growing the airhelp brand
TRANSCRIPT
Nicolas Michaelsen Greg Roodt
Henrik Zilmer
New York New York
Growth Plan
The ProductWe harness the power ofcommunity to help air passengersaround the world securecompensation for delayed,canceled, or overbooked flights.
AirHelp's job is to hold airlines totheir financial and legal obligations.We fight back in court, throughnational enforcement bodies, andonline.
The Market
Annual Airline Exposure
$2.55 billion
Annual Airline Payout
2%
Every year, there is a total of $450 million in potential compensation owed to passengers being bumped due to overbooking on U.S. flights and $2.1 billion in potential claims for U.S. air passengers flying to/from Europe.
Air passenger rights weren't made for airlines to interpret on a whim…
The Growth Strategy
The Feetz
Eco-System
Move Fast & Break
Things
°Ground Work °Allies °New Centers
The Competition/
self-aware
Ground Work
Guerrilla Marketing Strategy
•IN-TERMINAL MARKETING CAMPAIGNS
creating brand awareness and lending helpat our customers most trying times.
•LAUNCH INDUSTRY MEET-UPS/POP-UPS
create a buzz through connections. bringthose close to the brand together withpotential collaborators.
•SOCIAL MEDIA CAMPAIGN
create interactive campaigns that enhancesocial capital efforts and increase brandawareness.
Building the brandAirline & Airport Partnerships
Allies
Airports• expand service to travelers interminals, expanding brandawareness and extending supportduring interruptions
Airlines• establish cross marketing landscape• offer travel insurance• offer quick pay resolution***minimizing
airline exposure, increasing AirHelp’scash turn & decreasing resolution wait time
• traveler support during interruptions• claims management reporting
Reservation Sites• offer beta versions of core service
to clientele at commissionable rate/customer
• offer in-house travel insurance at commissionable rate at checkout
AirHelp Team• • brainstorm solutions to market• challenges• • brainstorm potential collaborations• manage ongoing sales pipeline
through action plans• • establish CRM tool guidelines
New Centers/• More robust user interface
• handle more of travelers needs: boarding pass storage, gate change updates, bag tag storage, community sourced flight updates
• Fee negotiations with Airline partners • change of fare fee’s, baggage fee’s, fare
difference fee’s, unaccompanied minor fee’s
• In-app Customer Support Center • offer customer rights section based on
flight information inputed • arrange accommodations during travel
interruption
Expand UX
New Centers/
Product Portfolio expansion
Mining
•Corporate outreach- target large multinational corporations forfee reimbursements where travel is anoperational necessity.
Agency outreach- fee split on any recoveries.- ask agents to mine for potential claims foreach of the main reservation systems:Apollo, Sabre, Worldspan and Galileo.
Traveler’s Insurance
•manage reseller relationship withtravel insurance company•offer comprehensive travelinterruption insurance w/ strategicpartners as outlets
Increase Recovery Portfolio
•lost baggage claims•missed connection
Since AirHelp’s core competency is to advocate for passengers both during and after travel interruptions, my vision is steeped in an effort to meet the particular demands of an emotional and/or frantic consumer. To achieve marketshare, AirHelp must drive growth from the ground up, where the consumer’s needs are generated.