders was launched on June 12, 2002
Formed with a vision to nurture the entrepreneurial spirit in Dubai, encourage and facilitate the development of business and entrepreneurial activity among UAE nationals, and
Catalyze the development and growth of a key sector of the economy, the small and medium business sector.
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Dubai SME - I
The Establishment’s key activities focus on:
Creation of new businesses by offering a platform for ideas and financial support.
Inspiring entrepreneurial spirit among UAE nationals.
Raising awareness of business opportunities and spreading business knowledge
Assisting and supporting enterprises run by UAE nationals through instilling best practice and providing them with market opportunities
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Dubai SME - II
SME member’s businesses include:
Advertising
Fashion design
Interior design and decoration
Landscaping
Computer software
Web design
Exhibition design
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SME Support Programs:
Business Incubation Services
Marketing and Promotion Services
Training and Development of staff
Government Procurement Program - all government departments dedicate at least 5% of their procurement of services from SMEs, and
Funding
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Dubai CultureThe Dubai Culture and Arts Authority (Dubai Culture) was launched on the 8th of March 2008 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai
Dubai Culture’s vision is to establish Dubai city as vibrant, global Arabian metropolis that shapes culture and arts in the region (and the world)
Dubai Culture projects range from festivals and art fairs to new museums and theatre productions
Dubai Culture’s Art Services programs are aimed at identifying and nurturing young Emirati talents in visual arts, performing arts, film and literature.
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Dubai Global Village
Global Village is Dubai’s most popular outdoor cultural entertainment and shopping venue
It’s the place to watch spectacular live performances, taste an array of authentic cuisines, purchase genuine merchandise from around the globe or spend a whole evening on thrilling rides
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Dubai Global Village
A shopaholic’s delight, the Pavilions are where craftsmen and tradesmen of the world come together to display and sell their wares
The most unique element of Global Village is the pavilions where you can buy merchandise of countries around the world without actually traveling there. It’s probably the only place in the world where you can buy an intricately-woven Indian pashmina shawl, a Japanese bonsai and fresh Canadian Maple Syrup all from the same place.
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‘Brand Dubai’
‘Brand Dubai’ established globally, is the anchor brand that stands for entrepreneurship, trade, business and tourism
Strong individual brands:
Dubai Media City
Dubai Internet City
Dubai Knowledge Village
Freej
Dubai Culture
Dubai SME
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Lessons - Key Factors for Success
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Lessons - Key Factors for SuccessVision and Leadership; Enabling Policy; A relevant Eco System;
Business Support, Best Practices, Processes, Innovation, and Brand Value
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Business for Dubai based Creative Industries
The ultimate measure of success of a Project or a Brand is its commercial success
Its products and services are accepted as being of the highest standard and quality
Companies registered in the Technology and Media Free Zone and Dubai have acquired business not only locally and the region but even in other markets around the globe. E.g. Spice Holding...
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Replicating Dubai’s success in other markets
Dubai’s Dubai Media City and Dubai Internet City have replicated their success in other markets internationally. Some examples include Smart City Malta and Smart City, Cochin, India
MOU for Communications City in Islamabad, Pakistan
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Conclusion
“If we can do it,
you can do it too!”
You have the ingredients for success to:
Create ‘Brand Caribbean’ and promote its promise of passion, fun, romance, beat to the region and the world
Design, Develop and launch Creative Enclaves and attract stars to grow the Creative Industry in the region!
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Thank You!
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