growing your school and freelance business with pbl and ... · through enterprise needs assessment...
TRANSCRIPT
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Growing your school and freelance business with PBL and blended learning
Cleve Miller / English360
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Academic vs. performance-based models
Aligning PBL with customer business goals through enterprise needs assessment
PBL boosts customer ROI, and thus fees, margins, and retention
Agenda
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Academic vs. performance-based models
Agenda
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1. Competitive pressure
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“Companies that fail to devise a language strategy areessentially limiting their growth opportunities
...putting themselves at a disadvantage to competitorsthat have adopted English....”
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1. Competitive pressure
2. Globalization of tasks and resources
3. M&A integration across borders
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Problem: corporate language training has beentrapped within the “academic model”
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Output and accountability of the “academic model”is successful completion of courses and exams.
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1. Competitive pressure
2. Globalization of tasks and resources
3. M&A integration across borders
![Page 12: Growing your school and freelance business with PBL and ... · through enterprise needs assessment PBL boosts customer ROI, and thus fees, margins, and retention Agenda. Academic](https://reader034.vdocuments.us/reader034/viewer/2022042022/5e7923501598824c2f43dfb6/html5/thumbnails/12.jpg)
Output and accountability of the “academic model”is successful completion of courses and exams.
Academic model for company training promotes over-reliance on:
• generic coursebooks• attendance as key metric• large groups, grouped by language level• standardized ELT tests
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Solution: expand the academic model toalign ESP training with business, performance goals
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Performance-based learning: syllabus emergesfrom business needs and performance events
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A performance event is an instance of authentic L2 communication in a professional context....
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...a specific, future communicative performance in the target language that merits sustained effort to optimize the results of that event.
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Course design Selection of outcomes Material and process
Different approaches to BE, ESP course design Curricular, needs-based, performance-based
Source: Cleve Miller in 2/2010 Business Issues (BESIG)
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Course design Selection of outcomes Material and process
Curriculum-based
Needs-based
Performance-based
Source: Cleve Miller in 2/2010 Business Issues (BESIG)
Different approaches to BE, ESP course design Curricular, needs-based, performance-based
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Course design Selection of outcomes Material and process
Curriculum-based predicts generic performance goals
Needs-based
Performance-based
Work through a coursebook
Source: Cleve Miller in 2/2010 Business Issues (BESIG)
Different approaches to BE, ESP course design Curricular, needs-based, performance-based
![Page 20: Growing your school and freelance business with PBL and ... · through enterprise needs assessment PBL boosts customer ROI, and thus fees, margins, and retention Agenda. Academic](https://reader034.vdocuments.us/reader034/viewer/2022042022/5e7923501598824c2f43dfb6/html5/thumbnails/20.jpg)
Course design Selection of outcomes Material and process
Curriculum-based predicts generic performance goals Work through a coursebook
Needs-based
Performance-based
identifies categories of performance goals
Select from range of resources, based on needs analysis
Source: Cleve Miller in 2/2010 Business Issues (BESIG)
Different approaches to BE, ESP course design Curricular, needs-based, performance-based
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Course design Selection of outcomes Material and process
Curriculum-based predicts generic performance goals Work through a coursebook
Needs-based identifies categories of performance goals
Select from range of resources, based on needs analysis
Performance-based responds to specific performance events
Language needs for the eventdefine materials, methods
Source: Cleve Miller in 2/2010 Business Issues (BESIG)
Different approaches to BE, ESP course design Curricular, needs-based, performance-based
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Step 1: Select the performance event
• Learner drives selection of event or events• Teacher supports and guides• Other stakeholders (HR, line manager) may be involved
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Step 2: Define the key messages
• Sales presentation: features, benefits• Business dinner: personal anecdote, questioning• Teacher identifies language needed (e.g. structures, lexis)
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Step 3: Plan, resource and teach
• Language needed for messages documented as goals• Syllabus > material: authentic, courses, learner’s material• Transition from practice to production closer to event
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Step 4: Post-performance reflection, feedback• Reflective narrative by the learner• Were the linguistic objectives achieved in actual event? • Results feed into next stage of syllabus
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select event
post-performancereflection
plan, resource,train
define messages
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4-step PBL cycle >>emergent syllabus driving the client’s business
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Performance-based learning: summary
• Most direct way to drive a company’s business with language training
• Start small, with individuals or small groups, and select teachers. But: get PBL in your portfolio!
• PBL is much easier with an open web platform like Moodle or English360:
• create your PBL on the fly, with content from publishers, you, and your students
• use PBL in group classes with blended learning
• HR concern: “PBL lacks structure”PBL actually very structured, but by Ss job, not a book
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Academic vs. performance-based models
Aligning PBL with customer business goals through enterprise needs assessment
PBL boosts customer ROI, and thus fees, margins, and retention
Agenda
![Page 30: Growing your school and freelance business with PBL and ... · through enterprise needs assessment PBL boosts customer ROI, and thus fees, margins, and retention Agenda. Academic](https://reader034.vdocuments.us/reader034/viewer/2022042022/5e7923501598824c2f43dfb6/html5/thumbnails/30.jpg)
The Framework
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Performance-basedFramework for
Language Training
Design the Complete
Experience
Deliver for Application
Document Results
Define Business Outcomes
1 2
34
Adapted from Wick, Pollock, Jefferson 2010
Driving business results through language training
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PBL
Define Business Outcomes
1
Driving business results through language training
Carry out enterprise needs assessment
• Work with senior mgmt to identify business goals supported by improved language capabilities
• Work down through line management to find potential performance improvements
• Iterate with individual needs assessments based on performance events
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1. Competitive pressure
2. Globalization of tasks and resources
3. M&A integration across borders
![Page 34: Growing your school and freelance business with PBL and ... · through enterprise needs assessment PBL boosts customer ROI, and thus fees, margins, and retention Agenda. Academic](https://reader034.vdocuments.us/reader034/viewer/2022042022/5e7923501598824c2f43dfb6/html5/thumbnails/34.jpg)
PBL
Define Business Outcomes
1
Driving business results through language training
Carry out enterprise needs assessment
• Work with senior mgmt to identify business goals supported by improved language capabilities
• Work down through line management to find potential performance improvements
• Iterate with individual needs assessments based on performance events
![Page 35: Growing your school and freelance business with PBL and ... · through enterprise needs assessment PBL boosts customer ROI, and thus fees, margins, and retention Agenda. Academic](https://reader034.vdocuments.us/reader034/viewer/2022042022/5e7923501598824c2f43dfb6/html5/thumbnails/35.jpg)
PBL
Driving business results through language training
• Use blended approach with both F2F and online components, group + individual
• Consider grouping by function, not level
• Business goals and performance events drive the emergent syllabus (“curriculum”)
• Content from client, not only coursebook
Design the Complete
Experience
2
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PBL
Driving business results through language training
Ongoing training delivery
• Focus on application and performance support
• Management support and engagement crucial
• Consider grouping by function, not level
Deliver for Application
3
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PBL
Driving business results through language training
• Measure both language and performance
• Use self-, peer-, and manager-assessment for performance events
• Use quantitative when possible (e.g email response times)
Document Results
4
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Performance-basedFramework for
Language Training
Design the Complete
Experience
Deliver for Application
Document Results
Define Business Outcomes
1 2
34
Driving business results through language training
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Driving business results through language training
Academic Performance
Define outcomes
Design training
Deliver training
Document results
learning goals business outcomes
top-downcoursebook
bottom-upjob requirements
“in class” on task,still working
language only language andperformance
PBL framework
means end
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Academic vs. performance-based models
Theoretical framework for tech-enabled PBL
Aligning PBL with customer business goals through enterprise needs assessment.
PBL boosts customer ROI, and thus fees, margins, and retention.
Agenda
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GROWTH IDEA #1
Align training program to business needsas identified by senior management.
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1. Competitive pressure
2. Globalization of tasks and resources
3. M&A integration across borders
![Page 43: Growing your school and freelance business with PBL and ... · through enterprise needs assessment PBL boosts customer ROI, and thus fees, margins, and retention Agenda. Academic](https://reader034.vdocuments.us/reader034/viewer/2022042022/5e7923501598824c2f43dfb6/html5/thumbnails/43.jpg)
GROWTH IDEA #2
Seek sales opportunities to go beyond HRand go directly to senior management.
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GROWTH IDEA #3
Drive client’s business through PBL,boosting perceived ROI and raising training fees.
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GROWTH IDEA #4
“The more niche you go, the higher price you can charge.”
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GROWTH IDEA #5
Use enterprise needs assessments to think outside the box, develop innovative products.
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GROWTH IDEA #6
Set prices by course, not by training hour.
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GROWTH IDEA #7
Use an open web platform (e.g. Moodle, English360)to implement PBL.
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Goals for English360 blended learning platform
5-minute school set up with logo, branding
publisher agnostic, wide range of courses
remix capability for all courses
authoring tools, self-publishing
roughly same price as print coursebook
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Performance-basedFramework for
Language Training
Design the Complete
Experience
Deliver for Application
Document Results
Define Business Outcomes
1 2
34
Driving business results through language training
![Page 53: Growing your school and freelance business with PBL and ... · through enterprise needs assessment PBL boosts customer ROI, and thus fees, margins, and retention Agenda. Academic](https://reader034.vdocuments.us/reader034/viewer/2022042022/5e7923501598824c2f43dfb6/html5/thumbnails/53.jpg)
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For further information, please see www.english360.com
twitter: cleve360