growth hacking orientation and q&a
TRANSCRIPT
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Growth “Hacking”
Ques5on-‐ Answer 2015 January 30
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Agenda
• Introduc5on • What is Growth Hacking? • A2R2 Growth Framework • Introduc5on to the GH Coaching Program • QnA
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Growth Hacking
Hall of Fame
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Recognize this company?
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HoTMaiL
• 1996 – JavasoS Hoardings and Radio Ads
• Timothy Draper ‘PS: Get your free e-‐mail at Hotmail’ 3000 users/ day 1 million in 6 months
• 2 Million in 8 Months • 12 million in 18 Months
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This company?
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Airbnb-‐ CraigsList
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Airbnb-‐ CraigsList
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Growth Hacking
is
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Growth Hacking
Sean Ellis 2010 h]p://www.startup-‐marke5ng.com/where-‐are-‐all-‐the-‐growth-‐hackers/
“True North is Growth”
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Skills for Growth Hacking
Marke5ng
Engineering Analy5cs
GH
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My Approach
Growth = More Customers, Faster Hacking = Burning Less, Unexplored, Disrup5on Your Unfair Advantage!
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MVP
PMF
Scale
A/B Test, Cohort, CRO, BRO, Pivot
S5ckiness, Virality, Op5miza5on, Loop, K-‐Factor
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Growth Hacking Framework
A]ract => Ac5vate=> Retain=>Reap
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Customer Lifecycle What’s New
Try
Sign up
Refer & Mone5ze
What is this ? Let me Try
Aha! Got it. I should use.
Can I live without ?
What’s in it for ME?
This is Awesome! There’s so much Value
Interes5ng! I wish..
Ac5ve User
Pay? Refer? Totally worth! Much be]er with Friends
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A2R2 User Stage
A]ract
Ac5vate
Reap
Distribu5on Hooks + Conversion Opt.
Aha! Moment
S5ck it in
Get to Try
Core Product Value
Hack Growth Challenge
Retain
Spread Love Virality
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Growth
QnA
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Growth
Training Program
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Takeaways
• Clear defini5on of “Growth Hacking” and How you could use Growth techniques for customer acquisi5on
• Learn how companies have applied Growth Hacking for Customer Acquisi5on.
• Understand various stages of Customer Life Cycle and be able to iden5fy what stage customer is at.
• Learn how to apply A2R2 (A]ract, Ac5vate, Retain, Reap) Growth Hacking Framework for Customer Acquisi5on.
• Get to know tools for Growth Hacking at different stages in customer lifecycle
• Create a growth hack strategy in order to op5mize an exis5ng product / company’s conversion funnel.
• Get sugges5ons for your Growth Challenges and run experiments with Growth Hacker
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Thank You