grow your email list, build relationships, and monetize your blog or business at blogher '13
DESCRIPTION
Grow Your Email List, Build Relationships, and Monetize Your Blog or Business at BlogHer '13 https://www.blogher.com/grow-your-email-list-build-relationships-and-monetize-your-blog-or-business and https://www.blogher.com/grow-your-email-list-build-relationships-and-monetize-your-blog-or-business-0TRANSCRIPT
Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
#BH13Email INTERNET SSID: BlogHer | No Password Required
Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
LAURA FUENTES@SuperGlueMom & @MOMables
INSTRUCTOR
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
Hello!• I LOVE lunch• I help parents make food
their kids will actually eat• Community• MOMables• SuperGlueMom• Campaign work
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
Why I Email?
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
More on Email…• Communicate• Share valuable information• Builds relationships
• Can’t you do this with Social Media?
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
HOW
• Offer something of value• Join others• Convenience
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
You’ve got their email… now WHAT
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
• Brand recognition• Build killer emails• Exclusive opportunities• Personal & relatable• Bring value
• Content• Offers• Giveaways…etc.
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
My thoughts on monetizing…
Community• Transparency• Relationship• It takes time• Consistency• Product “fit”• Quality
Brands• Relationship• Reputation• Metrics (page & list)• Previous campaigns• Delivery
@SuperGlueMom & @MOMables
“People want to buy
from people they
trust, not a logo”–
@SuperGlueMom @MOMables
“Brands want to tap into
communities, as a
blogger, that’s your
value”– @SuperGlueMom @MOMables
#BH13Email INTERNET SSID: BlogHer | No Password Required
Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
LAURA FUENTES@SuperGlueMom & @MOMables
INSTRUCTOR
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks