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Growth – How to create and manage it in
your business Webinar
1
© Strategic Business Development
Growth – How to create and manage it in your
business
Russell Cummings
Strategic Business Development
M: 0414 929 585
W: www.sbdbusiness.com.au
Growth – How to create and manage it in
your business Webinar
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© Strategic Business Development
WHY GROWTH?
Too many businesses have ambitious growth plans
“If you’re not growing, you’re standing still…”
Why? Profits, Brand, Scale, Ego
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Growth – How to create and manage it in
your business Webinar
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© Strategic Business Development
Growth Matrix
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Growth – How to create and manage it in
your business Webinar
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© Strategic Business Development
ERRC Grid
How can we transform our products and services?
How can you modify the Value Proposition?
By: Eliminating, Reducing, Raising, Creating
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Growth – How to create and manage it in
your business Webinar
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© Strategic Business Development
Managing Growth
Cash Flow Capacity Performance Must understand the
cash implications of
growth
Monitor it closely –
forecasts and
projections
Cash Drivers: Sales,
Direct Costs,
Overheads, Debtors,
Creditors, Inventory
Set up simple
dashboards and
monitor this closely
Can we deliver what
we’ve promised?
Forecast – Scenario
Plan
Look at capacity
constraints: inputs,
transport, delivery
timeframes, outputs,
people, lead times,
cash.
Updates
Sales Pipeline – update
and monitor
Clear Objectives
Set the Key
Performance
Measures for each
Objective
Set the targets
Drill down to Business
Units and Teams
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Growth – How to create and manage it in
your business Webinar
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© Strategic Business Development
Project Success
Only 30% of change projects succeed
Imagine the savings in time, profit, growth, energy, success if you could boost
that figure to 70%
New Change Success Model
100’s of factors that impact on change success but which ones have the
MOST impact
Great Businesses achieved 16% higher in change success compared to Good
Businesses
All factors are related / connected. Change success is about many
adjustments in many areas
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Growth – How to create and manage it in
your business Webinar
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© Strategic Business Development
Summary
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Growth – How to create and manage it in
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© Strategic Business Development
About Russell Cummings, Business Consultant
Company Principal, Russell Cummings, has over 26
years comprehensive experience as a
Management Consultant and Coach to family
business, industry organisations, corporations and
government.
He has worked with clients in a wide range of
sectors including: agriculture, manufacturing,
horticulture, Defence, public utilities, dairy, meat
processing, IT, printing, environmental, service
industries, R&D bodies, Local Government
organisations and Industry Associations.
Russell is an accomplished facilitator, coach and trainer with a clear focus on
converting Strategy into Action.
Until 2004, he was also a Director of changedrivers, an innovative firm specialising in
change implementation services. He moved to Bundaberg 8 years ago for family
and a lifestyle change.
Russell has particular expertise in business development and strategic planning. His
main areas of strengths include:
• Strategic plans,
• Business growth and improvement programs
• Business coaching
• Large group facilitation
• Effective leadership development programs
Specifically, Russell brings a pro-active approach to business and leadership
development based on a strong understanding of strategy, leadership, strategic
marketing, business profitability and efficiency.
He is currently working with clients in all Australian states, New Zealand and the
United Kingdom - geography is no boundary.
M: 0414 929 585
W: www.sbdbusiness.com.au