growth hacking experiments + templates

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e periments IMPORTANCE AND DOCUMENTATION

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Page 1: Growth Hacking Experiments + Templates

e periments

IMPORTANCE AND DOCUMENTATION

Page 2: Growth Hacking Experiments + Templates

Page 3: Growth Hacking Experiments + Templates

TRADITION VS GROWTH

◎Traditional marketing is focused on driving brand awareness.

◎Growth hacking differs from traditional marketing by creating a company-wide culture of experimentation. 

◎Product first, marketing later? LOL? Seriously?!

Page 4: Growth Hacking Experiments + Templates

That guy...

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Growth hacking actually works to bridge that gap between MARKETING and PRODUCT by fulfilling the promise in the marketplace that a product creates.

Ooohh..That is one beautiful bridge!

Growth accelerates when the team starts to EXPERIMENT.

Page 6: Growth Hacking Experiments + Templates

„But, experiments SUCK HARD dude! “ - Marketing

Well... If you’re not running the experiments, you’re probably not growing!

Here’s the thing:You just don’t know how people are going to react to changes in the product, and so you must TEST your assumptions.

Experimentation means finding and actually MEASURING what your customers love.

Page 7: Growth Hacking Experiments + Templates

SUCK ON THAT MARKETING! – GROWTH HACKING

MIC DROP

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How many experiments?

Just start somewhere, anywhere.

It’s harder to go from no experiments to even three per week. It’s much easier to tweak bad experiments into good.

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Want big impact?

Use big image.

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TO DO LIST

1. BRAINSTORM

2. PRIORITIZE

3. TEST

4. IMPLEMENT

5. ANALIZE

6. SYSTEMIZE

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HOLY F***, they have massive growth!

Wt

WTF

DA F***

I should gone to the college...

horse s***

well well well

„ my face is above the water“ tralala

Page 13: Growth Hacking Experiments + Templates

Watch OUT, here comes the BORING part...

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DOCUMENTATION

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STARTER PACK

https://goo.gl/QnXABx

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NOT BAD PACK

http://www.pipefy.com/

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The Advance Pack (Quora style) https://goo.gl/aVplCE

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