growing healthy kids columbus is facilitated by columbus public health water first for thirst a...
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Growing Healthy Kids Columbus is facilitated by Columbus Public Health
Water First for Thirst
A community movement brought to you by…
Water First for Thirst
• It’s good for you…
• It’s good for our community…
Together, we can make water the easy choice!
Water First for Thirst
Everything a body needs…
Skin Muscles Brain Digestive system Kidneys
Water First for Thirst
…and nothing it doesn’t. No sugar No fat/cholesterol No added sodium No artificial additives
Together, we can make water the easy choice!
What Are We Drinking?
50 gallons of sugary drinks
=
38 pounds of sugar
Source: Ogden et al. Consumption of Sugar Drinks in the United States 2005-2008
What Are We Drinking?
In 2002,
44% of toddlers, 19–24 months old consumed at least one sugary drink every day.
Source: Centers for Disease Control and Prevention, 2006.
What Are We Drinking?
In 2009/2010, about 40% of Ohio’s 3rd graders drank 2 or more sugary drinks each day.
Ohio Department of Health, A Report on the Body Mass Index of Ohio’s Third Graders 2004–2010
The Effects…
Soft drinks are the food category most strongly linked to increased risk of obesity and diabetes.
Vartanian LR, Schwartz MB, Brownell KD. Effects of soft drink consumption on nutrition and health: a systematic review and meta-analysis. Am J Public Health. 2007 Apr;97(4):667-75. Epub 2007 Feb 28.
The Effects…
For adults….
Drinking one or two sugary drinks each day increases the risk of developing type 2 diabetes by 25%.
Malik VS, et al. Sugar-Sweetened Beverages and Risk of Metabolic Syndrome and Type 2Diabetes. Diabetes Care. 2010; 33:2477–2483
The Effects…
For children…..
every sugary drink they drink each day, increases their likelihood of developing obesity during childhood by about 60%.
Ludwig DS, Peterson KE, Gortmaker SL. Relation between consumption of sugar-sweetened drinks and childhood obesity: a prospective, observational analysis. Lancet 2001; 357: 505–08.
In Columbus…
About 1 of every 3 children will enter kindergarten at an unhealthy weight.
Giving water a chance…
The food industry spends about $2 billion/year marketing foods to children.
• Sugary drinks• Fast foods, cereals and snacks
Kids (2-7years old) see about 12-21 food commercials per day.
Source• The Weight of the Nation. Marketing Food to Children. • Rudd Radar, Food Marketing to Youth: The Best and Worst of 2012 . Dec 19,
2012.
Making Water the Easy Choice in Our Community...
What Can You Do?
Commit to making the healthy choice the easy choice…..
“Behind every child raising a sugar sweetened beverage to their lips, there are adults that let it be there, priced it or advertised it.”
Carol Smathers MA MPH, Field Specialist, Youth Nutrition and Wellness, OSU Extension Family and Consumer Sciences
What Can You Do?
Make Water the Easy Choice.
• Serve only water
• Pricing strategies
• Vending machine placement
• Limit portion sizes
What Can You Do?
Change the Message You Send
• Limit logos
• Be selective about sponsors
• Add “Water First for Thirst”
• Model drinking water
Our Community…
Community Development for All People
• Will serve only water or unsweetened beverages for any meals or events.
• Will not serve sugar sweetened beverages (e.g., fruit punch, soda, flavored drinks) at any meal or event. Water will always be available
whenever other beverages such as coffee, tea, 100% fruit
juice and/or milk are offered.
Our Community…
YMCA Eldon Ward• Made water freely available and
encouraged whenever beverages are offered.
• A water dispenser is available at all special events where beverages are served.
• Only water, 100% fruit juice or fat-free or 1% milk are served at Eldon Ward YMCA events.
• Located a water dispenser next to the coffee pot.
Our Community…
Central Community House• Made water freely available whenever beverages are offered.
Columbus Urban League Head Start• Water will be freely available and encouraged whenever beverages
are offered.• Water dispensers are available in every classroom – effective October
2011. • A water dispenser is available for all special events where beverages
are served. • Head Start Academy classrooms serve only water, 100% fruit juice or
fat-free or 1% milk. No sugar sweetened beverages such as lemonade, sodas, sports drinks or juice drinks will be served.
Our Schools…
Since 2009, all beverage vending machines located in student areas of Columbus City Schools have sold only water.
Our Healthcare…
In the first quarter of 2011 – Nationwide Children’s Hospital eliminated all sugary drinks from their facilities and property, including
• Cafeteria and Gift Shops• Food Court (includes Subway and Koko’s)• All Vending (including off sites) • Patient and Family Food Menus
They also reduced the price of water.
2010 2011$700,000
$720,000
$740,000
$760,000
$780,000
$800,000
$820,000
$840,000
$860,000
$880,000
$900,000
Change in Total Beverage Sales After Implemen-tation of Sugar Sweetened Beverage Ban in
January 2010
Fiscal Year
Sal
es (
In T
ho
usa
nd
s)
2.72%*
* Percent Change 2010 to 2011
Our Government…
In 2012, Columbus Public Health• Required vending machines to have at least 50% of
slots filled with water.• Eliminated all sugary drinks from vending machines.• Reduced the price of water (relative to diet sodas). • Established healthy meeting guidelines for serving only
water, coffee, tea and skim/1% milk at meetings and events.
Our Parks…
Columbus Recreation and Parks
CAP City Nights and APPS events:• Will not serve sugar-sweetened beverages.• Only water, unflavored skim or 1% milk or 100% fruit
juice will be offered.
In 2013, Columbus Recreation and Parks course catalogs will feature a logo for a water product. instead of a sugar-sweetened beverages.
Be a Water First for Thirst Partner
Do you need help to make water the easy and appealing choice?
Columbus Public Health can help!
Contact: Healthy Children, Healthy Weights
(614) 645-7520 publichealth.columbus.gov/healthy-children-healthy-weights.aspx