growing your business

8
Growing your Business with Fresh Ideas

Upload: kathy-burke

Post on 18-Aug-2015

99 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Growing your Business

Growing your Business with Fresh Ideas

Page 2: Growing your Business

The Content Marketing Growth Cycle

1. Your mail and social media campaigns drive traffic to your website through the content hub.

2. Your customers recognize you as a thought leader and expert in your field.

3. They share your advice and tips with their friends.4. You get new customers and more revenue!

Page 3: Growing your Business

Step 1: Planting the Seed

You send a monthly newsletter to customers and prospects that includes helpful information and advice.

Page 4: Growing your Business

Step 2: Pollination

Links in the newsletter lead to content on the website that can be easily shared through social media.

Page 5: Growing your Business

Step 3: Sunshine

Your website landing page includes an offer or incentive that stimulates response.

Page 6: Growing your Business

Step 4: Frequent Watering

Scheduled social media posts link to the offer and website content.You monitor and respond to email and social media interaction.

Page 7: Growing your Business

Step 5: Enjoy the Fruits of Your Labor

Your customers appreciate your product and share it with their friends.

Page 8: Growing your Business

The Harvest

At the end of the campaign, you receive a detailed report of the campaign results. This provides the seeds for your next campaign.