grow your business with us! - jonesboro radio group
TRANSCRIPT
1
GROW YOUR BUSINESS WITH US!
Table of Contents
▪ Where We’re Located Pg. 3▪ Our Stations Pgs. 4-22▪ Our Jocks Pg. 23▪ Why We’re Awesome Pgs. 24-28▪ The Power of Radio Pgs. 29-32▪ Our Digital Products Pgs. 33-35▪ Our Sales Team Pgs. 36-37
2
3
Jonesboro Radio Group314 Union St.
Jonesboro, AR 72401
(870) 933-8800
President and General Manager:Trey Stafford
General Sales Manager and Station Manager:
Christie Matthews
COVERAGE MAP
4
50,000 Watts
100.5 The Eagle
25,000 Watts
104.9 The Fox and Mix 106.3
Metro Stations
Hot 107.5, EZ 92.7,
and 98.5 The Outlaw
5
Call letters: KDXY-FM/HD
Branding: 104.9 The Fox
Dial Position: 104.9 FM and 104.9 HD-1
Tagline: This is FOX Country!
Format: Country
Website: www.thefox1049.com
Primary Focus: Adults 25-54
Core Artists: Carrie Underwood, Chris Stapleton, Luke Bryan, Jason Aldean, Thomas Rhett
6
Stafford and Frigo in the Morning with Trey Stafford and Jim Frigo5 a.m. to 10 a.m.
Fox at Work with Christie Matthews10 a.m. to 2 p.m.
Afternoon Drive with Rob West2 p.m. to 7 p.m.
Fox Country Nights with Brady Dowler7 p.m. to Midnight
CMT After Midnight with Cody Allen and CrewMidnight to 5 a.m.
Country Countdown with Lon HeltonSundays, 7 a.m. to 10 a.m.
Demos for 104.9 The Fox
7
Sources:
Google Analytics; KDXY-FM –
The Fox 104.9; Audience
Demographics Overview &
Audience Interests; Apr 1, 2018 -
Mar 31,2019
Followers/Age/Demographics –
Facebook Audience Insights;
104.9The Fox; March 3, 2020
Text Club Members – Marketron
Messaging Insights; KDXY-FM;
March 3, 2020
Email Database –
Aptivada/Campaigner; 104.9 The
Fox; March 4, 2020
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;
www.1049TheFox.com; Audience
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are rounded.
10%
25%23%
20%
15%
6%
18-24 25-34 35-44 45-54 55-64 65+
Age
38%
63%
Gender
Male Female
Interests:
Pets, Cooking, Television, Fast Food,
Family-Focused Lifestyles & Hobbies,
Bargains Hunting, Value Shopping,
Mobile Enthusiasts, Entertainment News,
Social Media.
In-Market For:
Hotels & Accommodations, Home Décor,
Employment, Used Vehicles, Residential
Properties for Sale, Women’s Apparel, Pre-
Owned Homes for Sale, home & Garden
Services, Home Furnishings, Home
Improvement.
By the Numbers
Followers
Text Club
Members
Database
Monthly
Web Users
Monthly
Pageviews
Monthly
Sessions
46,141 8,436 16,759 9,416 16,439 12,989
Demos for 104.9 The Fox
8
Source: Facebook Business Manager; People Connected to 104.9 The Fox; A18+; Mar 4, 2020
Note: Likely details on people based on self-reported data on Facebook
Secondary Note: Measurements only available for 104.9 The Fox
3%
5%
8%
10%
10%
15%
20%
20%
25%
28%
Legal Services
Protective Services
Construction and Extraction
Community and Social Services
Transporation and Moving
Education and Libraries
Healthcare and Medical Services
Production
Sales
Administrative Services
Job Titles
20% 13%4%
63%
Relationship Status
34%
61%
5%
High School College Grad School
Education Level
9
Call letters: KEGI-FM
Branding: 100.5 The Eagle Rocks
Dial Position: 100.5 FM
Format: Rock
Website: eagle1005.com
Primary Focus: Men 25-54
Core Artists: AC/DC, Led Zeppelin, Bob Seger, Fleetwood Mac, Pink Floyd
10
The Bob and Tom Show5 a.m. to 9 a.m.
Middays with Mitch Mahan9 a.m. to 2 p.m.
Afternoon Drive with Phil Jamison2 p.m. to 7 p.m.
Time WarpSundays, 6 a.m. to 10 a.m. and 6p.m. to 10 p.m.
Demos for 100.5 The Eagle
11
6%
22%24% 24%
18%
7%
18-24 25-34 35-44 45-54 55-64 65+
Age
54%46%
Gender
Male Female
Interests:
Pets, Fast Food, Quick Cooking,
Television, DIY Projects, Mobile
Devices, Value Shopping, Family-
Focused Lifestyles & Hobbies, Sports,
Outdoors
In-Market For:
Used Vehicles, Employment, Home Décor,
Web Design & Development, Hotels &
Accommodations, Home & Garden
Services, Residential Properties for Sale,
Home Improvement, Dating Services
Sources:
Google Analytics; KEGI-FM –
Eagle 100.5; Audience
Demographics Overview &
Audience Interests; Apr 1,
2018 - Mar 31,2019
Facebook Followers –
Facebook Audience Insights;
100.5 The Eagle; March 3,
2020
Text Club Members –
Marketron Messaging Insights;
KEGI-FM; March 3, 2020
Email Database –
Aptivada/Campaigner; 100.5
The Eagle; March 4, 2020
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;
www.Eagle1005.com;
Audience Overview; March 4,
2019 – March 4, 2020
Note: Data on graphics are rounded.
By the Numbers
Followers
Text Club
Members
Database
Monthly
Web Users
Monthly
Pageviews
Monthly
Sessions
5,655 2,588 12,110 1,972 7,373 3,090
12
Call letters: KJBX-FM/HD
Branding: Mix 106.3
Dial Position: 106.3 FM and 106.3 HD-1
Tagline: The Adult Hit Music Station
Format: Hot Adult Contemporary (Hot AC)
Website: themix1063.com
Primary Focus: Women 25-54
Core Artists: Maroon 5, Kelly Clarkson, Ariana Grande, Panic! At The Disco, Pink
13
Mix in the Morning with Brett Hall5 a.m. to 10 a.m.
Mix at Work with Phil Jamison10 a.m. to 3 p.m.
Mix in the Afternoon with Sarah
3 p.m. to 8 p.m.
Region 8 News at 6 p.m.6 p.m. to 6:30 p.m.KAIT
Dr. Laura Berman
8 p.m. to Midnight
Demos for Mix 106.3
14
Sources:
Google Analytics; KJBX-FM –
Mix 106.3; Audience
Demographics Overview &
Audience Interests; Apr 1,
2018 - Mar 31,2019
Facebook Followers –
Facebook Audience Insights;
Mix 106.3; March 3, 2020
Text Club Members –
Marketron Messaging
Insights; KJBX-FM; March 3,
2020
Email Database –
Aptivada/Campaigner; Mix
106.3; March 4, 2020
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;
www.Mix1063.com; Audience
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are rounded.
11%
28%
22%20%
14%
5%
18-24 25-34 35-44 45-54 55-64 65+
Age
32%
68%
Gender
Male Female
Interests:
Pets, Fast Food, Television, Quick
Cooking, Family-Focused Lifestyles &
Hobbies, Social Media, Bargain Hunting,
Mobile Devices, Value Shopping,
Entertainment News
In-Market For:
Home Décor, Employment, Hotels &
Accommodations, Used Vehicles,
Residential Properties for Sale, Women’s
Apparel, Home & Garden Services,
Home Improvement, Home Furnishings,
Dating Services
By the Numbers
Followers
Text Club
Members
Database
Monthly
Web Users
Monthly
Pageviews
Monthly
Sessions
7,159 2,142 11,386 1,968 3,748 2,851
15
Call letters: KDXY-HD2/FM, K298AV
Branding: Hot 107.5
Dial Position: 104.9 HD2 / 107.5 FM
Tagline: Hot 107.5 – The PARTY Station!
Format: Contemporary Hits Radio (CHR)
Website: hot1075.com
Primary Focus: Teens 12-17 and Adults 18-34, especially ASU Students
Core Artists: Post Malone, Cardi B, Drake, Chris Brown, Bad Bunny, Lil Baby
16
Midday and Afternoon JD Stafford
Noon to 6 p.m.
Nights with DJ Ice Tre6 p.m. to Midnight
OvernightsMidnight to 6 a.m.
Demos for Hot 107.5
17
18%
33%
21%
14%
9%
5%
18-24 25-34 35-44 45-54 55-64 65+
Age
53%47%
Gender
Male Female
Interests:
Fast Food, Movies, Pets, Music,
Television, Value Shopping, Sports,
Mobile Devices, Quick Cooking,
Entertainment News
In-Market For:
Employment, Used Vehicles, Hotels &
Accommodations, Home Décor, Concert &
Music Festival Tickets, Residential
Properties for Sale, Mobile Devices, Career
Consulting Services, Post-Secondary
Education
Sources:
Google Analytics; KDXY-HD2
– Hot 107.5; Audience
Demographics Overview &
Audience Interests; Apr 1,
2018 - Mar 31,2019
Facebook Followers –
Facebook Audience Insights;
Hot 107.5; March 3, 2020
Text Club Members –
Marketron Messaging
Insights; KDXY-HD2; March
3, 2020
Email Database –
Aptivada/Campaigner; Hot
107.5; March 4, 2020
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;
www.Hot1075.com; Audience
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are rounded.
By the Numbers
Followers
Text Club
Members
Database
Monthly
Web Users
Monthly
Pageviews
Monthly
Sessions
2,321 575 6,763 404 1,139 445
18
Call letters: KDXY-HD3/FM, K224DW
Branding: EZ 92.7
Dial Position: 104.9 HD3 / 92.7 FM
Format: Soft AC
Website: EZ927.com
Primary Focus: Women 35-64
Core Artists: Elton John, Billy Joel, Madonna, Whitney Houston, Hall & Oates, Michael Jackson, Phil Collins, Air Supply, Fleetwood Mac, Bee Gees, Chicago, and Lionel Richie
19
Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
Demos for EZ 92.7
20
Sources:
Facebook Followers –
Facebook Audience Insights;
EZ 92.7; March 3, 2020
Text Club Members –
Marketron Messaging
Insights; KDXY-HD3; March
3, 2020
Email Database –
Aptivada/Campaigner; EZ
92.7; March 4, 2020
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;
www.EZ927.com; Audience
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are rounded.
By the Numbers
Followers
Text Club
Members
Database
Monthly
Web Users
Monthly
Pageviews
Monthly
Sessions
1,545 N/A 391 580 1,726 790
21
Call letters: KJBX-HD2/FM, K253BQ
Branding: 98.5 The Outlaw
Dial Position: 106.3 HD2 / 98.5 FM
Tagline: Legends and Young Guns
Format: Classic Country
Website: 985theoutlaw.com
Primary Focus: Mature adults leading an active lifestyle.
Core Artists: Johnny Cash, Waylon Jennings, Merle Haggard, Alabama, Hank Williams Jr.
22
Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
Demos for 98.5 The Outlaw
23
13%
23%26% 26%
12%
18-24 25-34 35-44 45-54 55-64
Age
57%44%
Gender
Male Female
Interests:
Fast Food, Entertainment News, Quick
Cooking, Pets, Television, Sports,
Mobile Devices, Business, Value
Shopping, Music
In-Market For:
Used Vehicles, Employment, Hotels &
Accommodations, Concert & Music
Festival Tickets, Home Décor, Advertising
& Marketing Services, Residential
Properties for Sale, Business &
Productivity Software, Investment
Services.
Sources:
Google Analytics; KEGI-FM –
Eagle 100.5; Audience
Demographics Overview &
Audience Interests; Apr 1,
2018 - Mar 31,2019
Facebook Followers –
Facebook Audience Insights;
98.5 The Outlaw; March 3,
2020
Text Club Members –
Marketron Messaging
Insights; KJBX-HD2; March 3,
2020
Email Database –
Aptivada/Campaigner; 98.25
The Outlaw; March 4, 2020
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;
www.985TheOutlaw.com;
Audience Overview; March 4,
2019 – March 4, 2020
Note: Data on graphics are rounded.
By the Numbers
Followers
Text Club
Members
Database
Monthly
Web Users
Monthly
Pageviews
Monthly
Sessions
1,228 N/A 5,884 204 272 220
24
TREY STAFFORDPresident / General ManagerMornings on 104.9 The FoxWith 46 years of radio
experience under his belt, Trey has been bringing
smiles to the surrounding area each morning with co-host Jim Frigo on The
Fox.
JIM FRIGOOn-Air Personality
Mornings on 104.9 The FoxJim began his career 40
years ago in Los Angeles and is now co-hosting Fox
in the Morning with 20-year teammate Trey
Stafford.
CHRISTIE MATTHEWSStation Manager / General
Sales ManagerMiddays on 104.9 The Fox
Christie has been entertaining Arkansans for
the past 28 years and is heavily involved in
charities serving women and children.
ROB WESTOn-Air Personality / Operations
ManagerAfternoons on 104.9 The FoxRob came to us with 21 years of experience in
broadcast. He has quickly taken on a leadership role
and currently manages branding for Fox, Mix and
Outlaw.
PHIL JAMISONOn-Air Personality / Production
Asst.Middays on Mix 106.3|
Afternoons on 100.5 The EaglePhil has been on the air for
35 years since his first part-time job in high school. The
classic rock lover is cherished here for his
creativity and quick-wit.
RYAN “DJ ICE TRE” BEAVERS
On-Air PersonalityEvenings on Hot 107.5
Ryan has been with us for 8 years on Hot 107.5. In his
spare time, he DJs events and is involved with City Youth Ministries and Red Cross.
JD STAFFORDOn-Air Personality
Afternoons on Hot 107.5This Jonesboro native took
over the Hot 107.5 air waves in late 2019. JD not
only acts as a DJ for our company, plays in The Band Trippp with his
triplet brothers.
BRETT HALLOn-Air Personality
Afternoons on Mix 106.3Brett is a veteran DJ at
Jonesboro Radio Group. Currently on Mix, Brett
also owns a local business and is a realtor.
BRADY DOWLEROn-Air Personality
Overnights on Hot 107.5|Play-by-Play Commentator on
ESPN Jonesboro 92.7Somewhat of a smart-
aleck, Brady is an avid fan of sports and movies.
Our
Bel
oved
Jock
s
MITCH MAHANOn-Air Personality
Middays on 100.5 The EagleMitch is a programmer with many years of experience in the Jonesboro market. He is the newest member of our
on-air staff and we are happy to welcome him to the
family.
SARAHOn-Air Personality
Afternoons on Mix 106.3Not only does this snarky, smart woman hit the air
waves every afternoon, she also serves as our Director of
First Impressions and teaches Zumba classes in her
spare time.
We’re kind of a big deal
Jonesboro Radio Group delivers the best campaigns and reach in the area from traditional radio to large-scale events and digital advertising.
25
Source: Facebook Business Manager; 4/1/2019
46,000
30,000
Facebook likes for the two topCountry stations in the market
CompetitorUs
In 2019, we gave away TONS of prizes, including the following:
• Stacks of tickets to see over 50 different acts• A bunch of really cool massaging rockers• Tens of thousands of dollars in free furniture
and mattresses• $20k in outdoor furniture• Smokin’ Hot Grills• Signature Shotguns• Hunting Packages• Premium Spa Packages• Christmas Decorations• Over $7,500 in Christmas gifts• A 2019 Ford Ranger, valued at over $42k with
sales tax paid
…and that’s only scratching the surface!
26
We go big on contests
We like BIG events
27
The past year, we either hosted or helped promote the following events:
• The Donnie Baker Valentimes Comedy Show, featuring The Pork Pistols and Josh Arnold
• Live Entertainment at the NEA District Fair
• The Fox Youth Talent Contest
• Freedom Fest – The fireworks show to outshine all others
• World’s Largest Yard Sale
• Downtown Jonesboro BBQ & Music Festival
• 2019 Ford Ranger Giveaway
• Fox Country Christmas
• Christmas at the Park
• $402,376.46 raised for Make-A-Wish Midsouth during the Have-A-Heart Wish-A-Thon in Feb. 2020.
• 40,978 school supply items and over $5,500 raised for United Way’s Stuff the Bus event, hosted by Jonesboro Radio Group, KAIT, the United Way, and Crowley’s Ridge Development Council
• Approximately 202,301 meals were collected during the Fill the Food Bank Food Drive.
28
We have a big heart
We have the market’s most recognizable personalities
29
Stafford and Frigo
30+ year market veterans, 21 years as the top morning show in the market
Phil Jamison20+ year
market veteran
Christie Matthews
25+ year market veteran
Mitch Mahan10+ year market veteran
Brett Hall10+ year
market veteran
Radio reaches more than any other platform
30
46%
52%
54%
81%
87%
92%
Tablets
TV-Connected Devices
PC
Smartphones
TV
AM/FM Radio
Source: Total Audience Report Q4 2018TV= Live +DVR/Timeshifted TVTV Connected Devices = DVD, Game Console, Multimedia Device, VCR
Radio reaches more Americans each week than any other platform
WEEKLY US REACH(PERCENT OF POPULATION, A18+)
Radio continues to dominate in the car
31
81
45 43
28 2622
AM / FM Radio Owned DigitalMusic
CD Player Online Radio Podcasts SiriusXM
Source: Edison Research, “The Infinite Dial 2019”
AUDIO SOURCES CURRENTLY EVER
USED IN CARBase: US Age 18+ AND HAS DRIVEN /RIDDEN IN CAR IN LAST MONTH; 89%
% USING AUDIO SOURCE IN CAR
Share of Audio Time Spent
32
Source: State of the Media, Audio Today, June 2017
52%
6%3%
AM/FM Radio Pandora Spotify
Radio is 9X
bigger than Pandora
Radio is 18X
bigger than Spotify
“
92 million people in the US ages
25-54 connect with local Radio on a
daily basis — more than twice the
number who visit Facebook or use
Google Search.
33
Sources: comScore/Edison Research/gfK MRI/Jacobs Media/Sequent Partners/Triton Digital/USA Touchpoints/USC Annenberg School/PSA Study
Sponsor a Digital Giveaway
34
BUILD YOUR E-MAIL DATABASEOur contests can include pre-checked, e-mail opt-in in buttons so participants can let you know they want more details about your business.
GATHER AUDIENCE DATAWe will share metrics from each contest you sponsor. You also have the ability to ask market-related questions while participants are registering.
GET EYES ON YOUR BRANDWe combine social media campaigns, digital advertising, and traditional radio marketing to give your branding high visibility and interaction with your future clients.
Use Our Text and Email Services
35
Text Club Numbers Active Emails
104.9 The Fox 8,462 19,263
100.5 The Eagle 2,601 13,419
Mix 106.3 2,149 12,460
Hot 107.5 579 7,356
EZ 92.7 N/A 399
98.5 The Outlaw N/A 6,287
Source: Campaigner Contacts Lists; 2/25/2020
Jonesboro Radio Group offers multiple options for using our texting and e-mail
databases. Through text, we can create your own texting club, send a blast to our
database, or set up a code word contest. With emails, we can send out a blast to
our database, manage your club, or even send out targeted emails to people in
specific categories to help you reach your exact audience.
Use Our Digital Services
36
• Retargeting
• Keyword Targeting
• Artificial Intelligence
• Behavioral Targeting
• Native Advertising
• Mobile Conquesting
• Geo-Fencing
• Social Media Advertising
• Video & OTT Targeting
• Household IP Targeting
• Geo-Framing
• SEO & Reputation Management
• Live Chat Tools
We offer top-of-line digital services
through Vici and Marketron Pitch to
help your company reach its audience in
a variety of ways. Each campaign is
catered specifically to your business’s
needs.
“
“Jonesboro Radio Group has done wonderful
things for our business… They’ve helped us
establish our name as THE furniture dealer in
Northeast Arkansas.”
37
– Rodney McLaughlin, Home Place Furniture
38
Christie Matthews, CRSM
General Sales ManagerStation Manager
[email protected]: (870) 933-8800 x124
C: (870) 761-5399F: (870) 932-2445
Amy GesweinDigital Goddess
[email protected]: (870) 933-8800 x144
C: (870) 565-3733F: (870) 932-2445
Tim SmithSenior Account Executive
[email protected]: (870) 933-8800 x123
C: (870) 476-0233F: (870) 932-2445
Mike DickersonAccount Executive
[email protected]: (870) 933-8800 x136
C: (870) 476-1907F: (870) 932-2445
Elizabeth “Liz” DavisAccount Executive
[email protected]: (870) 933-8800 x139
C: (870) 816-5212F: (870) 932-2445
Our Awesome, Award-Winning Sales Team
Josh WilcoxsonAccount Executive
[email protected]: (870) 933-8800 x111
C: (573) 717-6052F: (870) 932-2445
JC WilsonAccount Executive
[email protected]: (870) 933-8800 x119
C: (870) 938-1500F: (870) 932-2445
Josh BraswellAccount Executive
[email protected]: (870) 933-8800 x125
C: (870) 316-8702F: (870) 932-2445