growing with new challenges everyday · technological development of the portuguese textile and...

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Helder [email protected]

iteve.p

tgrowing with

new challengeseveryday

7th EAS Conference

Lisbon

September 10th

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Presentation

• About CITEVE

• Conventional & Technical Textiles

• Sport Business in EU

• Global Trends in Soprt products

• Trends on Textile & Clothing products

• Some examples NPD by CITEVE

• Some interesting innovative products &

technologies

• Discussion

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mission

• Support the technical and

technological development of the

Portuguese Textile and Clothing

industries through innovation

encouragement and dissemination,

promotion of quality improvement

and also as an instrument for the

definition of industrial policies for the

sector.

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Centre for nanotechnology and Smart Materials

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near the Portuguese

Industry, but not only…

Portugal• V. N. Famalicão• Covilhã

International Offices

Tunisia

Brasil

Chile

Argentina

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Laboratorial Testing

Technology & Engineering

Innovation

Training & Coaching

Product Certification

Design & Fashion Intelligence

main areasciteve.p

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marketsciteve.p

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brands accreditations

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anual figures

160.000 laboratory tests 250 standards

400 product certification 22 R&D on going

projects 170 full time staff 160.000

training ours 1.800 active clients 617membership companies

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Technical Textiles

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Many industrial sectors in sports

High tech products

Increasing economic relevance

37 billion euros turnover/year (Europe)

Employment raised 60% (last 10 years)

Sports Business

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Main relevant areas

Devices for performance,

monitoring and enhancement

Sports Accomodation,

flooring and equipment

Nutrition and physical activity

Sporting Goods and

apparel including

smart materials

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Most important sports

(EU Markets)

Country Sports

Germany Swimming, football , jogging, fitness, skiing, skating, tennis

France Outdoor, football , skiing, fitness, swimming, jogging, tennis,

martial arts

UK Swimming, football , fitness, snooker, darts, golf, jogging,

badminton

Italy Football, swimming, skiing, tennis, fitness, outdoor,

volleyball, basketball, fishing

Spain Football, swimming, basketball, jogging, fitness, tennis,

outdoor, skiing, martial arts

The Netherlands Football, swimming, jogging, fitness, tennis, skating,

outdoor, water sports

Belgium Football, swimming, jogging, fitness, tennis, outdoor, skiing,

basketball, table tennis

Denmark Swimming, football, handball, badminton, fitness, outdoor,

water sports, fishing

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Use of smart materials

New design methods

Customised products

Knowledge-based

Global Trends

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Product-service approach

Creativity demanding

Safety issues

Integration of ICT

Global Trends

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Trends on Textiles &

Clothing

Second skin concept

Multi layered

Multifunctional

Lighter & Greener

Fashionable

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Alpinism Jacket

Alpinism jacket

(Extreme

protection and

comfort)

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Horse Rug

Innovative horse

thermo rug with

multifunctional

properties

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Football Sock

FINAL COMPOSITION

68% Poliamide / 30% Coolmax / 2%Elastan

• Optimized moisture distribution & management

• Excellent fitting

• Customized reinforcement

• Improved comfort

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Football Sock

Sweting Animated Thermal feet

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Football Sock

Moisture & Thermal Distribution evaluation using thermographic

camera

K1 (% water removed from skin): 51

Udry (average drying speed, g/min): 0.23

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Thermal Sweting

Moving Manekin

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ISPO Brandnew YKK

Sportswear Award

Extremely light

High protection and

movement freedom

Morpho (Woman Sailing Suit)

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Thermocool ©

-Thermocool – Performance insulation (multichannel fibres

(Coolmax®) and hollow fibres (Thermolite®) ADVANSA.

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Asiatic Fibre

Corporation ©

27

• Warmcare – Hea-x(overcoat, gloves, insoles)

• Warmcare –Heapro Tepidprotector series

• Warmcare –Heapro

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Discussion

• The role of athletes and end users in

R&D ?

• Which new functionalities or properties

are still missing in the market?

• Which sports are more attractive for

innovative product development?

• Does product communication matches

users expectations?

• ……..

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