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TRANSCRIPT
Growth Hacks
What is growth hack?1
Marketing
Product Sales
Growth Hacking is a mind-set
Introduction (1/2)
Easy API for posting on Craigslist
First ride free on referral
Fake accounts of founders
Introduction (2/2)
What is growth hack?1
Growth Trajectory
Hockey Stick Growth Growth Curve
How we want it to be? How it really is?
Saturation
Saturation
Channel A
Channel B
When to focus on growth?
“Lack of distribution channel is the reason of failure in more than 50% of Startup” Lean Startup
Work on Sales from Day 11
Stay Lean, experiment, and learn from feedback.
2
Don’t scale what’s broken
Before Product-Market Fit
When to focus on Growth?
Product-Market Fit
Product
MarketTeam
“The only thing that matters is getting to product/market fit.” Marc Andreessen
Only after Product/market fit Startup should focus on growth
“Product/market fit means being in a good market with a product that can satisfy that
market.”
The Big Debate
When to focus on Growth?
Indicators of Product-Market Fit
Retention Curve
Time
Act
ive
Use
r
Retained users
It only makes sense to scale growth, if user are retained.
Growth Hack – Building Traction
PR
SEO
Offline Channel
Numerous channels of growth
Focus on single channel at any stage
Saturation
Saturation
Channel A
Channel B
Move to next channel of growth, only when you exhaust one.
Growth Hacks - Difficulty
Growth Hacks - Difficulty
It’s simple. You just need common sense.
Analytics (1/3)
One Metrics That Matter1
Facebook AirBnB
Metrics that tracks the core of business and is measurable & relatable
Vanity MetricsMetric that are not good measure of business but
just distraction e.g. clicks and impression
Fitso
Analytics (2/3)
The PIRATE Metrics – AARRR!2
Acquisition
Activation
Retention
Revenue
Referral
A
A
R
R
R
Analytics (3/3)
Make use of tools3
Website Mobile App Social Media SEO ASO
Google Analytics, Mixpanel ,
CrazyEgg, Hotjar
Google Analytics, Mixpanel , Localytics, Firebase
Buffer, FB Analytics, Tweetdeck
Google Console, Ahref, Moz,
Keyword Planner, Google Buzz
Apptweak, Sensor Tower, App Annie, Keyword Planner
All of these tools have free trials period. Give them a shot on your website or blog.
SEO Hacks (1/7)
Focus on what people are looking for 1
Volume
Competition
Is this most attractive?
• Type of content• Potential of click
Don’t just settle for the long tail keywords.
SEO Hacks (2/7)
Topic Ideas
CompetitorsQ&A
PlatformTools
User Pain Points
Quora, Yahoo Answers
Keyword.ioBuzzsumo
Talk to users, conduct survey
Trendy Topic Ideas
Make use of tool – Buzzsumo.com, Ahref.com
SEO Hacks (3/7)
Make use of tools for keywords research2
Moz.com
Ahref.com
Google Keyword Planner
Keyword.io
SEMRush
Some tricks3
Highest number always wins.
Contrary to the trend performs better
Build Backlinks
“Why Trumps will be the best president ever”
“10 Reasons why Trump is true Indian”
A backlink form Obama website will always help :P
SEO Hacks (4/7)
Building Backlinks – The Most Critical Part4
Replicate Competitor Link
Forums Guest Post
SEO Hacks (5/7)
Google is not perfect5
SEO Hacks (6/7)
Result for search “South Indian Masala”
Black Hat SEO Tactics4
Cylindrical Network of Blog
Low domain authority directory and forums
Keyword stuffing and blatant link exchange
SEO Hacks (6/7)
ASO Hacks (1/5)
ASO Hacks (2/5)
Focus on keywords similar to SEO with slight variation
Use tools with scepticism
App Tweak, Sensor Tower, App Annie
Make use of auto suggestion
Mail me to get access to this sheet
Visual elements are critical
ASO Hacks (3/5)
Design Screenshot to Increase Scroll Rate
ASO Hacks (4/5)
Use multiple app screenshots if required
ASO Hacks (5/5)
Use connected image screenshot for visual appeal
ASO Hacks - Black Hat Tactics (1/4)
Search Boost Hack
An incentivized pool of users is asked to search for a keyword and download the particular app.
As the conversion on a keyword is an important parameter of raking at Appstore and Play Store, this technique provides a
boost to the ranking.
ASO Hacks – Black Hat Tactics (2/4)
Fake Apps Hack
Fake apps targeting brand name, trending keyword or any other competitive keywords.
These apps are generally made to run advertisements or blatantly recommends using other apps.
Top Grossing App Hack
Increase the prices of your in-app purchase to an exorbitant amount, then ask incentivized pool of user to purchase.
Then, the user goes for a refund right away.
This action performed on a substantial scale might will increase your ranking in top grossing chart significantly,
pushing the organic downloads.
ASO Hacks – Black Hat Tactics (3/4)
Paid Download, Reviews and Rating
Hack
Developers buy install generated by bots or humans,
leading to an increase in ranking
Reviews Scrapping and Posting
Software scrapes the review from many apps and
then tweaks the reviews using algorithm and
formulas.
ASO Hacks – Black Hat Tactics (4/4)
Social Media Hacks (1/3)
Post at non-optimum posting time1
Self-fulfilling prophesies exist2
No thumb rule can define the best posting time for your page – just experiments.
Buzzfeed always makes use of these sort of title – “world is going crazy over X”. While in reality, they make the world go crazy over X.
Give the social proof, and they will come – works always in marketing.
Social Media Hacks (2/3)
Trends, celebrities and controversy – the evergreen triplet
3
Picture speaks 100 word, but text on pictures just rocks
2
Trump has given so many click to social media, that his entire empire can be created 10 times.
In India, SportsKeeda have perfected this art i.e. ‘Messi is second, check out who is first’.
Social Media Hacks (3/3)
Why target single, when you can target FB Group
3
Reach out to non-active FB pages2
Big communities with more than 100K users exist. Find your niche and get huge audience for free!
I had almost 10% conversion rate in this. Pitch to non-active pages that you want to contribute high quality content for their page.
Social Media Hacks (3/3)
Why target single, when you can target FB Group
3
Reach out to non-active FB pages2
Big communities with more than 100K users exist. Find your niche and get huge audience for free!
I had almost 10% conversion rate in this. Pitch to non-active pages that you want to contribute high quality content for their page.
Email Marketing Hacks
“oops! forgot the link" email1
Some “subject lines” with high open rate
"*Don't Open This Email*"2
Abra-cord-abra! Yeah, we said it.3
BuzzFeed: "Not Cool, Guys"4
"So nice to meet you, [Prospect]!"5
Email Marketing Hacks
Add an image to your Google+ profile for increased open rates
Use emoji in subject lines
Use tools to track the who opened. Send follow up emails accordingly
Avoid ending email on Monday and weekend. Send emails in office. The earlier, the better.
PR Hacks
Know who covers your industry1
Use twitter to interact with influencers2
Make your tools for free PR – HARO, NinaOutreach
3
PR Hacks
Act different. Generating news is an art. 4
Nike Sub-2 AttemptUrban Clap Cleaning Stunt
