growth hacking user acquisition | luca barboni, digital yuppies
TRANSCRIPT
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Growth HackingUser Acquisition
Luca Barboni - [email protected] - @luca_barb89Founder & Growth Hacker @ Growth Hound
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wait a minute.
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What happens if the pendoes not write at all?
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NOW.
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Let’s say the pen DOES write. (good for you)
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HOW DOES A GROWTH HACKER DO ACQUISITION?
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Vs
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THE OUTER RING:BRAINSTORMING
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Viral Marketing1
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Public Relations2
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Unconventional PR3
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4 Search Engine Marketing
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5 Social & Display Ads
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Offline Ads6
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Search Engine Optimization7
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Content Marketing8
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Email Marketing9
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Engineering as Marketing10
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Target Blogs11
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Business Development12
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Sales13
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Affiliate Program14
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Existing Platforms15
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Trade Shows16
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Offline Events17
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Speaking Engagements18
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Community Building19
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THE MIDDLE RING:TESTING
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Test > Validate
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Test > Validate
Investment > Scale
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1. How much will it cost to acquire customers through this channel?
2. How many customers are available through this channel?
3. Are the customers that you are getting through this channel the kind of customers
that you want right now?
test to get these answers:
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http://www.wired.com/2011/01/duckduckgo-google-privacy/
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an example...
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THE INNERRING:FOCUSING
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TESTINGSINCE DAY ONE
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DON’T TRUST YOUR INSTINCT
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BE PREPAREDTO FAIL
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TO SUMITUP..
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Out of
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Out of
50 TESTS
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49
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WILL
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FAIL.
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And the point is...
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NOT
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Getting to the
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Getting to the
RIGHT ONE
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Getting to the
RIGHT ONEstraight away
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BUT
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failing
49 TIMES
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AS
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FAST
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AS
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YOU
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CAN.
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“Fail fast and cheap. Fail often. Fail in a way that doesn’t kill you.”
-Seth Godin
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If you want to know more...
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https://growth-hacking.zeef.com/luca.barboni
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a little surprise for you...
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Come Join Us!
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THANK YOU!Luca Barboni [email protected]@luca_barb89
Growth [email protected]@GrowthHound
let’s keep in touch: