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Emergence of neighborhood kirana storescatering to the convenience of theconsumers
Era of government support to ruraldevelopment
1980s experienced slow change as India
began to open up an economy
The latter half of the 1990s saw a freshwave of entrants with a shift frommanufacturers to pure retailers
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Post 1995 onwards saw an emergence of
shopping centersMainly in urban areas, with facilities like car
parking
Targeted to provide a complete destination
experience for all segments of society Emergence of hyper and super markets trying
to provide customer with 3 Vs - Value,Variety and Volume
At year end of 2000 the size of the Indianorganized retail industry is estimated at Rs.13,000 crore
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India is the country having the mostunorganized retail market
Traditionally it is a familys livelihood, with
their shop in the front and house at the backMore than 99% retailers function in less than
500 square feet of shopping space
The Indian retail sector is estimated at
around Rs 12,00,000 crore, of which theorganized sector accounts for a mere 3 percent indicating a huge potential marketopportunity
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The India Retail Industry is the largest amongall the industries, accounting for over 12 per
cent of the countrys GDP and around 9 percent of the employment
The Retail Industry in India has come forth asone of the most dynamic and fast pacedindustries with several players entering themarket
A large young working population withmedian age of 24 years, nuclear families inurban areas, along with increasingworkingwomen are the key factors in thegrowth of the organized Retail sector in India
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India has well over 500 million retail outlets Indian retail is expected to grow 25 per cent
annually. Modern retail in India could beworth US$ 175-200 billion by 2016
The Mobile phone Retail Industry in India isalready a US$ 16.7 billion business, growingat over 20 per cent per year
government policies becoming more
favorable and the emerging technologiesfacilitating operations
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The contemporary retail sector in India isreflected in sprawling shopping centers,multiplex- malls and huge complexes offershopping, entertainment and food all under
one roof, the concept of shopping hasaltered in terms of format and consumerbuying behavior, ushering in a revolution inshopping in India
If development plans till 2007 is studied itshows the projection of 220 shopping malls,with 139 malls in metros and the remaining81 in the Tier II cities
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Low share of organized retailing
Falling real estate prices
Increase in disposable income and customer
aspiration Increase in expenditure for luxury items
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Malls
Discount stores
Department stores
Hyper marts
Super markets
Convenience storesMBOs
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India is rated the fifth most attractiveemerging retail market: a potential goldmine
Ranked second in a Global Retail
Development Index of 30 developingcountries
Organized retailing in India has been largelyan urban
Rural markets emerging as a hugeopportunity for retailers reflected in theshare of the rural market across mostcategories of consumption
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Favorable demographics
Growth in income
Increasing population of women
Raising aspirations: Value added goods sales
IT is a tool that has been used by retailers
ranging from Amazon.com to eBay toradically change buying behavior across theglobe
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By:Amzad Ali.E09MBI005