grow your online business with customer referrals | forewards
DESCRIPTION
Referral marketing is the oldest trick in the book. Learn how to tap into the huge opportunity for growth through word of mouth online with Forewards referral marketing software.TRANSCRIPT
HELPING TURN PASSIONS INTO BUSINESS
Forewards September 2014
RE-IMAGINATION OF RETAIL
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Yesterday Today
Brick and mortar has been disrupted by online retailers who offer better price and selection $1.2B online sales on Black Friday 2013, First decline in sales since 2009 in B&M - Comscore
RE-IMAGINATION OF ONLINE RETAIL
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Today Tomorrow
Just as the department store became the boutique, the same is happening online Simple shopping carts such as Shopify are driving explosive growth in the mid market
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The barriers to entry of e-commerce have been removed. BUT…
THE HARDEST PART OF ECOMMERCE
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Getting New Customers - Acquisition
Keeping Existing Ones - Churn
REFERRALS – THE OLDEST TRICK IN THE BOOK
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65% of new business comes from referrals New York Times People are 4X more likely to buy when referred by a friend Nielsen
The LifeTime Value of a referral customer is 16% higher Wharton
83% of consumers are willing to refer—yet only 29% actually do Texas Tech
FOREWARDS
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Crowd-source your marketing turn customers into advocates
Customers can Share their experience with friends
Increase positive online Word-of-Mouth
Reward advocates
REFERRALS – MORE POWERFUL THAN EVER
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2004 “1 to 6” in weeks 2014 “1 to 1000” in seconds
A HUGE MARKET OPPORTUNITY
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E-commerce expected to double in % share of all retail in the next 10 years Explosion in mid market boutique retailers Shopify was the #3 online destination on Cyber Monday 2013 behind Amazon, and eBay
$148 Million Cyber Monday Sales
From Social Media
$260+ Billion E-commerce sales
In the US
10% Of All Commerce
Will be Online by 2015
DIFFERENTIATORS
• Easiest to setup and use app in the market “I just completed setup of an initial test campaign and the walkthrough is incredibly simple, and one of the most user-friendly Shopify apps I’ve encountered” – Reddit User
• Integrated a/b testing – Performance improvement over time – Extend the longevity of your campiagn
• No blank page – Campaign auto-generated from customer profile
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TECHNICAL STUFF
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Email Server
Consumer / Target Profiling
Dynamic Campaign Building
Campaign Broadcast
Intrinsic MoGvator • Persona based value
proposiGon Extrinsic MoGvator • Coupons
• Geography • Catalogue size • Market VerGcal
Consumer Behaviour E-‐Store Profile
Coupon / Rewards Engine
Dynamic Message Authoring
Other social networks Facebook App
• Custom Data
A / B Testing Engine
Data Inputs
SCREENSHOTS
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THANK YOU h t t p : / / f o r e w a r d s a p p . c o m /