growing practice with marketo
TRANSCRIPT
Peter BellSenior Director, Product Marketing EMEA
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Marketo Proprietary and Confidential
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 05/02/2023
Buyers are Self-Directing Journeys
66% to 90% of a Buyer’s Journey Today is Self-Directed
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A Transformation in Customer Engagement
MassMarketingFocus on the
message
TransactionalMarketing
Focus on the upfront
transactions
EngagementMarketing
Focus on long-term
relationships
Audience Hub Customer System of Record / Single View
Marketo Apps & Solutions
Engagement Marketing Platform
Data Filters & Synchronisation Triggers & Listeners
Page 10© 2014 Marketo, Inc.
Marketo Proprietary and Confidential
MARKETINGFIRST
Engagement will be the new basis of competitive advantage.