growing your business
TRANSCRIPT
Growing your Business with Fresh Ideas
The Content Marketing Growth Cycle
1. Your mail and social media campaigns drive traffic to your website through the content hub.
2. Your customers recognize you as a thought leader and expert in your field.
3. They share your advice and tips with their friends.4. You get new customers and more revenue!
Step 1: Planting the Seed
You send a monthly newsletter to customers and prospects that includes helpful information and advice.
Step 2: Pollination
Links in the newsletter lead to content on the website that can be easily shared through social media.
Step 3: Sunshine
Your website landing page includes an offer or incentive that stimulates response.
Step 4: Frequent Watering
Scheduled social media posts link to the offer and website content.You monitor and respond to email and social media interaction.
Step 5: Enjoy the Fruits of Your Labor
Your customers appreciate your product and share it with their friends.
The Harvest
At the end of the campaign, you receive a detailed report of the campaign results. This provides the seeds for your next campaign.